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市場調查報告書

零售產業IT的今後 ─美國和歐洲:終端用戶的展望

The Future of IT in the Retail Industry - United States and Europe: An End User Perspective

出版商 Frost & Sullivan 商品編碼 307740
出版日期 內容資訊 英文 69 Pages
商品交期: 最快1-2個工作天內
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零售產業IT的今後 ─美國和歐洲:終端用戶的展望 The Future of IT in the Retail Industry - United States and Europe: An End User Perspective
出版日期: 2014年07月09日 內容資訊: 英文 69 Pages
簡介

整體來說,大部分IT部門今後3年間都將成長,對IT企業而言是投資在宣傳及銷售的好機會。但零售業和其他主要產業相比IT預算遙遙低於其他產業這點必須留意。在這樣情況下,零售業者當然也可能為支出明確列出優先順序,為了獲得並確保客戶而投資IT。零售業界雖然一直在學習行動技術,但仍缺乏對整合通訊的優勢的相關認識。

本報告提供零售部門的IT現在及今後的決策行動分析。

第1章 調查的目的與調查手法

  • 調查的目的
  • 調查手法

第2章 摘要整理

第3章 零售產業上對一般商業應用市場機會的態度

  • 對一般商業應用市場機會的整體態度-零售產業

第4章 零售產業對IT投資的影響因素

  • IT投資因素的重要性-零售產業
  • 為達成產業目的活用IT的效果-零售產業

第5章 零售產業的現在及今後IT技術的利用

  • IT技術的成長機會-零售產業
  • IT技術的現在和未來的利用-零售產業

第6章 零售產業IT技術的影響因素的衝擊

  • 整體效果高行動應用程式 -零售產業
  • 技術說明:知覺地圖的理解
  • 予知覺地圖:帶給T技術及影響的性質-零售產業

第7章 零售產業上透過與供應商的關係的機會

  • 透過供應商關係的機會-零售產業
  • 通訊基礎設施的現在和未來的利用-零售產業

第8章 零售產業的IT技術和雲端運算

  • 雲端轉移完畢的企業通訊解決方案目前比例-零售產業
  • 雲端轉移完畢的IT技術-零售產業
  • 預定轉移到IT技術的雲端-零售產業

第9章 零售產業的社群媒體策略

  • 社群媒體策略實施上外部及內部的社群媒體策略-零售產業
  • 客戶支援社群媒體策略的實施-零售產業
  • 員工配合的社群媒體策略的實施-零售產業

第10章 零售產業行動應用程式的引進

  • 行動應用程式的引進-零售產業
  • 追加的行動應用程式引進上,4G網路的影響-零售產業
  • 最佳行動軟體應用程式的設計-零售產業
  • 行動解決方案的現在及期望的策略性合作夥伴-零售產業

第11章 零售產業的網路安全

  • 網路安全技術的實施-零售產業
  • 管理·安全·服務供應商的外包 -零售產業
  • 具有潛在威脅的技術-零售產業

第12章 零售產業的行動終端

  • 企業發行的終端-零售產業
  • 企業支援行動OS -零售產業
  • 允許連結到企業網路的個人終端(BYOD)-零售產業
  • BYOD政策與實施-零售產業

第13章 零售產業上可用的IT技術的IT預算

  • IT預算的整體情況

第14章 IT對人力資源的影響

  • 透過產業分配的勞工類型
  • 態度簡介:支援新商務所增加的必要成本

第15章 簡介

  • 企業及調查受訪者的地理有效半徑 -零售產業
  • 居住國和IT年數-零售產業
  • IT的決策上之作用和頭銜 -零售產業
  • 法律上的免責聲明

第16章 附屬資料

第17章 關於Frost&Sullivan

目錄
Product Code: ND1F-01-00-00-00

An End User Perspective

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) within the retail sector. Overall, almost all of the IT sector is expecting growth over the next 3 years, which makes it a good time for IT companies to invest in marketing and sales. However, it is important to keep in mind that IT budgets are far lower in the retail industry than in other major verticals. As such, retailers have clear spending priorities: not surprisingly, they want to invest in IT in order to attract and retain customers. The retail industry is further along the learning curve with regard to mobile technologies, but lacks an understanding of the benefits of unified communications.

Table of Contents

1. RESEARCH OBJECTIVES AND METHODOLOGY

Research Objectives and Methodology

  • 1. Research Objectives
  • 2. Methodology

2. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. Executive Summary

3. ATTITUDES TOWARD GENERAL BUSINESS APPLICATIONS OPPORTUNITIES IN THE RETAIL INDUSTRY

Attitudes toward General Business Applications Opportunities in the Retail Industry

  • 1. Overall Attitudes toward General Business Applications Opportunities: Retail Industry

4. INFLUENTIAL FACTORS ON IT INVESTMENTS IN RETAIL INDUSTRY

Influential Factors on IT Investments in Retail Industry

  • 1. Importance of Factors on IT Investments: Retail Industry
  • 2. Effectiveness at Utilizing IT to Achieve Business Objectives: Retail Industry

5. CURRENT AND FUTURE USE OF IT IN RETAIL INDUSTRY

Current and Future Use of IT in Retail Industry

  • 1. Growth Opportunities for IT Technologies: Retail Industry
  • 2. IT industry Technologies, Current and Future Usage: Retail Industry

6. IMPACT OF INFLUENTIAL FACTORS ON IT IN THE RETAIL INDUSTRY

Impact of Influential Factors on IT in the Retail Industry

  • 1. Overall Highly Effective IT Apps: Retail Industry
  • 2. Technical Note: Understanding Perceptual Maps
  • 3. Perceptual Map: IT Technologies and Influential Attributes: Retail Industry
  • 4. Perceptual Map: IT Technologies and Influential Attributes: Retail Industry (continued)

7. OPPORTUNITIES WITH VENDOR RELATIONSHIPS IN RETAIL INDUSTRY

Opportunities with Vendor Relationships in Retail Industry

  • 1. Opportunities with Vendor Relationships: Retail Industry
  • 2. Communications Infrastructure, Current and Future Usage: Retail Industry

8. IT AND CLOUD COMPUTING IN THE RETAIL INDUSTRY

IT and Cloud Computing in the Retail Industry

  • 1. Current Percent of Enterprise Communications Solutions Already Moved to the Cloud: Retail Industry
  • 2. IT Technologies Already Moved to the Cloud: Retail Industry
  • 3. Plans to Move IT Technologies to the Cloud: Retail Industry

9. SOCIAL MEDIA STRATEGIES IN RETAIL INDUSTRY

Social Media Strategies in Retail Industry

  • 1. External and Internal Social Media Strategies for Social Media Policy Implementation: Retail Industry
  • 2. Implementation of Customer-Facing Social Media Strategies: Retail Industry
  • 3. Implementation of Employee Collaboration Social Media Strategies: Retail Industry

10. DEPLOYMENT OF MOBILE APPS IN THE RETAIL INDUSTRY

Deployment of Mobile Apps in the Retail Industry

  • 1. Deployment of Mobile Apps: Retail Industry
  • 2. Impact of 4G Network on Deployment of Additional Mobile Apps: Retail Industry
  • 3. Best Mobile Software Application Designs: Retail Industry
  • 4. Current and Preferred Strategic Partners for Mobile Solutions: Retail Industry

11. NETWORK SECURITY IN RETAIL INDUSTRY

Network Security in Retail Industry

  • 1. Implementation of Network Security Technologies: Retail Industry
  • 2. Outsourcing to Managed Security Service Providers: Retail Industry
  • 3. Potentially Threatening Technologies: Retail Industry

12. MOBILE DEVICES IN RETAIL INDUSTRY

Mobile Devices in Retail Industry

  • 1. Company Issued Devices: Retail Industry
  • 2. Company Supported Mobile Operating Systems: Retail Industry
  • 3. Personal Devices Allowed to Connect to Company Network (Bring Your Own Device): Retail Industry
  • 4. BYOD Policy and Enforcement: Retail Industry

13. AVAILABLE IT BUDGETS FOR IT TECHNOLOGIES IN THE RETAIL INDUSTRY

Available IT Budgets for IT Technologies in the Retail Industry

  • 1. The Big Picture of IT Budgets

14. IMPACT OF THE WORKFORCE ON IT

Impact of the Workforce on IT

  • 1. Distribution of Worker Types by Industry
  • 2. Attitude Profile: Supporting New Business Needs is Driving Up Costs

15. PROFILE

Profile

  • 1. Companies' and Respondents' Geographic Reach: Retail Industry
  • 2. Country of Residence and Years in IT: Retail Industry
  • 3. IT Decision Making Role and Job Title : Retail Industry
  • 4. Legal Disclaimer

16. APPENDIX

Appendix

  • 1. Potential Growth Rate Details of IT Technologies: Retail Industry
  • 2. Potential Growth Rate Details of Opportunities with Vendor Relationships: Retail Industry

17. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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