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市場調查報告書

歐洲、北美的車輛關係管理(vRM)市場策略分析

Strategic Outlook of Vehicle Relationship Management Market in Europe and North America

出版商 Frost & Sullivan 商品編碼 314955
出版日期 內容資訊 英文 69 Pages
商品交期: 最快1-2個工作天內
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歐洲、北美的車輛關係管理(vRM)市場策略分析 Strategic Outlook of Vehicle Relationship Management Market in Europe and North America
出版日期: 2014年09月25日 內容資訊: 英文 69 Pages
簡介

本報告提供歐洲、北美各國的汽車產業上的vRM(Vehicle Relationship Management:車輛關係管理)的影響度相關分析、VRM的概念、概要和主要的結構要素、今後的歐洲、北美各國的在汽車產業中vRM相關的市場機會、各製造商策略(對市場機會獲得/損失的對策)、主要企業的案例研究、相關人員今後應該採取方式等調查、考察。

本報告提供以下問題的答案。

  • vRM市場主要領域(市場區隔)為何?各部門的背景、考慮情況為何?各製造公司參與多少?
  • 連接性(網路連接功能)如何支撐vRM的演進?搭載vRM時廠商方面的概念上的課題是什麼?
  • 為何vRM是獲得長期性市場機會所不可或缺的?各廠商採用vRM的動向的主要原因是什麼?
  • 為準備因應引進vRM產生的商機損失,各廠商採用什麼對策?
  • 透過採用有效的vRM策略,今後可為汽車產業帶來多少商機?

第1章 摘要整理

第2章 重要點

  • vRM與定義生命週期分析
  • 抓住長期性的市場機會的重要vRM
  • 引進vRM的各製造商KPI(主要產業指標)
  • 引進vRM的各製造商努力
  • 在網路連接空間的各製造商活動
  • 各製造商對主要的vRM市場區隔的關心度
  • vRM引進發展藍圖
  • vRM的未來性

第3章 調查範圍、目的、背景及手法

  • 調查範圍及目的
  • 調查目的及目的
  • 本報告處理的主要疑問點
  • 背景調查
  • 分析方法

第4章 VRM市場概要

  • 汽車關係管理(vRM)概要和效果
  • vRM的生態系統
  • vRM生態系統合作夥伴的貢獻率
  • 透過引進vRM的降低成本類型
  • 聯網汽車/其他車輛的相關市場機會
  • 為了實現vRM的連接性的趨勢
  • 北美的車載資通系統服務的經營模式比較
  • 歐洲的車載資通系統服務的經營模式比較
  • RM實行用的各製造商概念上的課題
  • OE智慧型手機、車載資通系統的vRM:App-Kia UVO eServices的案例研究

第5章 汽車關係管理主要的市場區隔

  • 主要的vRM市場區隔

第6章 經由無線的更新

  • 背景情況
  • 相關市場區隔
  • 主要的考慮事項及主要企業
  • 進入預定企業
  • Tesla的案例研究

第7章 售後服務管理

  • 售後服務管理:背景情況
  • 機會損失的對策
  • 相關市場區隔
  • 主要的考慮事項及主要企業現況
  • 廠商系經銷商的商機
  • 哪個廠商握住主導權
  • Hyundai的案例研究

第8章 資料分析

  • 背景情況
  • 相關市場區隔
  • 主要的考慮事項與主要企業
  • 製造商目前活動
  • 來自資料分析的潛在性儲存和可預見的市場機會
  • Symphony Analytics的案例研究

第9章 主要結論及今後預測

  • 主要的結論:vRM的未來性
  • 三大預測
  • 法律上的免責聲明

第10章 附錄

第11章 相關調查的一覽(已經出版、作成中、預定出版)

目錄
Product Code: NCA2-01-00-00-00

Billion Dollar Revenue Potential by Capturing Long-Term Opportunities Through Vehicle and Customer

The aim of this strategic study is to present and analyze the impact of vehicle relationship management in the automotive industry. It puts forth the key segments of vehicle relationship management by identifying the context, consideration, and involvement of OEMs and other ecosystem partners in these segments. This research service identifies strategies and market opportunities for the automotive industry in Europe and North America using vRM. It also showcases the different counter measures that can be adopted using vRM strategies for converting lost opportunities into possible revenue initiators. This research is supported by case studies and strategic conclusions and recommendations and also provides links to supplementary research studies.

Key Questions This Study Will Answer

  • What are the key segments of vehicle relationship management What is the context, consideration, and involvement of OEMs and participants in these segments
  • How can connectivity help vehicle relationship management evolve What are OEMs' conceptual challenges for vRM implementation
  • Why is vRM essential in capturing the long-term opportunity and what is the primary push for OEMs toward implementing vRM strategies
  • What are the different counter measures that can be adopted using vRM strategies for converting lost opportunities into possible revenue initiators
  • How much revenue potential can effective vRM strategies help unlock in 2020 for the automotive industry

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Top 5 Market Highlights

2. KEY TAKEAWAYS

  • 1. vRM Definition and Life Cycle Analysis
  • 2. vRM is Essential to Capture Long-term Opportunity
  • 3. KPIs for OEMs to Implement vRM
  • 4. OEMs Push Towards vRM Implementation
  • 5. OEM Activities in the Connected Space
  • 6. OEMs' Interest Levels towards Key vRM Segments
  • 7. vRM Implementation Roadmap
  • 8. vRM Potential

3. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • 1. Research Scope and Objective
  • 2. Research Aim and Objectives
  • 3. Key Questions This Study Will Answer
  • 4. Research Background
  • 5. Research Methodology

4. VRM MARKET OVERVIEW

  • 1. Introduction to Vehicle Relationship Management and Benefits
  • 2. A vRM Ecosystem
  • 3. Contribution Margins of vRM Ecosystem Partners
  • 4. Types of Cost Savings Through vRM Implementation
  • 5. Connected Vehicles Versus Non-connected-Creating Relevant Opportunities
  • 6. Connectivity Trends Enabling vRM
  • 7. North American Telematics Services Business Model Comparison
  • 8. European Telematics Services Business Model Comparison
  • 9. OEM Conceptual Challenges for vRM Implementation
  • 10. vRM Through OE Smartphone Telematics App-Kia UVO eServices Case Study

5. KEY SEGMENTS OF VEHICLE RELATIONSHIP MANAGEMENT

  • 1. Key vRM Segments

6. OVER-THE-AIR UPDATES

  • 1. Over-the-air Updates-The Context
  • 2. Over-the-air Updates-The Segments
  • 3. Over-the-air Updates-Key Considerations and Key Participants
  • 4. Over-the-air Updates-Planned OEM Activity
  • 5. Over-the-air Updates-Tesla Case Study

7. AFTERSALES MANAGEMENT

  • 1. Aftersales Management-The Context
  • 2. Aftersales Management-The Context (continued)
  • 3. Aftersales Management-Counter Measures for Lost Opportunities
  • 4. Aftersales Management-The Segments
  • 5. Aftersales Management-Key Considerations and Key Participant Snapshot
  • 6. Aftersales Management-Opportunity Avenues for OEM Dealerships
  • 7. Aftersales Management-Which OEMs are Leading the Way
  • 8. Aftersales Management-Hyundai Case Study

8. DATA ANALYTICS

  • 1. Data Analytics-The Context
  • 2. Data Analytics-The Segments
  • 3. Data Analytics-Key Considerations and Key Participants
  • 4. Data Analytics-Current OEM Activities
  • 5. Data Analytics-Potential Savings from Data Analytics and Foreseeable Opportunities
  • 6. Data Analytics-Symphony Analytics Case Study

9. KEY CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Key Conclusions-vRM Potential
  • 2. The Last Word-3 Big Predictions for Vehicle Relationship Management Systems
  • 3. Legal Disclaimer

10. APPENDIX

  • 1. Table of Acronyms Used
  • 2. Learn More-Next Steps
  • 3. Methodology

11. LIST OF STUDIES: PAST, IN-PROGRESS, PLANNED (2014)

  • 1. Passenger Vehicle Telematics-2014 Upcoming Research
  • 2. Passenger Vehicle Telematics-2014 Upcoming Research (continued)
  • 3. Telematics & Infotainment Research Program-Existing Recent Research (2010-2013)
  • 4. Commercial Vehicle Telematics Research Program-Upcoming 2014 Tentative Titles
  • 5. Commercial Vehicle Telematics Research Program-Published Research-Legacy Content (continued)
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