Cover Image
市場調查報告書

全球網站、行動分析市場

Global Web and Mobile Analytics Market

出版商 Frost & Sullivan 商品編碼 310761
出版日期 內容資訊 英文 121 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
全球網站、行動分析市場 Global Web and Mobile Analytics Market
出版日期: 2014年08月19日 內容資訊: 英文 121 Pages
簡介

本報告提供全球線上網站分析的二個各市場區隔(網站、行動)的相關調查、各地區的預測、市場成長的促進要素與阻礙要素、各地區收益的預測、各產業分析、競爭情形、目前流通管道概要、市場需求分析、技術趨勢及關注企業的清單等彙整資料。

第1章 摘要整理

第2章 市場概要

  • 調查範圍
  • 本調查處理的主要問題
  • Frost & Sullivan 數位媒體價值鏈範圍
  • 線上分析
  • 定義
  • 用語
  • 對象地區
  • 終端用戶產業定義
  • 市場生命週期分析:評估因素
  • 市場生命週期分析:網站分析
  • 市場生命週期分析:行動分析

第3章 網站、行動分析整體市場:促進要素、阻礙要素

  • 市場成長的促進要素、阻礙要素
  • 市場成長的促進要素的說明
  • 市場成長的阻礙要素的說明

第4章 網站、行動分析整體市場:預測與趨勢

  • 預測的前提條件
  • 收益預測
  • 收益預測的議論
  • 價格趨勢的議論
  • 流通管道
  • 流通管道的議論
  • 收益比預測:各地區
  • NALA(北美、南美)收益預測
  • EMEA(歐洲、中東、非洲)收益預測
  • 亞太地區的預測的議論:各地區

第5章 網站、行動分析整體市場:產業各應用領域分析

  • 收益比的明細:產業各應用領域分析
  • 各產業應用領域分析的議論:M&E
  • 各產業應用領域分析的議論:零售
  • 各產業應用領域分析的議論:其他焦點

第6章 網站、行動分析整體市場:市場佔有率、競爭分析

  • 競爭分析:市場佔有率
  • 競爭環境
  • 競爭情形
  • 競爭要素、評估
  • 市場領導:Adobe
  • 挑戰者:google
  • 挑戰者:IBM
  • 競爭者

第7章 網站分析市場區隔分析

  • 主要調查結果
  • 檢測
  • 收益預測
  • 收益比預測:各地區
  • 各地區的收益預測
  • 收益預測的議論:各地區
  • 市場佔有率
  • 競爭環境

第8章 行動分析市場區隔分析

  • 主要調查結果
  • 檢測
  • 收益預測
  • 收益比預測:各地區
  • 各地區的收益預測
  • 收益預測的議論:各地區
  • 市場佔有率
  • 競爭環境

第9章 技術趨勢

  • 歸因分析
  • 多設備、多網域追蹤
  • 標籤經營管理

第10章 市場趨勢

  • 市場趨勢:行動廣告、行銷
  • 其他的市場趨勢

第11章 關注企業清單

  • 關注企業清單
  • 關注企業清單:Localytics

第12章 結論

  • 預測
  • 建議
  • 免責聲明

第13章 附錄

目錄
Product Code: NDD0-01-00-00-00

Mobile Emerges as a Stand-alone Segment; Predictive Analytics is the Secret Sauce for Monetization

Although the global online Web analytics market has long prevailed, the changing dynamics of consumer engagement on the Internet coupled with device proliferation have led to an inflection point. This study discusses these two analytics segments-Web and mobile. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and the Asia-Pacific markets. Market drivers and restraints are ranked and explained. The research also provides forecasts for global and regional revenues as well as a vertical analysis and competitive landscape. The study outlines current distribution channels and analysis of market demand. The base year is 2013 and the study period is from 2013 to 2020.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Measurements
  • 4. Measurements (continued)
  • 5. CEO's Perspective

2. MARKET OVERVIEW

  • 1. Market Overview-Scope
  • 2. Key Questions this Study will Answer
  • 3. Frost & Sullivan Digital Media Value Chain Coverage
  • 4. Market Overview-Online Analytics
  • 5. Market Overview-Online Analytics (continued)
  • 6. Market Overview-Definitions
  • 7. Market Overview-Definitions (continued)
  • 8. Market Overview-Definitions (continued)
  • 9. Market Overview-Frequently Used Terms
  • 10. Market Overview-Frequently Used Terms (continued)
  • 11. Market Overview-Regions Covered
  • 12. Market Overview-End-user Vertical Definitions
  • 13. Market Life Cycle Analysis-Assessment Factors
  • 14. Market Life Cycle Analysis-Web Analytics
  • 15. Market Life Cycle Analysis-Web Analytics (continued)
  • 16. Market Life Cycle Analysis-Web Analytics (continued)
  • 17. Market Life Cycle Analysis-Web Analytics (continued)
  • 18. Market Life Cycle Analysis-Mobile Analytics
  • 19. Market Life Cycle Analysis-Mobile Analytics (continued)

3. DRIVERS AND RESTRAINTS-TOTAL WEB AND MOBILE ANALYTICS MARKET

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Drivers Explained (continued)
  • 7. Drivers Explained (continued)
  • 8. Market Restraints
  • 9. Restraints Explained
  • 10. Restraints Explained (continued)
  • 11. Restraints Explained (continued)
  • 12. Restraints Explained (continued)

4. FORECASTS AND TRENDS-TOTAL WEB AND MOBILE ANALYTICS MARKET

  • 1. Forecast Assumptions
  • 2. Revenue Forecast
  • 3. Revenue Forecast Discussion
  • 4. Pricing Trends Discussion
  • 5. Pricing Trends Discussion (continued)
  • 6. Distribution Channels
  • 7. Distribution Channels Discussion
  • 8. Percent Revenue Forecast by Region
  • 9. NALA Revenue Forecast
  • 10. EMEA Revenue Forecast
  • 11. APAC Revenue Forecast
  • 12. Revenue Forecast Discussion by Region
  • 13. Revenue Forecast Discussion by Region (continued)

5. APPLICATION VERTICAL ANALYSIS-TOTAL WEB AND MOBILE ANALYTICS MARKET

  • 1. Percent Revenue Breakdown by Application Vertical Analysis
  • 2. Application Vertical Analysis Discussion-M&E
  • 3. Application Vertical Analysis Discussion-Retail
  • 4. Application Vertical Analysis Discussion-Other Highlights

6. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL WEB AND MOBILE ANALYTICS MARKET

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Environment
  • 3. Competitive Landscape
  • 4. Competitive Factors and Assessment
  • 5. Competitive Factors and Assessment (continued)
  • 6. Market Leader-Adobe
  • 7. Challenger-Google
  • 8. Challenger-IBM
  • 9. Contenders
  • 10. Contenders (continued)
  • 11. Contenders (continued)

7. WEB ANALYTICS SEGMENT BREAKDOWN

  • 1. Key Findings
  • 2. Measurements
  • 3. Revenue Forecast
  • 4. Percent Revenue Forecast by Region
  • 5. Regional Revenue Forecast
  • 6. Revenue Forecast Discussion by Region
  • 7. Market Share
  • 8. Competitive Environment

8. MOBILE ANALYTICS SEGMENT BREAKDOWN

  • 1. Key Findings
  • 2. Measurements
  • 3. Revenue Forecast
  • 4. Percent Revenue Forecast by Region
  • 5. Revenue Forecast by Region
  • 6. Revenue Forecast Discussion by Region
  • 7. Revenue Forecast Discussion by Region (continued)
  • 8. Revenue Forecast Discussion by Region (continued)
  • 9. Market Share
  • 10. Competitive Environment

9. TECHNOLOGY TRENDS

  • 1. Technology Trends-Attribution Modeling
  • 2. Technology Trends-Attribution Modeling (continued)
  • 3. Technology Trends-Multi-device, Multi-domain Tracking
  • 4. Technology Trends-Tag Management

10. MARKET TRENDS

  • 1. Market Trends-Mobile Advertising & Marketing
  • 2. Other Market Trends
  • 3. Other Market Trends (continued)

11. HOT COMPANY WATCHLIST

  • 1. Hot Company Watchlist
  • 2. Hot Company Watchlist-Localytics
  • 3. Hot Company Watchlist-Localytics (continued)

12. THE LAST WORD

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

13. APPENDIX

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Partial List of Companies Interviewed
  • 5. List of Companies Included in "Others"
  • 6. Learn More-Next Steps
  • 7. List of Exhibits
  • 8. List of Exhibits (continued)
  • 9. List of Exhibits (continued)
Back to Top