Abstract
Customer Education on the Immense Benefits of Video Surveillance Software to Drive Sales of the
Technology
Video surveillance software products immense benefits of faster, real-time, more reliable
surveillance, remote accessibility, cost savings, and better management have to be promoted to gain
mass acceptance. Market participants have to educate all stakeholders including end users,
distribution channel members, systems integrators, and security consultants about these advantages.
Security consultants in particular, need to be targeted because they are one of the biggest sources
of information and advice for end users. However, they have been conventionally used for referring
mostly analog products. With the advent of network-based products that enable the use of software on
networks, these consultants need to be educated about these products so they are comfortable working
with them, and eventually refer them to end users.
This Frost & Sullivan research service looks at the global markets for video surveillance
software, segmenting it into video management, intelligent video surveillance (IVS), and other
surveillance software. It discusses drivers and restraints as well as industry challenges. The study
also enables companies to align their positioning strategies to benefit from the changing market and
obtain maximum return on investment (ROI).
Improved Surveillance Software to Encourage Greater Product Uptake
The majority of end users is not informed about video surveillance software, and is unaware of
its immense market potential and thereby, apprehensive about its ROI. The software reduces human
intervention in video surveillance since preset algorithms and easy user-defined policies lower the
need for security personnel in the monitoring station. It not only allows for substantial cost
savings but also provides better alarm rates, aids easy retrieval of video information, and offers
better video content analysis and systems health management.
Chips with faster processing power provide opportunities for surveillance software developers to
develop IVS software for performing real-time analysis of video content. Video management software
vendors have also incorporated features in the software that alert authorities on malfunctioning
cameras. "Some video management software enable remotely located security personnel, without
in-depth knowledge about the premise under surveillance, to easily monitor and alert on-site
security personnel about security breaches," says the analyst of this research service.
Growth in Network-based Systems to Drive the Video Surveillance Software Market
The $153.7 million video surveillance software market is expected to witness a healthy compound
annual growth rate (CAGR) of 23.4 percent to reach $670.7 million in 2011. This growth would partly
be derived from the expansion of network-based systems, which include local area networks (LAN),
wide area network (WAN), and the World Wide Web. Since network systems enable remote monitoring and
maintenance of surveillance systems, end-users of this technology will have an established network
architecture.
"The use of video management software makes more business sense as no additional investment
in building a network is required," notes the analyst. "Network-based systems are expected
to completely replace analog and hybrid (analog video capture devices with digital storage devices)
systems by 2015-2016, providing huge opportunities for video management software."
Table of Contents
- 1. Executive Summary
- 1. Market Overview
- 1. Introduction
- 2. Market Segments
- 2. Major Research Findings
- 1. Opportunities and Forecasts
- 2. Competitive Structure
- 2. Total Video Surveillance Software Market
- 1. Overview and Definitions
- 1. Introduction
- 2. Industry Challenges
- a. Educating End-User Regarding The Benefits
- b. Integration With Legacy Systems
- c. Strengthening The Distribution Channel
- d. Adopting A Suitable Licensing Strategy While Keeping In Mind The Possible Future Requirements
Of End-users
- e. Working With Security Consultants To Increase Their Comfort Level In Working With Network
Systems And Video Surveillance Software
- f. Reducing Prices For The Mass Market To Help Boost The Market Growth
- 3. Market Drivers
- a. Reducing Prices Of Cameras Leading To More Installations Resulting In Increased Video Inputs
To Manage
- b. Possible Cost Savings Because Of Fewer Security Personnel Presence Requirement At Monitoring
Station
- c. Easy Accessibility For Remote Monitoring
- d. Increasing Security Threats
- 4. Market Restraints
- a. Awareness Level of End-users Low
- b. High Prices of Video Surveillance Software
- c. Low Comfort Level f Channel Partners and Security Consultants In Working With Software and
Network Based Products
- d. Network Infrastructure Not Available In Many Geographic Regions
- 5. Market Engineering Measurement Analysis
- 2. Forecasts and Trends
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Pricing Analysis
- 4. Strategic Recommendation
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 3. Video Management Software
- 1. Overview and Definition
- 1. Introduction
- 2. Market Engineering Measurements
- 3. Market Drivers
- a. Increasing Terrorist Threats To Soft Targets Like Nuclear Power Plants, Petroleum Refineries
and Other Public Utility Installations Boosting Demand
- b. Cost Of Hardware, Especially Cameras Decreasing Leading to Increasing Installation and The
Need To Manage The
- c. New Features In Software Making Maintenance Of Cameras Easier And Cost Effective
- d. The Shift Towards Network Based Systems Also Boosting Growth For Video Management Software
- e. A Large Number Of Start-up Software Companies Are Entering The Market Thereby Increasing
Competition And Boosting Growth
- 4. Market Restraints
- a. Awareness Level Of End-users Very Low
- b. Lack Of Strong Distribution Systems For Video Management Software
- c. Security Consultants Still Hesitant To Suggest Network Systems
- d. Majority Of The Participants Have Hardware Dependent Software Products
- 2. Forecast Trends and Competitive Structure
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Market and Technology Trends
- 4. Competitive Structure
- 5. Pricing Analysis
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 4. Intelligent Video Surveillance Software
- 1. Overview and Definitions
- 1. Introduction
- 2. Market Engineering Measurements
- 3. Market Drivers
- a. Cost Savings Due to More Proactive Surveillance Minimizing Need For Physical Presence of
Personnel In Monitor Rooms
- b. Innovative And New Features Are Making Video Analytics Software More Intelligent
- c. Highly User-friendly Interfaces Allowing Early Adopters Derive High Value From Video Analytic
Software
- d. Large Government Spending Boosting Growth Of Market
- 4. Market Restraints
- a. Very High Prices Of Intelligent Video Software (IVS) Restraining Growth Of Market
- b. Low Understanding And Comfort Level In Using Video Analytic Software
- c. Lack of Strong Distribution Channel Restraining Growth
- d. Lack of Funds For Marketing Products
- 2. Forecast Trends and Competitive Structure
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Market and Technology Trends
- 4. Competitive Structure
- 5. Pricing Analysis
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 5. Other Surveillance Application Software
- 1. Overview and Definitions
- 1. Introduction
- 2. Market Engineering Measurements
- 3. Market Drivers
- a. Niche Applications Aiming To Cater To New Demand
- b. Market Participants Expected To Develop More Innovative Applications
- c. Some Of The Other Application Software Are More Efficient Than Conventional Systems Or
Provide Enhanced Values
- 4. Market Restraints
- a. High Prices of Products Restricting Growth of The Market
- b. Individual Industry Standards and Compliances Restraining Market Growth
- c. Lack of Proper Marketing and Distribution of Products
- 2. Forecast Trends and Competitive Structure
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Market and Technology Trends
- 4. Competitive Structure
- 5. Pricing Analysis
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 6. Frost & Sullivan Awards
- 1. Frost & Sullivan Awards
- 1. Frost & Sullivan Product Differentiation Award
- 2. Frost & Sullivan Product Innovation Award
- 3. Frost & Sullivan Enterpreneurial Company Award
- 7. Appendix
- 1. Decision Support Database Tables
- 1. Number of Airports
- 2. Number of Schools
- 3. Number of Crime Offenses
List Of Figures
Chapter 1
- Video Surveillance Software Market: Ranking of Major Vertical Markets in Terms of Vendor
Participation (World), 2004
- Video Surveillance Software Market: Revenue Forecasts (World), 2005-2011
- Video Surveillance Software Market: Competitive Structure (World), 2004
Chapter 2
- Video Surveillance Software Market: Impact of Top Six Industry Challenges (World), 2005-2011
- Video Surveillance Software Market: Market Drivers Ranked in Order of Impact (World), 2005-2011
- Video Surveillance Software Market: Market Restraints Ranked in Order of Impact (World),
2005-2011
- Video Surveillance Software Market: Revenue Forecasts (World), 2005-2011
- Video Surveillance Software Market: Revenue Forecasts (Americas), 2001-2011
- Video Surveillance Software Market: Revenue Forecasts (EMEA), 2001-2011
- Video Surveillance Software Market: Revenue Forecasts (Asia Pacific), 2001-2011
Chapter 3
- Video Surveillance Software Market: Market Drivers Ranked in Order of Impact (World), 2005-2011
- Video Surveillance Software Market: Market Restraints Ranked in Order of Impact (World),
2005-2011
- Video Management Software Market: Revenue Forecasts (World), 2005-2011
- Video Management Software Market: Competitive Structure (World), 2004
- Video Management Software Market: Revenue Forecasts (Americas), 2001-2011
- Video Management Software Market: Revenue Forecasts (EMEA), 2001-2011
- Video Management Software Market: Revenue Forecasts (Asia Pacific), 2001-2011
Chapter 4
- Intelligent Video Surveillance Software Market: Market Drivers Ranked in Order of Impact
(World), 2005-2011
- Intelligent Video Surveillance Software Market: Market Restraints Ranked in Order of Impact
(World), 2005-2011
- Intelligent Video Software Market: Revenue Forecasts (World), 2001-2011
- Intelligent Video Surveillance Software Market: Competitive Structure (World), 2004
- Intelligent Video Software Market: Revenue Forecasts (Americas), 2001-2011
- Intelligent Video Software Market: Revenue Forecasts (EMEA), 2001-2011
- Intelligent Video Software Market: Revenue Forecasts (Asia Pacific), 2001-2011
Chapter 5
- Other Surveillance Application Software: Market Drivers Ranked in Order of Impact (World),
2005-2011
- Other Surveillance Application Software Market: Market Restraints Ranked in Order of Impact
(World), 2005-2011
- Other Surveillance Applications Software Market: Revenue Forecasts (World), 2001-2011
- Other Surveillance Applications Software Market: Competitive Structure (World), 2004
- Other Surveillance Applications Software Market: Revenue Forecasts (Americas), 2001-2011
- Other Surveillance Applications Software Market: Revenue Forecasts (EMEA), 2001-2011
- Other Surveillance Applications Software Market: Revenue Forecasts (Asia Pacific), 2001-2011
