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市場調查報告書

歐洲的資訊娛樂、車載資通系統的消費者意識

2014 European Consumer Perceptions toward Infotainment and Telematics

出版商 Frost & Sullivan 商品編碼 312916
出版日期 內容資訊 英文 84 Pages
商品交期: 最快1-2個工作天內
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歐洲的資訊娛樂、車載資通系統的消費者意識 2014 European Consumer Perceptions toward Infotainment and Telematics
出版日期: 2014年09月12日 內容資訊: 英文 84 Pages
簡介

本報告提供歐洲的資訊娛樂、車載資通系統的消費者意識調查分析、客戶喜好度、購買意願等相關的系統性資訊。

第1章 調查目的與手法

第2章 摘要整理

第3章 消費者市場區隔

  • 客戶市場區隔定義
  • 客戶市場區隔的汽車擁有
  • 熱情的客戶市場區隔的介紹
  • 熱情的客戶市場區隔的技術使用
  • 大規模採用者客戶市場區隔的介紹
  • 大規模採用者客戶市場區隔的技術使用
  • 舒適追求客戶市場區隔的介紹
  • 舒適追求客戶市場區隔的技術使用
  • 包裝的取得率
  • 不同包裝的成長率:客戶各市場區隔

第4章 目前車載用資訊娛樂、遠程訊息處理系統

  • 目前車載用資訊娛樂、遠程訊息處理系統概要
  • 普及率
  • 資訊娛樂系統 - 群組1品牌
  • 資訊娛樂系統 - 群組2品牌
  • 目前車載資通系統服務 - 概要
  • 資訊娛樂系統的使用率低的理由
  • 作為選擇買資訊娛樂系統的理由

第5章 車內使用的行動裝置

  • 目前車內使用的行動裝置 - 概要
  • 車內使用的行動裝置:各車輛市場區隔
  • 車內使用的行動電話
  • 車內使用的行動電話:各消費者市場區隔
  • 車內使用的行動電話:各汽車所有者
  • 不經由藍芽連接到智慧型手機的理由
  • 購買的收費應用程式數
  • 對經營模式的關注 - 在車內存取線上內容:各車輛市場區隔,各國
  • 對經營模式的關注 - 在車內存取線上內容:各車輛擁有者類型,各消費者市場區隔

第6章 未來的車輛購買的計劃

  • 下面變成的車輛購買的特性
  • 追求安全性
  • 車載資通系統/資訊娛樂功能的客戶支出
  • 車載資通系統/資訊娛樂功能的客戶支出:各車輛市場區隔
  • 車載資通系統/資訊娛樂功能的客戶支出:各國
  • 免責聲明

第7章 關於Frost&Sullivan

目錄
Product Code: MA2D-01-00-00-00

Willingness to Pay for Infotainment and Telematics

The overall objective of this research service was to understand European customer's desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, across vehicle segments such as multi-purpose vehicle (MPV), between ages 35 to 54, and with female customers. Select smartphone apps and other features such as a wireless charging pad have medium interest across vehicle segments in Europe. Telematics features that are oriented toward vehicle diagnostics and maintenance have a higher interest across segments, compared to traditional telematics services.

Table of Contents

1. OBJECTIVES AND METHODOLOGY

Objectives and Methodology

  • 1. Research Objectives
  • 2. Methodology
  • 3. Sample Structure
  • 4. Menu-based Conjoint Methodology Applied
  • 5. Packages Assessed Using MBC: Safety and Security Packages
  • 6. Packages Assessed Using MBC: Navigation Packages
  • 7. Packages Assessed Using MBC: Audio and Infotainment Packages

2. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Conclusions from the Research
  • 2. Feature Level Conclusions from the Research
  • 3. Overall Feature Interest
  • 4. Feature Interest by Vehicle Segment
  • 5. Feature Interest by Consumer Segments
  • 6. Overall Trends-Smartphone in the Vehicle
  • 7. Smartphone Use Trends
  • 8. Types of Mobile Devices Used While Driving
  • 9. Activities Done Using Smartphone in the Vehicle
  • 10. Smartphone Data Plan Spend
  • 11. Type of Data Plan for Smartphone by Country
  • 12. App Downloads
  • 13. Telematics Services Related Trends
  • 14. Telematics Services Interest
  • 15. Package Interest by Premium versus Volume Car Owners
  • 16. Interest in Safety and Security Packages
  • 17. Interest in Navigation Packages
  • 18. Audio and Infotainment Packages
  • 19. Package Interest by Country
  • 20. HMI-Key Conclusions
  • 21. HMI Mix
  • 22. HMI Mix-Comparison between 2012 and 2014
  • 23. How Customers Evaluate Multimedia Systems
  • 24. Key Activities Performed While Driving
  • 25. Strategic Recommendations

3. CONSUMER SEGMENTS

Consumer Segments

  • 1. Customer Segments Definition
  • 2. Vehicle Ownership of Customer Segments
  • 3. Enthusiast Customer Segment Introduction
  • 4. Enthusiasts Segment Technology Use
  • 5. Mass Adopters Customer Segment Introduction
  • 6. Mass Adopters Customer Segment Technology Use
  • 7. Comfort Seeker Customer Segment Introduction
  • 8. Comfort Seekers Customer Segment Technology Use
  • 9. Uptake Rate of Packages
  • 10. Growth Rates of Different Packages by Customer Segment

4. CURRENT INFOTAINMENT AND TELEMATICS SYSTEMSIN VEHICLES

Current Infotainment and Telematics Systemsin Vehicles

  • 1. Current Infotainment and Telematics Systems in Vehicles Summary
  • 2. Penetration Rates
  • 3. Infotainment Systems-Group 1 Brands
  • 4. Infotainment Systems-Group 2 Brands
  • 5. Infotainment Systems-Group 2 Brands (continued)
  • 6. Current Telematics Services-Summary
  • 7. Reasons for Lower Use of Infotainment Systems
  • 8. Reasons for or against Purchasing an Infotainment System as an Option

5. MOBILE DEVICE USE IN VEHICLE

Mobile Device Use in Vehicle

  • 1. Current Mobile Devices Used in Vehicles-Summary
  • 2. Mobile Devices Used in Vehicles by Vehicle Segment
  • 3. In-vehicle Mobile Phone Use
  • 4. In-vehicle Mobile Phone Use by Consumer Segments
  • 5. In-vehicle Mobile Phone Use by Premium and Volume Car Owners
  • 6. Reasons for Not Connecting the Smartphone through Bluetooth
  • 7. Number of Paid Apps Purchased
  • 8. Interest in Business Model-Accessing Online Content in the Car by Vehicle Segment and Country
  • 9. Interest in Business Model-Accessing Online Content in the Car by Vehicle Owner Type and Consumer Segment

6. FUTURE VEHICLE PURCHASE INTENTIONS

Future Vehicle Purchase Intentions

  • 1. Key Next Vehicle Purchase Attributes
  • 2. Key Next Vehicle Purchase Attributes (continued)
  • 3. Key Next Vehicle Purchase Attributes (continued)
  • 4. Safety Seekers from Driving Dynamics Study
  • 5. Customer Spending on Telematics/Infotainment Features
  • 6. Customer Spending on Infotainment and Telematics Features by Vehicle Segment
  • 7. Customer Spending on Infotainment and Telematics Features by Country
  • 8. Legal Disclaimer

7. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. North America and Europe Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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