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市場調查報告書

撒哈拉以南非洲的行動終端用戶趨勢

Sub-Saharan African Mobile End-user Trends

出版商 Frost & Sullivan 商品編碼 308688
出版日期 內容資訊 英文 71 Pages
商品交期: 最快1-2個工作天內
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撒哈拉以南非洲的行動終端用戶趨勢 Sub-Saharan African Mobile End-user Trends
出版日期: 2014年07月22日 內容資訊: 英文 71 Pages
簡介

撒哈拉以南非洲(SSA)的行動市場,對於在該市場活動的通訊企業,設備模組供應商,應用程式平台供應商,及接取網路供應商出示著很大的機會。可是,理解這個急速變化、成長的市場上的特定需求、課題是重要的。行動電話超越通訊方式,成為服務傳遞平台。應用的可得性及各種附加價值服務(VAS)的開發,與其他服務相同,利用透過終端用戶行動電話的行動銀行、音樂串流及社群媒體也化為可能。

本報告提供變化、成熟的撒哈拉以南非洲(SSA)的行動終端用戶趨勢伴隨的今後各種機會的相關調查、市場推動成長因素、阻礙要素、形成行動市場發展的趨勢、終端用戶的特定需求與趨勢,及行動市場發展對其他各產業市場的影響等相關分析。

第1章 摘要整理

第2章 市場概要

  • 主要的調查項目
  • 調查範圍

第3章 SSA的現在行動情形

  • 行動電話的普及率
  • 行動契約
  • 行動、固定網際網路瀏覽
  • 行動寬頻
  • 法規形勢
  • 基礎設施開發

第4章 促進要素、阻礙要素

  • 市場成長的促進要素
  • 促進要素的說明
  • 市場成長的阻礙要素
  • 阻礙要素的說明

第5章 行動終端用戶趨勢

  • 檢測
  • 行動普及率
  • 智慧型手機普及率
  • 社群網路,網站及即時通訊軟體
  • 當地內容開發

第6章 各產業市場趨勢

  • 概要
  • 各產業市場概要
  • 行動醫療
  • 行動農業
  • 行動教育
  • 行動電子商務、行動貨幣
  • 行動資訊娛樂

第7章 結論

Frost & Sullivan

目錄
Product Code: MA20-01-00-00-00

Mobile Phones are Moving Beyond Communication Tools to Service Delivery Platforms

The Sub-Saharan African (SSA) mobile market presents significant opportunities for telecommunication companies, device and module vendors, application and platform providers, and access network providers operating in this space. However, it is important to understand the specific needs and challenges of this rapidly changing and growing market. This study investigates the various upcoming opportunities as SSA mobile end-user trends are changing and maturing. Mobile phones are moving beyond communication tools to become service delivery platforms. The availability of applications and the development of various value-added services (VAS) enable end users to use their mobile phones for mobile banking, music streaming, and social media, amongst other services.

Key Questions This Study Will Answer

  • How does the SSA mobile market compare with the rest of the world?
  • What is driving the overall market growth in the next 7 years?
  • What is restraining the overall market growth in the next 7 years?
  • What trends are shaping the development of the mobile market in SSA?
  • What are the specific needs and trends of end users in SSA?
  • How are developments in the mobile market effecting other vertical markets in SSA?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Measurements

2. MARKET OVERVIEW

Market Overview

  • 1. Key Questions This Study Will Answer
  • 2. Research Scope
  • 3. Research Scope (continued)

3. CURRENT MOBILE CONTEXT IN SSA

Current Mobile Context in SSA

  • 1. Mobile Phone Penetration
  • 2. Mobile Phone Penetration (continued)
  • 3. Mobile Phone Penetration (continued)
  • 4. Mobile Phone Penetration (continued)
  • 5. Mobile Phone Penetration (continued)
  • 6. Mobile Contracts
  • 7. Mobile and Fixed Internet Browsing
  • 8. Mobile Broadband
  • 9. Regulatory Landscape
  • 10. Regulatory Landscape (continued)
  • 11. Infrastructure Development
  • 12. Infrastructure Development (continued)

4. DRIVERS AND RESTRAINTS

Drivers and Restraints

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Market Restraints
  • 7. Restraints Explained
  • 8. Restraints Explained (continued)
  • 9. Restraints Explained (continued)
  • 10. Restraints Explained (continued)

5. MOBILE END-USER TRENDS

Mobile End-user Trends

  • 1. Measurements
  • 2. Mobile Penetration Rate
  • 3. Smartphone Penetration Rate
  • 4. Smartphone Penetration Rate (continued)
  • 5. Smartphone Penetration Rate (continued)
  • 6. Social Networking, Web Sites, and Instant Messaging
  • 7. Local Content Development
  • 8. Local Content Development (continued)

6. VERTICAL MARKET TRENDS

Vertical Market Trends

  • 1. Overview
  • 2. Vertical Markets Overview
  • 3. Vertical Markets Overview (continued)
  • 4. mHealth
  • 5. mHealth (continued)
  • 6. mAgriculture
  • 7. mEducation
  • 8. mEducation (continued)
  • 9. mCommerce and mMoney
  • 10. mCommerce and mMoney (continued)
  • 11. mCommerce and mMoney (continued)
  • 12. mCommerce and mMoney (continued)
  • 13. mInfotainment
  • 14. mInfotainment (continued)
  • 15. mInfotainment (continued)

7. THE LAST WORD

The Last Word

  • 1. The Last Word-4 Big Predictions
  • 2. Legal Disclaimer

8. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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