Virtual Agents in the Latin American Market
|出版商||Frost & Sullivan||商品編碼||310793|
|出版日期||內容資訊||英文 42 Pages
Companies Win 3 Ways-Operational Costs Drop, Productivity Rises, and Customer Interaction Improves
The development of new, diverse channels such as the interactive voice response (IVR), social media, chat, and short message service (SMS) has driven customers to demand more qualified, personalized services, which has led to a greater adoption of virtual agent (VA) applications. Furthermore, specifically in Brazil, the increase in purchase power has had a relevant impact on the market by increasing the demand for products and services. In turn, some companies have begun to adopt VAs to revamp their customer service offering, most importantly due to the reduction in operational costs and the productivity increase provided by them.