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市場調查報告書

OTT(Over-the-Top):消費者通訊服務未來性

Over-the-Top is the Future of Consumer Communication Services

出版商 Frost & Sullivan 商品編碼 306530
出版日期 內容資訊 英文 22 Pages
商品交期: 最快1-2個工作天內
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OTT(Over-the-Top):消費者通訊服務未來性 Over-the-Top is the Future of Consumer Communication Services
出版日期: 2014年06月19日 內容資訊: 英文 22 Pages
簡介

消費者網路服務消費模式急速變化。通訊業者必須把握目前市場動向並活用、更進一步對應OTT市場。

本報告針對世界各國、特別是北美OTT(Over-the-Top)市場最新動向分析、提供現在消費者對OTT的需求與使用狀況、代表企業服務發展狀況、各企業採用對策、今後市場方向性。

目錄

  • 摘要整理
  • 介紹
  • OTT成長魅力
  • 消費者需求
  • 主要OTT企業
    • Google:體驗品牌化
    • Facebook:最大的通訊企業
    • Amazon:實現OTT基本設施
  • OTT市場機會與未滿足需求
  • 結論

圖表一覽

  • OTT服務市場發展狀況(主要企業)
  • 世界OTT動畫市場預測
  • OTT服務使用形態
  • 單日動畫媒體消費量(北美)
  • 網路利用時間(北美)
  • 雲端服務認知度(北美)
  • 雲端服務使用狀況(北美)
  • 線上遊戲使用狀況(北美)
  • Google服務
  • Facebook成長
  • Amazon
  • 顧客與供應商/合夥支援聯結的商業支援系統
  • 數據通訊速度體感品質(QoE: Quality of Experience)影響(北美)
  • Wi-Fi熱點現有狀況
  • 家庭網路現有狀況
  • 消費者對家庭網路支援的希望(北美)
目錄
Product Code: D544-00-15-00-00

This year's report focuses on the changing dynamics of the OTT market. What is resonating? What do consumers like and, more importantly, want from OTT service providers? What is required to achieve a fully competitive OTT service package, and who are the players closest to achieving it? While the news is not necessarily bleak for network operators, a revolution in consumer consumption patterns is occurring at hyper-velocity. Operators are well positioned to take advantage of this dynamic, but only if they accelerate their OTT efforts. This report will be of interest to both the network operators and their new OTT competitors.

Table of Contents

Executive Summary

Introduction

The Growing Allure of OTT

What do Consumers Want?

Major OTT Players

  • Google: Branding an Experience
  • Facebook: The Largest Telecommunications Company on Earth
  • Amazon: Infrastructure Enabling OTT

OTT Market Opportunities and Unmet Needs

The Last Word

List of Figures

  • Figure 1: Branching Out OTT Service Market (Representative Players)
  • Figure 2: Global OTT Video Market (2013-2019)
  • Figure 3: Use of OTT Services
  • Figure 4: Video Media Consumption Daily (North America 2014)
  • Figure 5: Time Spent on the Internet (North America 2014)
  • Figure 6: Cloud Service Awareness (North America 2014)
  • Figure 7: Cloud Service Usage (North America 2014)
  • Figure 8: E-gaming Use (North America 2014)
  • Figure 9: Google Services
  • Figure 10: Facebook Growth
  • Figure 11: Amazon
  • Figure 12: Business Support System Orchestration for Customer and Supplier/Partner Support
  • Figure 13: Does Data Connection Speed Impact QoE? (North America 2014)
  • Figure 14: Owning the Hotspots
  • Figure 15: Owning the Home Network
  • Figure 16: Consumer Desire for Home Network Support (North America 2014)
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