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市場調查報告書

北美的汽車資訊娛樂市場上汽車廣告的影響分析

Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

出版商 Frost & Sullivan 商品編碼 307679
出版日期 內容資訊 英文 57 Pages
商品交期: 最快1-2個工作天內
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北美的汽車資訊娛樂市場上汽車廣告的影響分析 Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market
出版日期: 2014年07月03日 內容資訊: 英文 57 Pages
簡介

在美國多數的連網型汽車出現。使用終端設備的行動廣告播送的成功,主要是由於社群媒體。全球5,000億美元規模的廣告產業進入汽車市場。

本報告提供北美的汽車資訊娛樂市場上汽車廣告相關研究、數位、行動廣告產業概要、汽車的行動廣告,及未來展望等分析,為您概述為以下內容。

第1章 摘要整理

第2章 調查範圍、目的、背景、調查手法

  • 調查範圍
  • 調查目的、對象
  • 本報告回答的主要的問題
  • 調查背景
  • 調查手法

第3章 數位、行動廣告:產業概要

  • 數位廣告:無所不在的廣告
  • 數位廣告:廣告媒體的收益實際成果
  • 行動廣告-行銷樂觀主義
  • Facebook的案例研究
  • 行動電話與其所有者
  • 迫近的變化
  • 智慧型手機的利用
  • 結論

第4章 汽車的行動廣告

  • 北美的汽車應用程式商店再生
  • 應用開發:從電話到汽車
  • 車載資通系統服務的經營模式比較
  • OnStar 車載資通系統案例研究
  • 車載資通系統收益分析
  • 網際網路無線:簡介
  • 網際網路無線、聯盟
  • 汽車廣告、應用開發
  • Pandra的案例研究
  • 配備Placecast 的Aha by Harman
  • Placecast:定位性廣告的力量
  • 競爭

第5章 結論、未來展望

  • 捉住司機的心
  • 定位性廣告:未來的方向性
  • 汽車廣告與其未來
  • 汽車的連接性:廣告能配合嗎?
  • 總論:3大預測
  • 免責聲明

第6章 附錄

目錄
Product Code: NE19-01-00-00-00

The $500 Billion Global Ad Industry is Entering Vehicles

This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market. There is an influx of connected vehicles in the United States. The success of mobile advertisements delivered through handheld devices is due, in large part, to social media. The transition to the next largest audience (automotive) is promising. This research study outlines the timeframe of implementation of ads in vehicles. Beginning in 2014, select streaming services have already begun rolling out advertising inside cars and trucks. Given all the elements that factor into connected cars, companies must make calculated decisions based on concerns about driver distraction.

Key Questions this Study Will Answer

  • How do in-vehicle ads fit into the automotive industry?
  • What are the various business models of current streaming services offering ads?
  • Can revenue be expected from in-vehicle ads where all the apps for free to download?
  • Who stands to gain and lose from in-vehicle advertising?
  • Will in-vehicle advertising be successful - why or why not?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Key Findings and Predictions
  • 2. Digital Advertising: An Introduction with Industry Trends
  • 3. Digital Advertising by the Numbers
  • 4. Who is Leading in Mobile Advertising?
  • 5. Mobile Advertising: the Ecosystem and Structure
  • 6. Connected Infotainment Comparative Analysis in North America
  • 7. Telematic and Infotainment Customer Feedback
  • 8. Internet Radio Penetration
  • 9. Internet Radio: Advertising Challenges and Future Trends
  • 10. Connected Vehicles-A Global Perspective
  • 11. Conclusions and Predictions

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions this Study Will Answer
  • 4. Research Background
  • 5. Research Methodology

3. DIGITAL AND MOBILE ADVERTISING: AN INDUSTRY OVERVIEW

  • 1. Digital Advertising: Ads are Everywhere
  • 2. Digital Advertising: Ad Medium Revenue Performance
  • 3. Mobile Advertising-Marketing Optimism
  • 4. Facebook Case Study
  • 5. Mobile Phones and their Owners
  • 6. Change is Imminent
  • 7. Smartphone Usage
  • 8. Conclusions

4. MOBILE ADVERTISING IN THE VEHICLE

  • 1. North American Automotive App Store Recap
  • 2. App Development-From Phone to Vehicle
  • 3. Telematic Services Business Model Comparison
  • 4. OnStar Telematic Case Study
  • 5. Telematic Revenue Analysis
  • 6. Internet Radio-An Introduction
  • 7. Internet Radio and Partnerships
  • 8. In-vehicle Advertising and App Development
  • 9. Pandora Case Study
  • 10. Pandora Case Study (continued)
  • 11. Pandora Case Study (continued)
  • 12. Pandora Case Study (continued)
  • 13. Aha by Harman Featuring Placecast
  • 14. Placecast-The Power of Location-based Advertising
  • 15. Competition

5. CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Captivating the Driver
  • 2. Location-based Advertising-The Way of the Future
  • 3. In-vehicle Ads and their Future on the Road
  • 4. Connectivity in the Car-Do Ads Fit In?
  • 5. The Last Word-3 Big Predictions
  • 6. Legal Disclaimer

6. APPENDIX

  • 1. Learn More-Next Steps
  • 2. Abbreviations and Acronyms Used
  • 3. Methodology
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