Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems
|出版商||Frost & Sullivan||商品編碼||320537|
|出版日期||內容資訊||英文 44 Pages
|歐洲消費者對小客車安全系統的意見的策略性分析 Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems|
|出版日期: 2014年11月28日||內容資訊: 英文 44 Pages||
Desirability and Willingness to Pay for Active Safety and ADAS Features
The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating automated driving. This study gauges the pulse of the European consumer likely to buy a new vehicle in the next 3 to 5 years; insights will help original equipment manufacturers (OEMs) market their safety systems accordingly. The study also provides insights into consumer willingness to pay for option bundles in key European markets such as the United Kingdom, Germany, France, Italy, and Russia.