Cover Image
市場調查報告書

歐洲消費者對小客車安全系統的意見的策略性分析

Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems

出版商 Frost & Sullivan 商品編碼 320537
出版日期 內容資訊 英文 44 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
歐洲消費者對小客車安全系統的意見的策略性分析 Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems
出版日期: 2014年11月28日 內容資訊: 英文 44 Pages
簡介

本報告提供歐洲的主要市場(英國、德國、法國、義大利及俄羅斯)的消費者的小客車附加功能的支付意願調查分析,今後的安全系統普及展望等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 調查目標、背景、調查手法

  • 調查目的、對象
  • 本報告處理的主要問題事項
  • 調查背景
  • 調查手法

第3章 定義、區分

  • 產品區隔
  • 定義
  • 車輛區分

第4章 市場概要

  • 安全系統vs.親和性愛好的佔有率

第5章 大趨勢及產業融合預測

  • 3大大趨勢帶給小客車安全性市場的影響

第6章 歐洲的安全系統普及展望

  • 安全駕駛行為的態度為基礎的區隔
  • 安全的重要性
  • 安全性形勢:現在
  • 駕駛情境及救援系統的應力層級
  • 想在緊急時讓汽車控制的意願
  • 依各狀況的警告方式的愛好
  • 能容許錯誤警告的頻率
  • 能容許真正警告的頻率
  • 安全性形勢
  • 價格差距分析:經過測試vs.最適合價格
  • 套組銷售的安全性包裝的購買可能性:各國
  • 套組銷售的安全性包裝的購買可能性:各汽車種類
  • 受訪者簡介:人口統計

第7章 結論、未來預測

  • 主要的結論、未來預測
  • 結論:3大預測
  • 免責聲明

第8章 附錄

目錄
Product Code: MAC9-01-00-00-00

Desirability and Willingness to Pay for Active Safety and ADAS Features

The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating automated driving. This study gauges the pulse of the European consumer likely to buy a new vehicle in the next 3 to 5 years; insights will help original equipment manufacturers (OEMs) market their safety systems accordingly. The study also provides insights into consumer willingness to pay for option bundles in key European markets such as the United Kingdom, Germany, France, Italy, and Russia.

Key Questions This Study Will Answer

  • How important is safety to consumers from the perspective of their next vehicle purchase?
  • Which safety functions are consumers willing to pay for in the United Kingdom, Germany, France, Italy, and Russia?
  • How much is the consumer willing to pay for various safety features?
  • What should OEMs' pricing strategy for safety options be by vehicle segment and by technology bundle?
  • Are consumers ready to embrace automated driving?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Executive Summary-Associated Multimedia

2. RESEARCH OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Objectives, Background, and Methodology

  • 1. Research Aims and Objectives
  • 2. Key Questions This Study Will Answer
  • 3. Research Background
  • 4. Research Methodology

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation

  • 1. Product Segmentation
  • 2. Definitions
  • 3. Definitions (continued)
  • 4. Definitions (continued)
  • 5. Definitions (continued)
  • 6. Vehicle Segmentation

4. MARKET OVERVIEW

Market Overview

  • 1. Share of Preference for Safety Systems vs. Familiarity

5. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications

  • 1. Impact of Top 3 Mega Trends on Passenger Car Safety Market

6. EUROPEAN OUTLOOK FOR SAFETY SYSTEMS UPTAKE

European Outlook for Safety Systems Uptake

  • 1. Segmentation Based on Attitude Toward Safety and Driving Behaviour
  • 2. Importance of Safety
  • 3. The Safety Landscape: Present
  • 4. Stress Level in Driving Scenarios and Mitigation Systems
  • 5. Willingness to Let the Vehicle Take Control in an Emergency Situation
  • 6. Preferred Method for Warnings by Situation
  • 7. Acceptable Frequency of False Warnings
  • 8. Acceptable Frequency of Genuine Warnings
  • 9. The Safety Landscape: Future
  • 10. Price Gap Analysis: Tested vs. Optimal Price
  • 11. Purchase Likelihood of Bundled Safety Packages by Country
  • 12. Purchase Likelihood of Bundled Safety Packages by Vehicle Segment
  • 13. Respondent Profile: Demographics

7. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook

  • 1. Key Conclusions and Future Outlook
  • 2. The Last Word-3 Big Predictions
  • 3. Legal Disclaimer

8. APPENDIX

Appendix

  • 1. Relevant Research
  • 2. Methodology
Back to Top