Cover Image
市場調查報告書

印度的行銷自動化解決方案(MAS)市場

Marketing Automation Solutions Market - India

出版商 Frost & Sullivan 商品編碼 320856
出版日期 內容資訊 英文 97 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
印度的行銷自動化解決方案(MAS)市場 Marketing Automation Solutions Market - India
出版日期: 2014年12月09日 內容資訊: 英文 97 Pages
簡介

行銷自動化解決方案(MAS),用自動化行銷和銷售活動的工具,支援組織促進收益成長,進行資料驅動型決策。

本報告提供印度的行銷自動化解決方案(MAS)市場相關調查分析、市場推動成長要素與阻礙因素,加上收益預測、價格與出貨預測、主要趨勢等相關驗證等有系統的資訊。

第1章 摘要整理

第2章 市場概要

第3章 生態系統和流通管道相關考察

  • 生態系統 - MAS
  • 流通管道的考察

第4章 外部環境的相關課題:推動因素與阻礙因素 - 綜合市場

  • 推動因素與阻礙因素
  • 推動因素的內容
  • 阻礙因素的內容

第5章 預測與趨勢 - 綜合市場

  • 預測的前提條件
  • 收益預測
  • 收益預測的考察等

第6章 市場佔有率和競爭分析 - 綜合市場

  • 競爭分析 - 市場佔有率
  • 競爭環境
  • 競爭情形
  • 競爭要素與評估
  • 綜合市場 - 競爭企業概要

第7章 產品分析

  • 產品概要 - 供應商與產品功能比較
  • 產品差異化因素

第8章 需求面分析

第9章 技術與市場趨勢

  • 技術與市場趨勢

第10章 彙整

第11章 附錄

目錄
Product Code: P82F-01-00-00-00

Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness levels are low. Hence, end users are apprehensive about making the shift from using manual modes of digital marketing to automated modes. This report also covers the drivers and restraints for the growth of the MAS market in India. It consists of 7-year forecast of revenue for the total market and various end-user segment breakdowns, such as B2B, B2C, Enterprise, and SMBs. It also details the pricing and unit forecasts and trends. A detailed questionnaire was developed to understand the awareness levels, the rate of adoption, and the trends that currently exist in the region for MAS as a tool. 200 top-level executives from various verticals responded, and a combined analysis of end-user and vendor-side perspectives is provided in this study to render a holistic view of the MAS market in India.

Key Questions This Study Will Answer

  • What is the growth potential of MAS market in India?
  • What are the differentiating product features offered by the key vendors in the market?
  • How are the disruptive technologies and market trends shaping the Indian market?
  • Adoption of tools like marketing automation is causing cross-industry competition as well as convergence. What is the impact of this on a nascent market such as the Indian market?
  • Which are the verticals that are consuming the MAS product in the most optimal fashion? And, why?
  • What are the drivers of growth available for leading global vendors to penetrate the Indian market?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. Executive Summary (continued)
  • 3. Measurements
  • 4. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Overview-Marketing Automation
  • 2. Market Overview-Marketing Automation Definition
  • 3. Market Overview-Marketing Automation Definition (continued)
  • 4. Market Overview-Marketing Automation Definition (continued)
  • 5. Market Overview-Definitions
  • 6. Market Overview-End-user Vertical Definitions
  • 7. Marketing Automation Workflow
  • 8. Marketing Automation Workflow (continued)
  • 9. Marketing Automation Workflow (continued)
  • 10. Market Overview-Key Questions This Study Will Answer

3. ECOSYSTEM AND DISTRIBUTION CHANNEL DISCUSSION

Ecosystem and Distribution Channel Discussion

  • 1. Ecosystem-Marketing Automation Solutions
  • 2. Distribution Channel Discussion
  • 3. Distribution Channel Discussion (continued)

4. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL MAS MARKET

External Challenges: Drivers and Restraints-Total MAS Market

  • 1. Drivers-Impact and Duration
  • 2. Drivers-Impact and Duration (continued)
  • 3. Drivers Explained
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Drivers Explained (continued)
  • 7. Drivers Explained (continued)
  • 8. Drivers Explained (continued)
  • 9. Restraints-Impact and Duration
  • 10. Restraints Explained
  • 11. Restraints Explained (continued)
  • 12. Restraints Explained (continued)
  • 13. Restraints Explained (continued)
  • 14. Restraints Explained (continued)

5. FORECASTS AND TRENDS- TOTAL MAS MARKET

Forecasts and Trends- Total MAS Market

  • 1. Forecast Assumptions
  • 2. Total MAS Market-Revenue Forecast
  • 3. Total MAS Market-Revenue Forecast Discussion
  • 4. Total MAS Market-Revenue Forecast for Small Medium Business Segment
  • 5. Total MAS Market-Revenue Forecast Discussion for Small Medium Business Segment
  • 6. Total MAS Market-Revenue Forecast for Enterprise Segment
  • 7. Total MAS Market-Revenue Forecast Discussion for Enterprise Segment
  • 8. Total MAS Market-Revenue Forecast for B2B Segment
  • 9. Total MAS Market-Revenue Forecast Discussion for B2B Segment
  • 10. MAS Market India-Revenue Forecast for B2C Segment
  • 11. MAS Market India-Revenue Forecast Discussion for B2C Segment
  • 12. Comparison of Growth Trends-Global vs. India
  • 13. Comparison of Growth Trends Discussion-Global vs. India
  • 14. Total MAS Market-Pricing and Units Forecast
  • 15. Total MAS Market-Pricing and Units Discussion
  • 16. Pricing Trends Discussion (continued)

6. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL MAS MARKET

Market Share and Competitive Analysis-Total MAS Market

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Environment
  • 3. Competitive Landscape
  • 4. Competitive Factors and Assessment
  • 5. Competitive Factors and Assessment (continued)
  • 6. Total MAS Market-Competitor Overview

7. PRODUCT ANALYSIS

Product Analysis

  • 1. Products Overview-Comparison of Vendors and Product Features, 2014
  • 2. Product Differentiators

8. DEMAND-SIDE ANALYSIS

Demand-side Analysis

  • 1. End-user Survey Methodology
  • 2. MAS End-User SurveyKey Questions That This Analysis Will Answer
  • 3. Percentage Split of Respondents by Vertical
  • 4. MAS Usage Percentage Split By Industry Verticals
  • 5. Digital Marketing Spends Split by Percentage
  • 6. Digital Marketing Spends Split by Vertical
  • 7. Change in Digital Marketing Budget for the Next 3 years
  • 8. Increase in Digital Marketing Spend-Split by Vertical, India, 2014
  • 9. Increase in Digital Marketing Trends, India
  • 10. Channels Used for Digital Marketing
  • 11. Channels Used for Digital Marketing-Vertical-wise Trends
  • 12. Channels Used for Digital Marketing-Vertical-wise Trends (continued)
  • 13. Channels Used for Digital Marketing-Vertical-wise Trends (continued)
  • 14. Source of MAS for End-User
  • 15. Subscription Details for MAS Users
  • 16. MAS Usage Trends in India
  • 17. Usage of MAS Applications
  • 18. End-user Split by Usage of MAS Application and Vertical
  • 19. Benefits Offered by MAS
  • 20. Benefits of MAS-Vertical-wise Perception

9. TECHNOLOGY AND MARKET TRENDS

Technology and Market Trends

  • 1. Technology and Market Trends
  • 2. Technology and Market Trends (continued)

10. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

11. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Partial List of Companies Interviewed
  • 4. Learn More-Next Steps
Back to Top