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市場調查報告書

全球線上影片分析市場

Global Online Video Analytics Market

出版商 Frost & Sullivan 商品編碼 320791
出版日期 內容資訊 英文 96 Pages
商品交期: 最快1-2個工作天內
價格
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全球線上影片分析市場 Global Online Video Analytics Market
出版日期: 2014年12月05日 內容資訊: 英文 96 Pages
簡介

隨著線上影片的旺盛需求增加,為了有效利用、目標設定的分析功能的導入動向也取得進展。

本報告提供全球的線上影片分析(OVA)市場相關分析、主要市場促進、阻礙因素和技術趨勢、全球及各地區、各行業(內容提供商、服務供應商、廣告業者)的市場趨勢、主要供應商的市場競爭情形(市場佔有率、SWOT分析等)、今後的技術開發、市場成長的方向性等調查評估

本報告提供以下問題的答案

  • OVA(線上影片分析)是什麼?什麼種類的OVA解決方案提供給市場?
  • 市場結構為何?線上影片的生態系統內部,哪個企業佔重要地位?
  • 破壞市場結構的動向是什麼?帶給哪裡市場機會?
  • 改變市場環境的技術趨勢與是什麼?哪個地區今後最有成長?
  • 市場重組,帶給OVA供應商什麼影響?
  • 在內容的個人化對應、目標對應進行中,OVA供應商是如何建立對策?

第1章 摘要整理

  • 摘要整理:主要調查結果
  • 摘要整理:市場工程檢測
  • 摘要整理:CEO的全方位見解

第2章 市場概要

  • 市場定義
  • 市場概要:本報告的問題認知
  • Frost & Sullivan的數位媒體的價值鏈:調查目標範圍
  • 市場概要:所謂OVA(線上影片分析)
  • 市場概要:定義
  • 市場概要:終端用戶產業定義
  • 市場概要:線上影片的生態系統
  • 頻繁出現用語
  • 市場概要:分析對象地區

第3章 推動及阻礙市場要素:OVA市場整體

  • 推動市場要素
  • 阻礙市場要素

第4章 市場預測與趨勢:OVA市場整體

  • 預測的前提條件
  • OVA市場整體:收益預測
  • 價格趨勢
  • OVA市場整體:利用處產業分析
  • OVA市場整體:各地區市場佔有率的預測
  • 各地區的收益預測:北美、南美(NALA)
  • 各地區的收益預測:歐洲、中東、非洲地區(EMEA)
  • 各地區的收益預測:亞太地區(APAC)

第5章 市場佔有率及競爭分析:OVA市場整體

  • 競爭分析:市場佔有率
  • 競爭環境
  • 大企業
  • 競爭情形
  • 競爭因素與評估

第6章 內容提供商部門的明細

  • 內容提供商部門:主要的分析結果
  • 內容提供商部門:市場工程檢測
  • 內容提供商部門:收益預測
  • 內容提供商部門:各地區的收益預測
  • 內容提供商部門:市場佔有率
  • 內容提供商部門:競爭環境

第7章 服務供應商部門的明細

第8章 廣告業者部門的明細

第9章 技術、市場趨勢:OVA市場整體

  • 自動買進廣告時段促進即時分析
  • 由於廣告馬上顯示收益擴大的潛力,市場今後將持續解體

第10章 結論

  • 結論:預測
  • 結論:建議
  • 法律上的免責聲明

第11章 附錄

圖表一覽

目錄
Product Code: NE1C-01-00-00-00

Robust Demand for Online Video Prompts the Adoption of Analytics for Monetization and Targeting

This global OVA market study discusses growth drivers and restraints, market trends, and technology trends. Global and regional forecasts are included along with pricing trends. The base year is 2013, and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. It is split into 3 broad segments: content providers, service providers, and advertisers. In-depth analysis of each segment, along with revenue forecast by region for each segment, is included. The study also features the competitive landscape of all the major market vendors, along with a SWOT analysis of top vendors. The market and technology trends section discusses the latest trends shaping the market.

Key Questions This Study Will Answer

  • What is OVA? What types of OVA solutions are available in the market?
  • How is the market structured? Which companies are of significance in the online video ecosystem?
  • What are the disruptive market trends? Where are the opportunities?
  • What are the key technology trends that will change the market landscape? Which regions are expected to demonstrate growth?
  • What are the implications of market consolidation on existing OVA vendors?
  • How can OVA vendors plan for the changes around content personalization and targeting?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings (continued)
  • 3. Executive Summary-Market Engineering Measurements
  • 4. Executive Summary-Market Engineering Measurements (continued)
  • 5. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definitions
  • 2. Market Overview-Key Questions This Study Will Answer
  • 3. Frost & Sullivan Digital Media Value Chain Coverage
  • 4. Market Overview-OVA
  • 5. Market Overview-Definitions
  • 6. Market Overview-Definitions (continued)
  • 7. Market Overview-Definitions (continued)
  • 8. Market Overview-End-user Vertical Definitions
  • 9. Market Overview-Online Video Ecosystem
  • 10. Market Overview-Online Video Ecosystem Discussion
  • 11. Market Overview-Online Video Ecosystem Discussion (continued)
  • 12. Frequently Used Terms
  • 13. Frequently Used Terms (continued)
  • 14. Market Overview-Regions Covered

3. DRIVERS AND RESTRAINTS-TOTAL OVA MARKET

Drivers and Restraints-Total OVA Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Drivers Explained (continued)
  • 7. Market Restraints
  • 8. Restraints Explained
  • 9. Restraints Explained (continued)
  • 10. Restraints Explained (continued)
  • 11. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL OVA MARKET

Forecast and Trends-Total OVA Market

  • 1. Forecast Assumptions
  • 2. Total OVA Market-Revenue Forecast
  • 3. Revenue Forecast Discussion
  • 4. Pricing Trends Discussion
  • 5. Total OVA Market-Application Vertical Analysis
  • 6. Total OVA Market-Percent Revenue Forecast by Region
  • 7. Revenue Forecast by Region-NALA
  • 8. Revenue Forecast Discussion by Region-NALA
  • 9. Revenue Forecast by Region-EMEA
  • 10. Revenue Forecast Discussion by Region-EMEA
  • 11. Revenue Forecast by Region-APAC
  • 12. Revenue Forecast Discussion by Region-APAC

5. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL OVA MARKET

Market Share and Competitive Analysis-Total OVA Market

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Environment
  • 3. Top Competitors
  • 4. Competitive Landscape
  • 5. Competitive Factors and Assessment
  • 6. Competitive Factors and Assessment (continued)

6. CONTENT PROVIDER SEGMENT BREAKDOWN

Content Provider Segment Breakdown

  • 1. Content Provider Segment-Key Findings
  • 2. Content Provider Segment-Market Engineering Measurements
  • 3. Content Provider Segment-Revenue Forecast
  • 4. Content Provider Segment-Revenue Forecast by Region
  • 5. Revenue Forecast Discussion by Region
  • 6. Revenue Forecast Discussion by Region (continued)
  • 7. Content Provider Segment-Market Share
  • 8. Content Provider Segment-Competitive Environment

7. SERVICE PROVIDER SEGMENT BREAKDOWN

Service Provider Segment Breakdown

  • 1. Service Provider Segment-Key Findings
  • 2. Service Provider Segment-Market Engineering Measurements
  • 3. Service Provider Segment-Revenue Forecast
  • 4. Service Provider Segment-Revenue Forecast by Region
  • 5. Revenue Forecast Discussion by Region
  • 6. Service Provider Segment-Market Share
  • 7. Service Provider Segment-Competitive Environment

8. ADVERTISER SEGMENT BREAKDOWN

Advertiser Segment Breakdown

  • 1. Advertiser Segment-Key Findings
  • 2. Advertiser Segment-Market Engineering Measurements
  • 3. Advertiser Segment-Revenue Forecast
  • 4. Advertiser Segment-Revenue Forecast by Region
  • 5. Revenue Forecast Discussion by Region
  • 6. Advertiser Segment-Market Share
  • 7. Advertiser Segment-Competitive Environment

9. TECHNOLOGY AND MARKET TRENDS-TOTAL OVA MARKET

Technology and Market Trends-Total OVA Market

  • 1. Programmatic Ad Buying Encourages Real-time Analytics
  • 2. Market Dissolution Continues as Advertising Offers Higher Near-term Revenue Potential

10. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

11. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Additional Sources of Information on Global Web and Mobile Analytics Market
  • 5. Partial List of Companies Interviewed
  • 6. List of Exhibits
  • 7. List of Exhibits (continued)

List of Exhibits

  • Total OVA Market: Market Engineering Measurements, Global, 2013
  • Digital Media Value Chain Coverage: Global, 2013
  • Total OVA Market: OVA Types, Global, 2013
  • Total OVA Market: Typical Architecture, Global, 2013
  • Total OVA Market: Key Market Drivers, Global, 2014-2020
  • Total OVA Market: Key Market Restraints, Global, 2014-2020
  • Total OVA Market: Revenue Forecast, Global, 2013-2020
  • Total OVA Market: Application Vertical Analysis by Vendor, Global, 2013
  • Total OVA Market: Percent Revenue Forecast by Region, Global, 2013 and 2020
  • Total OVA Market: Revenue Forecast by Region, NALA, 2013-2020
  • Total OVA Market: Revenue Forecast by Region, EMEA, 2013-2020
  • Total OVA Market: Revenue Forecast by Region, APAC, 2013-2020
  • Total OVA Market: Percent Revenue Breakdown, Global, 2013
  • Total OVA Market: Competitive Structure, Global, 2013
  • Total OVA Market: SWOT Analysis, Global, 2013
  • Total OVA Market: Competitive Landscape, Global, 2013
  • Content Provider Segment: Percent Revenue Breakdown by Region, Global, 2013
  • Content Provider Segment: Market Engineering Measurements, Global, 2013
  • Content Provider Segment: Revenue Forecast, Global, 2013-2020
  • Content Provider Segment: Revenue Forecast by Region, Global, 2013-2020
  • Content Provider Segment: Percent Revenue Breakdown, Global, 2013
  • Content Provider Segment: Competitive Structure, Global, 2013
  • Service Provider Segment: Percent Revenue Breakdown by Region, Global, 2013
  • Service Provider Segment: Market Engineering Measurements, Global, 2013
  • Service Provider Segment: Revenue Forecast, Global, 2013-2020
  • Service Provider Segment: Revenue Forecast by Region, Global, 2013-2020
  • Service Provider Segment: Percent Revenue Breakdown, Global, 2013
  • Service Provider Segment: Competitive Structure, Global, 2013
  • Advertiser Segment: Percent Revenue Breakdown by Region, Global, 2013
  • Advertiser Segment: Market Engineering Measurements, Global, 2013
  • Advertiser Segment: Revenue Forecast, Global, 2013-2020
  • Advertiser Segment: Revenue Forecast by Region, Global, 2013-2020
  • Advertiser Segment: Percent Revenue Breakdown, Global, 2013
  • Advertiser Segment: Competitive Structure, Global, 2013
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