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市場調查報告書

行動營業支援系統(SFA)的考察

Mobile Sales Force Automation Insight

出版商 Frost & Sullivan 商品編碼 321871
出版日期 內容資訊 英文 57 Pages
商品交期: 最快1-2個工作天內
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行動營業支援系統(SFA)的考察 Mobile Sales Force Automation Insight
出版日期: 2014年12月23日 內容資訊: 英文 57 Pages
簡介

本報告提供北美企業的行動營業支援系統(SFA)相關偏好與計劃調查分析、發展計劃、商務的影響、推薦的合作夥伴等相關的系統性資訊。

摘要整理

調查設計

  • 行動企業應用的調查

北美的行動工作者應用市場的宏觀點

  • 行動工作者應用:北美的商務部門的目前發展層級
  • 行動工作者應用:目前發展層級:各企業規模
  • 行動工作者應用:計劃中的新發展
  • 行動工作者應用:計劃中的新發展:各企業規模
  • 行動員工所面對的軟體應用程式的考察

行動SFA解決方案的現在/未來的發展

  • 北美的商務部門的目前發展計劃
  • 目前發展計劃:各企業規模
  • 目前發展計劃:各國
  • 發展計劃的考察
  • 現在/計劃中的引進

引進障礙

  • 對客觀商務的引進障礙
  • 對客觀商務的引進障礙:各國、各企業規模
  • 對「籌劃者」的引進障礙
  • 對「籌劃者」的引進障礙:各國、各企業規模
  • 引進障礙的考察

引進流程

  • 引進的複雜度
  • 使用中的行動設備的類型

目前用戶滿意度與行動SFA商務的影響

  • 對於行動SFA解決方案的目前用戶滿意度
  • 顧客滿意度:各國
  • 顧客滿意度的考察
  • 對目前行動SFA用戶的主要商務的影響
  • 主要商務的影響:各國、各企業規模
  • 商務的影響的考察

目前適宜品牌

  • 品牌偏好

策略性行動合作夥伴的選擇

  • 推薦的策略性行動合作夥伴
  • 推薦的策略性行動合作夥伴:各企業規模
  • 推薦的行動電話的應用提供議論
  • 行動應用程式合作夥伴的選擇標準
  • 行動應用程式合作夥伴的選擇標準:排行榜
  • 行動合作夥伴的選擇標準:各企業規模
  • 行動合作夥伴的選擇標準的考察

結論

關於Frost&Sullivan

目錄
Product Code: 9ABE-00-0B-00-00

2014 Feedback from North American Businesses

This market insight examines the preferences and plans of North American businesses regarding mobilized sales force automation (SFA) applications. In June 2014, Frost & Sullivan surveyed mobility purchase decision-makers in Canada and in U.S. business sectors. Their responses regarding deployment plans, business impacts, preferred partners, and so on provided a comprehensive snapshot of current mobile SFA demand.

Table of Contents

1. MOBILE SALES FORCE AUTOMATION INSIGHT

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)

2014 Survey Design

  • 1. 2014 Mobile Enterprise Applications Survey
  • 2. 2014 Mobile Enterprise Applications Survey (continued)

A Macro View of the North American Mobile Worker App Market

  • 1. Mobile Worker Applications-Current Deployment Levels in the North American Business Sector
  • 2. Mobile Worker Applications-Current Deployment Levels by Company Size
  • 3. Mobile Worker Applications-Planned New Deployments During 2014-2015
  • 4. Mobile Worker Applications-Planned New Deployments by Company Size
  • 5. Mobile Employee-Facing Software Applications Discussion

Current and Planned Deployment of Mobilized SFA Solutions

  • 1. Mobile Sales Force Automation (SFA)-Current Deployment Plans in the North American Business Sector
  • 2. Mobile Sales Force Automation (SFA)-Current Deployment Plans by Company Size
  • 3. Mobile Sales Force Automation (SFA)-Current Deployment Plans by Country
  • 4. Deployment Plans Discussion
  • 5. Current and Planned Implementations

Barriers to Implementation

  • 1. Barriers to Implementation for Disinterested Businesses
  • 2. Barriers to Implementation for Disinterested Businesses, by Country and Company Size
  • 3. Barriers to Implementation for “Planners”
  • 4. Barriers to Implementation for Planners, by Country and Company Size
  • 5. Barriers to Implementation Discussion

The Implementation Process

  • 1. Degree of Implementation Complexity
  • 2. Types of Mobile Devices Utilized

Current User Satisfaction and Mobile SFA Business Impacts

  • 1. Current User Satisfaction With Mobile SFA Solutions
  • 2. Customer Satisfaction, by Country
  • 3. Customer Satisfaction Discussion
  • 4. Top Business Impacts for Current Mobile SFA Users
  • 5. Top Business Impacts by Country and Company Size
  • 6. Business Impacts Discussion

Today's Favored Brands

  • 1. Brand Preference

Choosing a Strategic Mobility Partner

  • 1. Preferred Strategic Mobility Partners
  • 2. Preferred Mobility Partners, by Company Size
  • 3. Preferred Mobile Applications Partner Discussion
  • 4. Mobile Applications Partner Selection Criteria
  • 5. Mobile Applications Partner Selection Criteria, 2013 versus 2014 Rankings
  • 6. Mobility Partner Selection Criteria by Company Size
  • 7. Mobility Partner Selection Criteria Discussion

Conclusions

  • 1. The Last Word
  • 2. Legal Disclaimer

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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