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市場調查報告書

南美的OTT(Over-the-top)影音服務市場

Hot Topic - Over-the-top Video Services Market in Latin America

出版商 Frost & Sullivan 商品編碼 319465
出版日期 內容資訊 英文 51 Pages
商品交期: 最快1-2個工作天內
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南美的OTT(Over-the-top)影音服務市場 Hot Topic - Over-the-top Video Services Market in Latin America
出版日期: 2014年11月14日 內容資訊: 英文 51 Pages
簡介

南美各國的OTT市場收益額,2018年預計達到7億8300萬美元。為此,預期對收費電視的收益額多少產生影響。

本報告提供南美各國的OTT(Over-the-top)影音服務市場相關分析,依據域內主要5個國家的終端用戶的調查結果,提供用戶數與市場收益額趨勢預測(今後5年份),及OTT影音服務帶給收費電視市場的影響程度,主要企業簡介等調查評估。

摘要整理

  • 主要調查結果

市場概要

  • 研究目標、範圍,及調查手法
  • 市場概要:定義
  • 市場概要:OTT影音的生態系統

全球市場的展望

  • 全球網際網路VOD用戶數
  • 全球網際網路VOD市場規模:標題數為基礎(付費方式影音內容)
  • 全球線上影片廣告市場收益預測

外部影響:推動因素、阻礙因素--OTT影音服務整體市場的情況

  • 市場成長的促進要素
  • 阻礙市場要素

南美的OTT服務的影響

  • 南美的OTT服務推算契約數
  • 南美的OTT服務的影響度推算
  • 南美的OTT服務的影響:考察

南美的OTT服務市場:終端用戶調查

  • 來自非線性收費電視服務市場:用戶資料的考察
  • 來自非線性收費電視服務市場:影音線上服務的使用概況的考察
  • 非線性收費電視服務市場:從影音線上利用的種類洞察
  • 非線性收費電視服務市場:線上內容的存取方法相關考察
  • 非線性收費電視服務市場:線上影片服務的使用理由相關考察
  • 非線性收費電視服務市場:線上影片出租服務費用相關考察
  • 非線性收費電視服務市場:OTT服務引進時的終端用戶方面的行動相關考察
  • 娛樂:南美的OTT需求的推動因素(每月為基礎)
  • 中南美OTT服務市場最終用戶調查:考察

主要的案例研究

  • 主要的案例研究:概要
  • 主要的案例研究:Netflix
  • 主要的案例研究:Claro Video
  • 主要的案例研究:TIM Blue Box(巴西國內)

結論

關於Frost&Sullivan

目錄
Product Code: 9ABC-00-08-00-00

OTT Market Revenue in LATAM to Reach $783 million in 2018, Slightly Affecting Pay TV Revenues

This market insight examines the OTT video services market in Latin America. It provides information on the number of subscriptions and the revenue for 2013 and 2018 in Latin America and discusses its impact on pay TV services, based on an end-user survey conducted in the 5 major countries of the region. This analysis also provides insights gleaned from Netflix, Claro Video, and TIM Fiber case studies in Latin America. The study includes a market overview, global and Latin American perspectives, forecasts, market drivers and restraints, end-user survey results, and case studies.

Table of Contents

Executive Summary

  • 1. Key Findings

Market Overview

  • 1. Research Objectives, Scope, and Methodology
  • 2. Research Objectives, Scope, and Methodology (continued)
  • 3. Research Objectives, Scope, and Methodology (continued)
  • 4. Market Overview-Definitions
  • 5. Market Overview-Definitions (continued)
  • 6. Market Overview-Definitions (continued)
  • 7. Market Overview-Definitions (continued)
  • 8. Market Overview-The OTT Video Ecosystem

The Global Perspective

  • 1. Global Internet VOD Subscribers
  • 2. Global Internet VOD Forecast by Number of Titles (Pay-Per-View Video Content) Streamed
  • 3. Global Online Video Advertising Market Revenue Forecast
  • 4. The Global Perspective-Forecast Discussion

External Challenges: Drivers and Restraints-Total Over-the-top Video Services Market

  • 1. Market Drivers
  • 2. Market Restraints

Impact of OTT Services in Latin America

  • 1. Estimated OTT Service Subscribers in Latin America
  • 2. Estimated Impact of OTT Services in Latin America
  • 3. Impact of OTT Services in Latin America-Insights

Latin American OTT Services End-user Survey

  • 1. Insights From Non-linear Pay TV Services-End-user Profile
  • 2. Insights From Non-linear Pay TV Services-Use of Video Online Services
  • 3. Insights From Non-linear Pay TV Services-Types of Video Online Services Used
  • 4. Insights from Non-Linear Pay TV Services-How Latin American Users Access Online Content
  • 5. Insights from Non-Linear Pay TV Services-Why Use Online Video Services
  • 6. Insights from Non-Linear Pay TV Services-What Price Do Users Pay for Online Video Renting Services
  • 7. Insights From Non-linear Pay TV Services-End-User Behavior When Adopting OTT Services
  • 8. Entertainment Drives OTT Demand in Latin America on a Monthly Basis
  • 9. Latin American OTT Services End-user Survey-Insights

Selected Case Studies

  • 1. Selected Case Studies-Overview
  • 2. Selected Case Studies-Netflix
  • 3. Selected Case Studies-Claro Video
  • 4. Selected Case Studies-TIM Blue Box in Brazil

The Last Word

  • 1. The Last Word

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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