Cover Image
市場調查報告書

北美的行動營業支援系統(SFA)市場分析

Analysis of the North American Mobile Sales Force Automation (SFA) Market

出版商 Frost & Sullivan 商品編碼 320267
出版日期 內容資訊 英文 73 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
北美的行動營業支援系統(SFA)市場分析 Analysis of the North American Mobile Sales Force Automation (SFA) Market
出版日期: 2014年11月24日 內容資訊: 英文 73 Pages
簡介

北美的行動營業支援系統(SFA)市場,現在在技術能力、市場上的地位、用戶數規模方面也繼續演進。這些解決方案,不僅是SFA還加上顧客關係管理(CRM)的功能,還進行智慧型手機、平板電腦的應對,帶來客戶參與和員工的生產率、效率性改善的實質價值。該市場的主要推動因素,為員工與同樣共有行動設備優點的經營者的增加,及高性能行動裝置的登場,摸索產品差異化、銷售額擴大的方法的銷售、行銷負責人的要求等。

本報告提供北美各國的行動營業支援系統(以下行動SFA)市場相關分析,依據相關各供應商的訪談等調查,提供市場整體結構促進、阻礙因素、今後的市場趨勢(用戶數、市場收益額、價格趨勢、流通管道)預測、市場競爭概況、今後的市場機會及成長的方向性、主要企業簡介等調查評估。

本報告提供以下問題的答案

  • 市場處於哪個發展階段?今後4∼5年到哪個層級為止能取得發展?
  • 行動SFA解決方案定義今後如何變化?現今的解決方案是否滿足客戶的需求,還是需要更進一步的開發?
  • 這個市場上的重要成功要素是什麼?進行應對這個課題的企業為何?
  • 與促進市場成長關聯的主要趨勢是什麼?在用戶數、市場佔有率擴大時,各供應商面臨著什麼課題?
  • 什麼種類的企業進入市場?使銷售額擴大的主要推動因素是什麼?企業收購成為市場成長的中心方式嗎?
  • 行動SFA市場上最有效的流通方式是什麼?今後該狀態也會持續嗎?各供應商今後也會單獨續存,還是為了推動產業需要聯盟?

第1章 摘要整理

  • 主要調查結果
  • 市場測量
  • CEO全方位展望

第2章 市場概要

  • 市場定義
  • 本調查處理的主要疑問點
  • 原始、解決方案的開發企業
  • 流通管道
  • 主要的趨勢

第3章 推動因素、阻礙因素:行動SFA市場整體

  • 推動市場要素
  • 阻礙市場要素

第4章 預測與趨勢:行動SFA市場整體

  • 預測的前提條件
  • 用戶、收益預測
  • 價格趨勢與預測
  • 各流通管道的收益佔有率預測
  • 需求分析

第5章 市場佔有率及競爭分析:行動SFA市場整體

  • 競爭環境
  • 主要的競爭企業
  • 競爭要素、評估

第6章 大趨勢與產業重組的影響

  • 大趨勢對行動SFA/CRM市場的產業的影響
  • 大趨勢對行動SFA/CRM市場的影響
  • 關聯的大趨勢的說明

第7章 彙整

  • 彙整:未來預測
  • 法律上的免責聲明

第8章 附錄

  • 調查手法
  • 市場測量
  • 北美的行動SFA市場相關附加資料來源
  • 分析對象企業的部分清單
  • Aptean簡介
  • AT&T簡介
  • Cegedim Relationship Management簡介
  • DSI簡介
  • Interchange Solution簡介
  • Sage Technologies Ltd.簡介
  • Salesforce.com簡介
  • SAP AG簡介
  • SugarCRM簡介
  • Swiftpage簡介
  • Verizon簡介
  • 參考資料:接下來的步驟

圖表一覽

目錄
Product Code: ND86-01-00-00-00

The Rise of Mobilized Prepackaged SFA/CRM Solutions

The North American mobile sales force automation (SFA) market continues to evolve in capabilities, positioning, and participants. These solutions extend SFA, and often other customer relationship management (CRM) capabilities to a sales representative's smartphone or tablet, adding real value to customer engagement opportunities and improving employee productivity and effectiveness. Growth is driven by sales representatives wanting similar mobile benefits that they personally enjoy, powerful mobile device capabilities, and sales and marketing executives in search of competitive differentiation and bigger sales. Analysis is based on vendor interviews, channels, end-customers, and secondary research. Metrics include user, revenue, pricing and distribution channel forecasts, in addition to market-opportunity sizing.

Key Questions This Study Will Answer

  • In what stage of development is this market? What is the anticipated level of expansion during the next four to five years?
  • How has the definition of a mobile SFA solution evolved? Are today's solutions meeting customer needs, or is additional development needed?
  • What are the critical success factors? Who is further along the curve in addressing these issues?
  • What are the key trends that are driving this market? What challenges are mobile sales force automation solution vendors facing when attempting to increase usage and market share?
  • What types of companies are participating in this market? What are the major drivers behind sales success? Is acquisition a major avenue toward growth?
  • What are the most effective distribution methods in the mobile SFA market, and are they expected to continue to dominate? Are vendors in this space able to go it alone or do they need partnerships to succeed?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Measurements
  • 4. Measurements (continued)
  • 5. CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definitions
  • 2. Market Definitions (continued)
  • 3. Key Questions This Study Will Answer
  • 4. Original Solution Developers
  • 5. Distribution Channels
  • 6. Distribution Channels Discussion
  • 7. Key Trends
  • 8. Key Trends (continued)

3. DRIVERS AND RESTRAINTS-TOTAL MOBILE SALES FORCE AUTOMATION MARKET

Drivers and Restraints-Total Mobile Sales Force Automation Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Market Restraints
  • 6. Restraints Explained
  • 7. Restraints Explained (continued)
  • 8. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL MOBILE SALES FORCE AUTOMATION MARKET

Forecast and Trends-Total Mobile Sales Force Automation Market

  • 1. Forecast Assumptions
  • 2. User and Revenue Forecast
  • 3. User and Revenue Forecast Discussion
  • 4. Pricing Trends and Forecast
  • 5. Pricing Trends and Forecast Discussion
  • 6. Percent Revenue Forecast by Distribution Channel
  • 7. Percent Revenue Forecast Discussion by Distribution Channel
  • 8. Demand Analysis
  • 9. Demand Analysis Discussion

5. MARKET SHARE AND COMPETITIVE ANALYSIS- TOTAL MOBILE SALES FORCE AUTOMATION MARKET

Market Share and Competitive Analysis- Total Mobile Sales Force Automation Market

  • 1. Competitive Environment
  • 2. Top Competitors
  • 3. Top Competitors (continued)
  • 4. Top Competitors (continued)
  • 5. Top Competitors (continued)
  • 6. Top Competitors (continued)
  • 7. Competitive Factors and Assessment

6. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications

  • 1. Impact of Industry Mega Trends on the Mobile SFA/CRM Market
  • 2. Mega Trend Impact on the Mobile SFA/CRM Market
  • 3. Relevant Mega Trends Explained
  • 4. Relevant Mega Trends Explained (continued)

7. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. Legal Disclaimer

8. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Additional Sources of Information on the North American Mobile Sales Force Automation Market
  • 5. Partial List of Companies Interviewed
  • 6. Aptean Profile
  • 7. AT&T Profile
  • 8. Cegedim Relationship Management Profile
  • 9. DSI Profile
  • 10. Interchange Solutions Profile
  • 11. Sage Technologies Ltd. Profile
  • 12. Salesforce.com Profile
  • 13. SAP AG Profile
  • 14. SugarCRM Profile
  • 15. Swiftpage Profile
  • 16. Verizon Profile
  • 17. Learn More-Next Steps
  • 18. List of Exhibits
  • 19. List of Exhibits (continued)

List of Exhibits

  • Total Market Sales Force Automation Market: Market Engineering Measurements, North America, 2013
  • Total Mobile Sales Force Automation Market: Major Solution Developers, North America, 2013
  • Total Mobile Sales Force Automation Market: Distribution Channel Analysis, North America, 2013
  • Total Mobile Sales Force Automation Market: Key Market Drivers, North America, 2014-2018
  • Total Mobile Sales Force Automation Market: Key Market Restraints, North America, 2014-2018
  • Total Mobile Sales Force Automation Market: User and Revenue Forecast, North America, 2010-2018
  • Total Mobile Sales Force Automation Market: Average Annual Price, North America, 2010-2018
  • Total Mobile Sales Force Automation Market: Percent Revenue Forecast by Distribution Channel, North America, 2010-2018
  • Total Mobile Sales Force Automation Market: Penetration Analysis, North America, 2010-2018
  • Total Market Sales Force Automation Market: Competitive Structure, North America, 2013
  • Total Mobile Sales Force Automation Market: SWOT Analysis, North America, 2013
  • Total Mobile Sales Force Automation Market: Mega Trend Impact, North America, 2013-2022
  • Total Mobile Sales Force Automation Market: Market Engineering Measurements, North America, 2013
Back to Top