2014 European Consumer Perceptions toward Infotainment and Telematics
|出版商||Frost & Sullivan||商品編碼||312916|
|出版日期||內容資訊||英文 84 Pages
|歐洲的資訊娛樂、車載資通系統的消費者意識 2014 European Consumer Perceptions toward Infotainment and Telematics|
|出版日期: 2014年09月12日||內容資訊: 英文 84 Pages||
Willingness to Pay for Infotainment and Telematics
The overall objective of this research service was to understand European customer's desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, across vehicle segments such as multi-purpose vehicle (MPV), between ages 35 to 54, and with female customers. Select smartphone apps and other features such as a wireless charging pad have medium interest across vehicle segments in Europe. Telematics features that are oriented toward vehicle diagnostics and maintenance have a higher interest across segments, compared to traditional telematics services.