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市場調查報告書

北美汽車高度先進功能市場與那些功能的選擇裝備化/標準裝備化相關汽車廠商策略分析

Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs

出版商 Frost & Sullivan 商品編碼 307741
出版日期 內容資訊 英文 83 Pages
商品交期: 最快1-2個工作天內
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北美汽車高度先進功能市場與那些功能的選擇裝備化/標準裝備化相關汽車廠商策略分析 Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs
出版日期: 2014年07月09日 內容資訊: 英文 83 Pages
簡介

本報告提供北美的主要汽車廠商持續演進的汽車各種功能的相關分析與未來預測、那些功能對汽車的先進功能市場成長和業績的影響相關分析與未來預測。再加上北美的汽車市場相關資料策略性概括、主要的技術趨勢,及標準功能、附加功能,以及高度先進技術功能的各促進市場成長的要素及阻礙因素詳細的分析。以這些分析為基礎,提供瞄準各汽車製造公司未來商品的主要市場領域相關到2020年的市場成長預測。

第1章 摘要整理

  • 主要的調查結果
  • 主要的調查結果與未來發展預測
  • 先進功能
  • ADAS (先進駕駛輔助系統)功能比較分析
  • 主要功能比較分析
  • 汽車開發的優先領域
  • 滲透度分析
  • 未來的汽車功能
  • 關聯多媒體

第2章 調查領域、目的、背景,及調查手法

  • 調查領域
  • 調查的目標及調查目的
  • 本報告闡明的疑問點
  • 背景調查
  • 調查手法
  • 本報告進行比較分析的主要汽車廠商/產業企業群組

第3章 定義與市場分類

  • 汽車產業分類
  • 功能定義
  • 系統定義
  • 汽車的分類

第4章 北美汽車製造商技術選擇流程

  • 技術選擇標準概要
  • 左右技術的價格要素
  • 成本效益分析

第5章 大趨勢與相關產業整合化的流程

  • 在汽車的先進功能市場中前4大趨勢帶來的影響
  • 汽車的先進功能市場上主要PESTLE係數

第6章 主要北美汽車製造商企業策略及優點分析

  • 批量生產汽車廠商概要
  • 企業策略 - Chrysler
  • 企業策略 - Ford
  • 企業策略 - GM
  • 企業策略 - VW
  • 汽車平台策略 - 量產汽車廠商
  • 高級車廠商概要
  • 企業策略 - Audi
  • 企業策略 - BMW
  • 企業策略 - Daimler
  • 企業策略 - Lincoln
  • 汽車平台策略 - 高級車廠商
  • 汽車開發的優先領域

第7章 關於先進功能、選擇裝備,及標準裝備的比較分析

  • 北美汽車製造商先進功能
  • 北美汽車製造商標準功能
  • ADAS選擇與各種標準功能的比較分析
  • 汽車廠商比較分析 - 自動駕駛的成本與機能實行
  • 主要功能比較分析 - 人機界面、網絡連接性、便利功能
  • 主要功能比較分析 - 安全及性能
  • 各汽車製造公司提供功能的滲透度分析
  • 未來的汽車功能
  • 網路連接性、車載資通系統,及資訊娛樂相關的主要趨勢

第8章 汽車製造商品牌價值及技術策略

  • 未來的汽車製造商品牌差異化
  • 品牌價值及技術策略的交點 - 高級車廠商
  • 品牌價值及技術策略的交點 - 量產車廠商

第9章 客戶的偏好對功能策略的影響

  • 未來客戶類別
  • 對目標客戶: 購買者簡介及功能的偏好

第10章 北美汽車製造廠相關案例研究

  • 案例研究: 技術選擇及評估流程 - VW
  • 案例研究: 選擇裝備/標準裝備策略 - VW
  • 案例研究: 車載資通系統及網絡連接性功能 - BMW
  • 案例研究: Mercedes-Benz CLA級
  • 案例研究: 生產線技術 - Mercedes-Benz

第11章 結論及未來發展預測

  • 重要的結論事項及建議
  • 結論 - 三大預測
  • 免責事項

第12章 附錄

目錄
Product Code: ND29-01-00-00-00

Safety and Then Comfort and Convenience are Preferred Features of OEMs

This research service analyzes and forecasts developing features of key North American automotive original equipment manufacturers (OEM) and their impact on growth and performance in the advanced features market. The study also provides a strategic overview of the North American automotive market and highlights the key technology trends as well as market drivers and restraints for standard, optional, and advanced technologies. The conclusion of the research service forecasts the key market areas that OEMs are considering for future products. The forecast period for the study is from 2014 to 2020, with a base year of 2013.

Key Questions This Study Will Answer

  • What is the value proposition of the automotive industry and the dynamics and impact on features and specifications?
  • What are the feature strategies of key North American OEMs for volume and premium segments?
  • What are the benefits, advantages, and disadvantages of features offered as standard, optional, and advanced?
  • Who are the key automotive OEMs driving the features in cars to be offered as standard, optional, or advanced?
  • What are the customer perceptions and demands for features and attributes on vehicle segments?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary-Key Findings
  • 2. Executive Summary-Key Findings and Future Outlook
  • 3. Executive Summary-Advanced Features
  • 4. Executive Summary-Comparative Analysis of ADAS Features
  • 5. Executive Summary-Key Features Comparative Analysis
  • 6. Executive Summary-Priority Areas of Vehicle Development
  • 7. Executive Summary-Penetration Analysis
  • 8. Executive Summary-Future Vehicle Features
  • 9. Executive Summary-Associated Multimedia

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions This Study Will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key OEM/participant Groups Compared in this Study

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation

  • 1. Vehicle Industry Segmentation
  • 2. Feature Definitions
  • 3. System Definitions
  • 4. Vehicle Segmentation

4. TECHNOLOGY SELECTION PROCESS OF NORTH AMERICAN OEMS

Technology Selection Process of North American OEMs

  • 1. Overview of Technology Selection Criteria
  • 2. Factors Impacting Technology Pricing
  • 3. Cost Benefit Analysis

5. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications

  • 1. Impact of Top 4 Mega Trends on the Automotive Advanced Features Market
  • 2. Key PESTLE Factors of Automotive Advanced Features Market

6. OVERVIEW OF KEY NORTH AMERICAN OEMS' CORPORATE STRATEGY AND BENEFIT ANALYSIS

Overview of Key North American OEMs' Corporate Strategy and Benefit Analysis

  • 1. Summary of Mass-market OEMs
  • 2. Corporate Strategy-Chrysler
  • 3. Corporate Strategy-Ford
  • 4. Corporate Strategy-GM
  • 5. Corporate Strategy-VW
  • 6. Vehicle Platform Strategy-Volume OEMs
  • 7. Summary of Premium OEMs
  • 8. Corporate Strategy-Audi
  • 9. Corporate Strategy-BMW
  • 10. Corporate Strategy-Daimler
  • 11. Corporate Strategy-Lincoln
  • 12. Vehicle Platform Strategy-Premium OEMs
  • 13. Priority Areas of Vehicle Development

7. COMPARATIVE ANALYSIS OF ADVANCED FEATURES, OPTIONS, AND STANDARD CONTENT

Comparative Analysis of Advanced Features, Options, and Standard Content

  • 1. Advanced Features of OEMs in North America
  • 2. Standard Features of OEMs in North America
  • 3. Comparative Analysis of ADAS Options and Standard Features
  • 4. OEM Comparative Analysis-Automated Driving Cost and Packaging
  • 5. Key Features Comparative Analysis-HMI, Connectivity, and Convenience
  • 6. Key Features Comparative Analysis-Safety and Performance
  • 7. Penetration Analysis of Features in OEMs
  • 8. Future Vehicle Features
  • 9. Key Connectivity, Telematics, and Infotainment Trends

8. BRAND VALUES AND TECHNOLOGY STRATEGY OF OEMS

Brand Values and Technology Strategy of OEMs

  • 1. Brand Differentiation of OEMs in the Future
  • 2. Intersection of Brand Values and Technology Strategy-Premium OEMs
  • 3. Intersection of Brand Values and Technology Strategy-Volume OEMs

9. IMPACT OF CUSTOMER PREFERENCE FOR FEATURES STRATEGY

Impact of Customer Preference for Features Strategy

  • 1. Future Customer Segmentation
  • 2. Target Customer: Buyer Profile and Feature Preferences
  • 3. Target Customer: Buyer Profile and Feature Preferences (continued)

10. CASE STUDIES OF NORTH AMERICAN OEMS

Case Studies of North American OEMs

  • 1. Case Study: Technology Selection and Evaluation Processes-VW
  • 2. Case Study: Technology Selection and Evaluation Processes-VW (continued)
  • 3. Case Study: Optional/Standard Strategy-VW
  • 4. Case Study: Telematics and Connectivity Features-BMW
  • 5. Case Study: Mercedes Benz CLA
  • 6. Case Study: Product Line Technologies-Mercedes-Benz

11. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook

  • 1. Key Conclusions and Recommendations
  • 2. The Last Word-3 Big Predictions
  • 3. Legal Disclaimer

12. APPENDIX

Appendix

  • 1. Table of Acronyms Used
  • 2. Table of Acronyms Used (continued)
  • 3. Learn More-Next Steps
  • 4. Relevant Research
  • 5. Methodology
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