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市場調查報告書

全球高級車市場的未來

Future of the Global Luxury Vehicle Market

出版商 Frost & Sullivan 商品編碼 306877
出版日期 內容資訊 英文 180 Pages
商品交期: 最快1-2個工作天內
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全球高級車市場的未來 Future of the Global Luxury Vehicle Market
出版日期: 2014年06月20日 內容資訊: 英文 180 Pages
簡介

高級車製造商必須適應都市化與人口構成變化、社會喜好變化、新技術與電動車進化動向。

本報告針對多變的顧客需求而發展的新市場分類進行分析、提供汽車產業主要趨勢以及對高級車市場影響的分析。包括技術動向與重要新型車販售預測、各公司品牌形成與最新流通管道策略。

第1章 摘要整理

第2章 調查範圍、目的、背景、調查方法

  • 調查範圍
  • 調查目的
  • 本報告焦點
  • 調查背景
  • 調查方法
  • 全球主要製造商 - 奢華品牌產品線

第3章 定義與分類

  • 汽車分類定義

第4章 促進高級車市場成長主要趨勢: 動向分析 - 現在至2020年

  • Frost & Sullivan追蹤的主要趨勢與重要主要趨勢定義
  • 影響高級車市場的主要趨勢
  • 都市化
  • 富裕層增加 - 富裕層人口30大都市
  • 健康、舒適、滿足
  • 智慧交通
  • 連結、高級車 - 全面與網路連結的生活延長
  • 廣大數據氾濫

第5章 高級車市場品牌定位 - 至2020年過程

  • 製造商未來如何區別自家品牌
  • 未來品牌差別化
  • 高級車品牌價值比較分析
  • 未來高級車顧客特徵
  • 製造商品牌價值特色分析
  • 未來高級車定義
  • 三大高級車製造商品牌定位

第6章 高級車全球市場 - 市場預測與市場分類分析: 市場競爭分析

  • 高級車市場最新競爭構造
  • 市場分類
  • 未來高級車製造商種類
  • 高級車市場價格與市場分類分析
  • 比較分析 - 車長與平均希望零售價格
  • 高性能車種

第7章 高級車全球市場 - 市場預測與市場分類分析: 地域市場與市場分類分析

  • 高級車全球市場: 2013年
  • 高級車市場主要製造商策略
  • 製造商分類高級車販售: 2013∼2020年
  • 地域市場分類高級車販售: 2013年
  • 主要地區市場
  • 車種分類高級車市場
  • 中國高級車市場
  • 歐洲高級車市場
  • 歐洲主要國家分類高級車販售 - G5 vs. E5
  • 高級車車身風格進化
  • 主要模式發售: 2012∼2013年
  • 主要模式發售: 2014∼2020年

第8章 未來高級車購買層分析 - 主要顧客分類

  • 未來高級車顧客
  • 全球的嬰兒潮
  • 高級車製造商目標層 - 美國市場
  • 歐洲以至2020年嬰兒潮與2000年代的成人層為主
  • 嬰兒潮支撐著汽車; 2000年代成人層為下一個目標
  • 女性地位提升
  • 女性與汽車產業
  • 女性的需求

第9章 未來高級車購買層分析 - 目標顧客分類檔案

  • 目標顧客 - 追求地位的人
  • 目標顧客 - 近郊成功者層
  • 目標顧客 - 奢華層
  • 目標顧客 - 富裕者層

第10章 未來高級車購買層分析 - 歐洲高級車市場分析

  • 顧客調查分析
  • 高級車品牌比較
  • 下次購買時的重要購買基準 - 落差分析
  • 高級車顧客動向分析主要結論

第11章 影響高級車市場的主要技術動向 - 驅動類

  • 影響高級車市場的驅動機構與電動車相關主要動向
  • 變速策略
  • 品牌定位策略
  • 德國製造商發售高級電動車- 2014年
  • 高級電動車比較
  • 主要製造商PHEV車與eREV車發售計畫 - 歐洲與北美
  • 主要製造商純電動車發售計畫 - 歐洲與北美
  • 租借模式範例分析

第12章 影響高級車市場的主要技術動向 - 連結

  • 高級車製造商車輛連結機能檔案
  • 高級車製造商通訊技術策略
  • 高級車製造商連結車、商業模式
  • 大量資料對高級車製造商有幫助
  • 智慧手機在奢華、娛樂市場的角色
  • BMW範例分析
  • Audi Connect範例分析
  • Mercedes Benz應用與數位駕駛風格、應用程式

第13章 影響高級車市場的主要技術動向 - 自動駕駛

  • 歐洲自動駕駛汽車預測
  • 製造商比較分析 - 自動駕駛機能展開策略
  • 製造商比較分析 - 自動駕駛適用策略
  • 範例分析 - Cadillac超級車隊
  • 製造商比較分析 - 自動駕駛機能成本與商品化
  • 自動駕駛是未來高級車製造商競爭的重要關鍵

第14章 影響高級車市場的特色 - 未來車特色

  • 高級車製造商 - 技術評價流程
  • 重視差異

第15章 行動與變化對高級車市場的影響

  • 從車子的擁有轉變為車子的使用
  • 行動整合中的3項新興商業模式
  • 行動整合範例分析 - 德國Qixxit
  • 案例卡 - 行動、服務
  • 範例分析 - BMW行動、服務生態系統
  • 範例分析 - Daimler Mobility Services mbh
  • 汽車製造商-Daimler因行動服務預計2014年收益可達1億歐元、2020年可達10億歐元
  • 高級車製造商ソ地域的行動商品與服務
  • 全球汽車佔有率預測: 2020年
  • 企業汽車佔有率
  • 汽車製造商 - 高級車製造商停車場服務成為行動服務的一環
  • 中國新車比例
  • 風險投資
  • 最新行動商業模式改變了高級車製造商

第16章 高級車販售的未來

  • 未來汽車販售主要趨勢
  • 2020年高級車店面重要要素
  • 高級車製造商數位化零售販售形式
  • 未來高級車展示間
  • 範例分析 - Audi City數位車輛展示間
  • 大都市圈未來販售管道、網路

第17章 結論與未來預測

  • 主要結論與未來預測
  • 結論 - 三大預測

第18章 附錄

目錄
Product Code: M975-01-00-00-00

Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020

The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing customer needs, and discusses automotive Mega Trends and their impact on this market. In addition, it highlights the key technology trends and important launches expected and also analyzes branding and new market channel strategies adopted by luxury OEMs.

Key Questions This Study Will Answer

  • How will a luxury vehicle be defined in the future?
  • What is the business environment and dynamic of the global luxury vehicle market? Who are the new participants in this space, and how are traditional luxury brands evolving?
  • Who is the target demographic, and what are the target markets for automotive luxury OEMs? How are OEMs adapting to changing customer tastes and preferences?
  • What are the market penetration strategies of key automotive luxury OEMs? How will the advent of digitalization affect this space?
  • What are the technology strategies of key luxury OEMs? What impact will technology trends like connectivity and autonomous driving have on market participants?
  • What is the digital retail strategy of the luxury OEMs, and how does it differ from that of mass-market OEMs?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Executive Summary-Key Findings
  • 2. Key Mega Trends that will Impact the Luxury Vehicle Market
  • 3. Luxury OEM Types of the Future
  • 4. How Luxury Cars will be Defined in the Future
  • 5. How OEMs will Differentiate their Brand in the Future
  • 6. Branding Comparative Analysis of the Luxury Brand Values
  • 7. Attractive Attributes for the Future Luxury Customers
  • 8. Future Luxury Customers
  • 9. The Smart Future Retail Network
  • 10. Key Components of the 2020 Luxury Automotive Store
  • 11. Future Omni Channel Retail Stores To Be More Experience-based Than Transactional
  • 12. Increasing Investment in Data Mining and Data Analytics
  • 13. Luxury Vehicles-Future Differentiating Technologies
  • 14. Connected Car Feature Portfolio of Luxury OEMs
  • 15. OEM Comparative Analysis-Automated Driving Rollout Strategy

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • 1. Research Scope
  • 2. Research Aims and Objectives
  • 3. Key Questions This Study Will Answer
  • 4. Research Background
  • 5. Research Methodology
  • 6. Key Global OEMs-Luxury Brand Portfolio

3. DEFINITIONS AND SEGMENTATION

  • 1. Vehicle Segment Definitions

4. MEGA TRENDS DRIVING THE LUXURY VEHICLE MARKET: TRENDS ANALYSIS-CURRENT TO 2020

  • 1. Definition of Mega Trends and Top Mega Trends that Frost & Sullivan Tracks
  • 2. Key Mega Trends That Will Impact the Luxury Vehicle Market
  • 3. Urbanization
  • 4. Growth of the HNWI-Top 30 Cities by HNWI Population
  • 5. Health, Wellness, and Well-being
  • 6. Smart Mobility
  • 7. Connected Luxury Car-An Extension of Connected Living
  • 8. Big Data Deluge

5. BRAND POSITIONING WITHIN LUXURY MARKET-THE ROAD FORWARD TO 2020

  • 1. How OEMs Will Differentiate Their Brand in the Future
  • 2. Future Brand Differentiation
  • 3. Future Brand Differentiation (continued)
  • 4. Branding Comparative Analysis of the Luxury Brand Values
  • 5. Attractive Attributes for the Future Luxury Customers
  • 6. Analysis of Attributes to Derive the OEM Brand Values
  • 7. How Luxury Cars Will be Defined in the Future
  • 8. Top 3 Luxury Automakers Brand Positioning

6. GLOBAL LUXURY MARKET-MARKET FORECASTS AND SEGMENT ANALYSIS: COMPETITIVE ANALYSIS

  • 1. Evolution of a New Competitive Structure in the Luxury Vehicle Market
  • 2. Premium Industry Market Segmentation
  • 3. Luxury OEM Types of the Future
  • 4. Price vs. Segment Analysis in the Luxury Vehicle Market
  • 5. Comparative Analysis-Vehicle Length vs. Average MSRP ($)
  • 6. High-performance Variants:

7. GLOBAL LUXURY MARKET-MARKET FORECASTS AND SEGMENT ANALYSIS: GEOGRAPHIC AND SEGMENT ANALYSIS

  • 1. Global Luxury Vehicle Market 2013
  • 2. Key OEMs Strategies for the Luxury Car Market
  • 3. Global Luxury Vehicle Sales by OEM: 2013 to 2020-A Snapshot
  • 4. Top 5 Markets by Sales in 2013
  • 5. Global Luxury Vehicle Sales by Region in 2013-A Snapshot
  • 6. Key Regional Market-BRIC vs. G5 and United States
  • 7. Key Regional Markets-Developed vs. Emerging Economies
  • 8. Key Regional Markets-Developed vs. Emerging Economies
  • 9. Luxury Vehicle Market by Product Segment
  • 10. Small and Midsize Segments
  • 11. Luxury SUV-crossover Segment
  • 12. Luxury Vehicle Market in China
  • 13. Luxury Vehicle Market in Europe
  • 14. European Luxury Vehicle Sales by Key Countries-G5 vs. E5
  • 15. Luxury Vehicle Market in Europe
  • 16. Evolution of Body Styles in the Luxury Vehicle Market
  • 17. Key Model Launches 2012-2013
  • 18. Key Model Launches 2014-2020

8. DEMOGRAPHIC ANALYSIS OF THE FUTURE LUXURY CUSTOMER: KEY CUSTOMER SEGMENTS

  • 1. Future Luxury Customers
  • 2. The Global Baby Boom
  • 3. Target Demographic for Luxury OEMs-US Market
  • 4. Baby Boomers and Millennials To Continue Dominating the European Population Till 2020
  • 5. Baby Boomers Keep Auto Sales Booming; Millennials-the Next Target
  • 6. Female Empowerment
  • 7. Women and the Car Industry
  • 8. What Women (Do Not) Want

9. DEMOGRAPHIC ANALYSIS OF THE FUTURE LUXURY CUSTOMER: TARGET SUB-SEGMENT CUSTOMER PROFILES

  • 1. Target Customer-Status Seeker
  • 2. Target Customer-Suburban Achievers
  • 3. Target Customer-Practical Luxury
  • 4. Target Customer-High Net Worth Individuals

10. DEMOGRAPHIC ANALYSIS OF THE FUTURE LUXURY CUSTOMER: EUROPEAN LUXURY CAR MARKET TREND ANALYSIS(CUSTOMER RESEARCH RESULTS)

  • 1. Customer Research Analysis Introduction
  • 2. Gender Comparison
  • 3. Age Comparison
  • 4. Comparison of 18- to 35-year-olds
  • 5. Luxury Car Brands Comparison
  • 6. Audi and Mercedes Trend Comparison
  • 7. Luxury Car Brands Comparison by Gender
  • 8. Key Criteria for the Next Purchase-Female
  • 9. Key Criteria for the Next Purchase-Gap Analysis
  • 10. Generation Y General Attitudes
  • 11. Generation Y Attitudes Toward Personalization
  • 12. Key Conclusions From the Luxury Customer Trend Analysis

11. KEY TECHNOLOGY TRENDS IMPACTING THE LUXURY VEHICLE MARKET: POWERTRAIN

  • 1. Key Powertrain and Electric Vehicle Trends Affecting the Luxury Vehicle Market
  • 2. Transmission Strategy
  • 3. Brand Positioning and Strategy
  • 4. Premium Electric Vehicle Launches by German OEMs-2014
  • 5. Comparison of Premium Electric Vehicles
  • 6. PHEV and eREV Model Launch Roadmap of Key OEMs-Europe and NA
  • 7. BEV Model Launch Roadmap of Key OEMs-Europe and North America
  • 8. Case Study of the Leasing Model-Cadillac ELR's Lease Plan (Limited to Current GM Owners and Lessees)
  • 9. Case Study of the Leasing Model-The Tesla Model S Financing Plan With Guaranteed Resale Value

12. KEY TECHNOLOGY TRENDS IMPACTING THE LUXURY VEHICLE MARKET: CONNECTIVITY

  • 1. Connected Car Feature Portfolio of Luxury OEMs
  • 2. Luxury OEMs Communication Strategy
  • 3. Luxury OEMs' Connected Car Business Models
  • 4. How Big Data can Help Luxury OEMs
  • 5. Role of Smartphone in Luxury Infotainment Market
  • 6. BMW Case Study
  • 7. BMW Case Study
  • 8. BMW Case onnected App and BMW Link
  • 9. Audi Connect Case Study
  • 10. Mercedes Benz App Shop and Digital Drivestyle App

13. KEY TECHNOLOGY TRENDS IMPACTING THE LUXURY VEHICLE MARKET: AUTONOMOUS DRIVING

  • 1. Automated Vehicles Forecast for Europe
  • 2. OEM Comparative Analysis-Automated Driving Rollout Strategy
  • 3. OEM Comparative Analysis-Automated Driving Application Strategy
  • 4. Case Study-Cadillac Super Cruise
  • 5. OEM Comparative Analysis-Automated Driving Cost and Packaging
  • 6. OEM Comparative Analysis-Automated Driving Cost and Packaging
  • 7. Autonomous Driving to be Another Key Parameter on Which Luxury OEMs Compete in the Future

14. KEY ATTRIBUTES IMPACTING THE LUXURY VEHICLE MARKET: FUTURE VEHICLE ATTRIBUTES

  • 1. Luxury OEMs-Technology Evaluation Process
  • 2. Technology Evaluation Process
  • 3. Luxury OEMs Choosing Key Brand Attributes to Identify and Differentiate them from their Competitors in the Consumer's Mind
  • 4. Emphasis on Differentiation

15. CHANGING FACE OF MOBILITY AND ITS IMPACT ON THE LUXURY AUTOMOTIVE MARKET

  • 1. Paradigm Shift from Vehicle Ownership to Vehicle Usage
  • 2. Presence of 3 Emerging Business Models Within Mobility Integration
  • 3. Mobility Integration Case Study-Qixxit, Germany
  • 4. Case Card aMobility Service Offerings
  • 5. Case Study-Mobility Service Ecosystem of BMW
  • 6. Case Study-Daimler Mobility Services mbh
  • 7. OEM Car Sharing-Daimler Expected to Generate €100 Million from Mobility Services in 2014 and Aims for €1 Billion by 2020
  • 8. Daimler Mobility Contribution to Overall Revenue by 2025
  • 9. Luxury OEMs Regional Mobility Products and Services
  • 10. Outlook for Global Car Sharing 2020
  • 11. Corporate Car Sharing
  • 12. Automotive OEMs-With Luxury OEMs Leading-to Integrate Parking as Part of Their Mobility Offering
  • 13. New Car License Quota, China
  • 14. Venture Capital
  • 15. New Mobility Business Models Changing the Landscape for Luxury OEMs

16. THE FUTURE OF LUXURY AUTOMOTIVE RETAILING

  • 1. Mega Trends Driving The Future of Retailing
  • 2. Key Components of the 2020 Luxury Automotive Store
  • 3. More Interactive and Seamless Than Siloed
  • 4. Future Omni Channel Retail Stores to be More Experience-based than Transactional
  • 5. Digital Retailing Formats of Luxury OEMs
  • 6. More Consultative Than Directive
  • 7. The Business Card of the Future-Your Unique
  • 8. Increasing Investment in Data Mining and Data Analytics
  • 9. The Luxury Showroom of the Future: Unlimited, Personalized, Digitally Integrated, Socially Connected
  • 10. The Luxury Showroom of the Future (continued)
  • 11. Case Study-Audi City Digital Car Showroom
  • 12. Case Study-Audi City Digital Car Showroom
  • 13. Structure of a Future Channel Network in a Mega City
  • 14. The Smart Distribution Network
  • 15. Off-store Digital Sales Generation: The Online Channel Graduating from Marketing to Sales Tool
  • 16. Key Takeaways on the Future of Luxury Automotive Retailing

17. CONCLUSIONS AND FUTURE OUTLOOK

  • 1. Key Conclusions and Future Outlook
  • 2. The Last Word-3 Big Predictions
  • 3. Legal Disclaimer

18. APPENDIX

  • 1. Abbreviations and Acronyms Used
  • 2. Abbreviations and Acronyms Used (continued)
  • 3. Abbreviations and Acronyms Used (continued)
  • 4. Learn More-Next Steps
  • 5. Related Research
  • 6. Related Research
  • 7. Methodology
  • 8. Key Value Parameters by Top 5 Luxury OEMs
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