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市場調查報告書

巴西、哥倫比亞、墨西哥的行動傳訊市場

Hot Topic - Mobile Messaging Markets in Brazil, Colombia, and Mexico

出版商 Frost & Sullivan 商品編碼 310260
出版日期 內容資訊 英文 44 Pages
商品交期: 最快1-2個工作天內
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巴西、哥倫比亞、墨西哥的行動傳訊市場 Hot Topic - Mobile Messaging Markets in Brazil, Colombia, and Mexico
出版日期: 2014年08月06日 內容資訊: 英文 44 Pages
簡介

本報告提供巴西、哥倫比亞、墨西哥的SMS(簡訊服務)市場相關分析、各國內地的OTT(Over-the-Top)方式的行動傳訊、解決方案的普及情形、那對各國現有的SMS市場帶來的影響相關分析考察、各國的SMS市場規模趨勢(過去、今後5年分),及主要推動及阻礙市場要素、各行動傳訊業者面對的課題等調查。

摘要整理

簡介

  • 分析的範圍、目的、手法
  • 主要的分析結果

傳統的SMS市場:整體結構

  • 巴西市場
  • 哥倫比亞市場
  • 墨西哥市場

OTT市場變化

  • OTT供應商的案例
  • OTT的演進
  • OTT市場課題:行動傳訊對業者來說的意義
  • 來自行動傳訊業者對OTT市場的方法

推動及阻礙市場要素及未來預測

  • 推動市場要素
  • 阻礙市場要素
  • 巴西的傳統SMS市場收益額預測
  • 哥倫比亞的傳統SMS市場收益額預測
  • 墨西哥的傳統SMS市場收益額預測

結論

  • 分析結果
  • 法律上的免責聲明

附錄

關於Frost&Sullivan

目錄
Product Code: 9ABE-00-04-00-00

Mobile Messaging Apps to Highly Impact SMS Revenue

This research service analyzes the short message service (SMS) markets in Brazil, Colombia, and Mexico with a focus on the impact of over-the-top (OTT) mobile messaging solutions available in the market. Market metrics that are covered include data services breakdown per country, SMS revenues from 2009 to 2018, drivers and restraints for the SMS market, and key challenges for the mobile operators.

Table of Contents

Executive Summary

  • 1. Executive Summary

Introduction

  • 1. Research Objectives, Scope, and Methodology
  • 2. Key Definitions

Traditional SMS Markets-Overall Picture

  • 1. Mobile Messaging Market-Traditional SMS Market in Brazil
  • 2. Mobile Messaging Market-Traditional SMS Market in Colombia
  • 3. Mobile Messaging Market-Traditional SMS Market in Mexico

The OTT Challenge

  • 1. Examples of OTT Providers
  • 2. Evolution of OTT
  • 3. The OTT Challenge-Implications for Mobile Operators
  • 4. The OTT Challenge-Implications for Mobile Operators (continued)
  • 5. Approaches to OTT from Mobile Operators
  • 6. Approaches to OTT from Mobile Operators (continued)

Drivers, Restraints, and Forecast

  • 1. Mobile Messaging Market-Market Drivers
  • 2. Mobile Messaging Market-Market Drivers Discussion
  • 3. Mobile Messaging Market-Market Restraints
  • 4. Mobile Messaging Market-Market Restraints Discussion
  • 5. Mobile Messaging Market-Traditional SMS Revenue Forecast in Brazil
  • 6. Mobile Messaging Market-Traditional SMS Revenue Forecast in Brazil Discussion
  • 7. Mobile Messaging Market-Traditional SMS Revenue Forecast in Colombia
  • 8. Mobile Messaging Market-Traditional SMS Revenue Forecast in Colombia Discussion
  • 9. Mobile Messaging Market-Traditional SMS Revenue Forecast in Mexico
  • 10. Mobile Messaging Market-Traditional SMS Revenue Forecast in Mexico Discussion

The Last Word

  • 1. The Last Word
  • 2. Legal Disclaimer

Appendix

  • 1. Additional Sources of Information on ICT
  • 2. Learn More-Next Steps

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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