Cover Image
市場調查報告書

亞太地區的行動電子商務市場分析

Analysis of the APAC Mobile Commerce Market 2013

出版商 Frost & Sullivan 商品編碼 305719
出版日期 內容資訊 英文 116 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
亞太地區的行動電子商務市場分析 Analysis of the APAC Mobile Commerce Market 2013
出版日期: 2014年06月13日 內容資訊: 英文 116 Pages
簡介

行動付款服務過去10年以上,在亞太地區利用,對沒有銀行帳戶的人也提供服務的菲律賓獲得成功。還有在日本利用於大眾交通工具和各種小額付款。市場潛在力依然龐大,不過進入者面臨著擴大行動電子商務利用獲得大眾市場採納和行動平台的有效使用這樣的課題。

本報告提供亞太地區2013年的行動市場分析等。

第1章 摘要整理

  • 主要調查結果
  • 指標分析
  • CEO的觀點

第2章 市場概要

  • 定義
  • 主要調查結果
  • 行動付款的生態系統
  • 行動付款的價值鏈
  • 行動電子商務市場分類
  • 對象與分類
  • 存取管道
  • 存取管道的基準
  • 行動電子商務的經營模式
  • 行動應用軟體業者中心的經營模式
  • 金融機關中心的經營模式
  • 第三者中心的經營模式
  • 合作中心的經營模式
  • 行動電子商務的主要特徵

第3章 最近的法規與市場趨勢

  • 最近的發展-法規與市場趨勢

第4章 外部的課題:促進要素與抑制因素-行動電子商務整體市場

  • 促進要素與抑制因素
  • 解釋的促進要素

第5章 市場預測與趨勢-行動電子商務整體市場

  • 檢測
  • 交易額預測
  • 交易額預測分析
  • 交易額的各地區比例
  • 交易額的各地區比例分析
  • 需求分析
  • 需求分析的預測

第6章 日本

  • 概要
  • 簡介
  • 主要的開發
  • 行動電子商務模式概要
  • 市場工程指標
  • 交易額預測
  • 交易額預測分析
  • 交易額預測的明細
  • 交易額預測的明細分析
  • 作為電子商務交易額比例的物品、服務的行動購買
  • 作為電子商務交易額比例的物品、服務的行動購買分析
  • 作為手機用戶比例的行動電子商務使用者
  • 作為手機用戶比例的行動電子商務使用者分析
  • 市場佔有率
  • 市場佔有率分析
  • 主要的特徵與行動電子商務進入者
  • 市場展望與評估

第7章 菲律賓

  • 概要
  • 簡介
  • 主要的開發
  • 行動電子商務模式概要
  • 市場工程指標
  • 交易額預測
  • 交易額預測分析
  • 交易額預測的明細
  • 交易額預測的明細分析
  • 作為匯款總額比例的行動匯款額
  • 作為匯款總額比例的行動匯款額分析
  • 國內行動、付款和電子資金轉帳
  • 國內行動、付款和電子資金轉帳分析
  • 作為手機用戶比例的行動電子商務使用者
  • 作為手機用戶比例的行動電子商務使用者分析
  • 市場佔有率
  • 市場佔有率分析
  • 市場競爭環境
  • 主要的特徵與行動電子商務進入者
  • 市場展望與評估

第8章 馬來西亞

  • 概要
  • 簡介
  • 主要的開發
  • 行動電子商務模式概要
  • 市場工程指標
  • 交易額預測
  • 交易額預測分析
  • 交易額預測的明細
  • 交易額預測的明細分析
  • 行動、付款電子商務交易額
  • 行動、付款電子商務交易額分析
  • 作為手機用戶比例的行動電子商務使用者
  • 作為手機用戶比例的行動電子商務使用者分析
  • 市場佔有率
  • 市場佔有率分析
  • 主要的特徵與行動電子商務進入者
  • 市場展望與評估

第9章 總論

  • 預測
  • 建議
  • 法律上的免責聲明

第10章 附屬資料

目錄
Product Code: P7A4-01-00-00-00

Cross-Industry Collaboration Needed to Drive Growth

Mobile payment services have been available in Asia-Pacific for over 10 years. They have been successful in the Philippines, as they offer accessibility to the unbanked segment. They have also been successful in Japan for using public transport and for the micropayment of miscellaneous items. Although the market potential remains enormous, industry participants continue to face challenges in expanding the use case of mobile commerce to reap mass-market adoption and active usage on the mobile platform.

Key Questions This Study Will Answer

  • What is the market potential of mobile commerce in Asia-Pacific?
  • Why should mobile operators participate in mobile commerce?
  • Can a successful mobile commerce business model be replicated in another country?
  • Is the mobile commerce market large enough for new entrants?
  • When is the point of inflection for mobile commerce in Asia-Pacific?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. Executive Summary-Market Engineering Measurements
  • 3. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Overview-Definitions
  • 2. Market Overview-Key Questions This Study Will Answer
  • 3. Market Overview-Mobile Payments Eco-system
  • 4. Market Overview-Mobile Payments Eco-system (continued)
  • 5. Market Overview-Value Chain of Mobile Payment
  • 6. Market Overview-Mobile Commerce Market Segments
  • 7. Market Overview-Scope and Segmentation
  • 8. Market Overview-Access Channels
  • 9. Market Overview-Access Channels (continued)
  • 10. Market Overview-Access Channels (continued)
  • 11. Market Overview-Access Channels (continued)
  • 12. Market Overview-Benchmarking of Access Channels
  • 13. Market Overview-Benchmarking of Access Channels (continued)
  • 14. Market Overview-Mobile Commerce Business Model
  • 15. Market Overview-Mobile-Operator-Centric Business Model
  • 16. Market Overview-Mobile-Operator-Centric Business Model (continued)
  • 17. Market Overview-Financial-Institution-Centric Business Model
  • 18. Market Overview-Financial-Institution-Centric Business Model (continued)
  • 19. Market Overview-Third-Party-Centric Business Model
  • 20. Market Overview-Third-Party-Centric Business Model (continued)
  • 21. Market Overview-Collaboration-Centric Business Model
  • 22. Market Overview-Collaboration-Centric Business Model (continued)
  • 23. Market Overview-Key Features of mCommerce

3. RECENT REGULATIONS AND MARKET TRENDS

Recent Regulations and Market Trends

  • 1. Recent Developments-Regulations and Market Trends
  • 2. Recent Developments-Regulations and Market Trends (continued)
  • 3. Recent Developments-Regulations and Market Trends (continued)
  • 4. Recent Developments-Regulations and Market Trends (continued)

4. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL MOBILE COMMERCE MARKET

External Challenges: Drivers and Restraints-Total Mobile Commerce Market

  • 1. Drivers and Restraints
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Restraints Explained
  • 5. Restraints Explained (continued)

5. FORECAST AND TRENDS-TOTAL MOBILE COMMERCE MARKET

Forecast and Trends-Total Mobile Commerce Market

  • 1. Measurements
  • 2. Total Mobile Commerce Market-Transaction Value Forecast
  • 3. Total Mobile Commerce Market-Transaction Value Forecast Discussion
  • 4. Total Mobile Commerce Market-Percentage Transaction Value by Region
  • 5. Total Mobile Commerce Market-Percentage Transaction Value by Region Discussion
  • 6. Total Mobile Commerce Market-Demand Analysis
  • 7. Total Mobile Commerce Market-Demand Analysis Discussion

6. JAPAN BREAKDOWN

Japan Breakdown

  • 1. Japan Overview
  • 2. Japan Market- Introduction
  • 3. Japan Market-Key Developments
  • 4. Japan Market-Overview of the Mobile Commerce Model
  • 5. Japan Market Engineering Measurements
  • 6. Japan Market-Transaction Value Forecast
  • 7. Japan Market-Transaction Value Forecast Discussion
  • 8. Japan Market-Transaction Value Forecast Breakdown
  • 9. Japan Market-Transaction Value Forecast Breakdown Discussion
  • 10. Japan Market-Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value
  • 11. Japan Market-Mobile Purchase of Goods and Services as a Percentage of eCommerce Transaction Value Discussion
  • 12. Japan Market-Number of Mobile Commerce Users as a Percentage of Mobile Subscribers
  • 13. Japan Market-Number of Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion
  • 14. Japan Market Share
  • 15. Japan Market Share Analysis
  • 16. Japan Market-Competitive Environment
  • 17. Japan Market-Key Characteristics of Mobile Commerce Participants
  • 18. Japan Market-Competitive Landscape and Assessment

7. THE PHILIPPINES BREAKDOWN

The Philippines Breakdown

  • 1. The Philippines Overview
  • 2. The Philippines Market-Introduction
  • 3. The Philippines Market-Key Developments
  • 4. The Philippines Market-Overview of the Mobile Commerce Model
  • 5. The Philippines Market Engineering Measurements
  • 6. The Philippines Market-Transaction Value Forecast
  • 7. The Philippines Market-Transaction Value Forecast Discussion
  • 8. The Philippines Market-Transaction Value Forecast Breakdown
  • 9. The Philippines Market-Transaction Value Forecast Breakdown Discussion
  • 10. The Philippines Market-Remittance Value and Mobile Remittance as a Percentage of Total Remittance
  • 11. The Philippines Market-Remittance Value and Mobile Remittance as a Percentage of Total Remittance
  • 12. The Philippines Market-Domestic Mobile Payment and Electronic Fund Transfer
  • 13. The Philippines Market-Domestic Mobile Payment and Electronic Fund Transfer
  • 14. The Philippines Market-Active Mobile Payment Users as a Percentage of Mobile Subscribers
  • 15. The Philippines Market-Active Mobile Payment Users as a Percentage of Mobile Subscribers Discussion
  • 16. The Philippines Market Share Analysis
  • 17. The Philippines Market Share Analysis
  • 18. The Philippines Market-Competitive Environment
  • 19. The Philippines Market-Key Characteristics of Mobile Commerce Participants
  • 20. The Philippines Market-Competitive Landscape and Assessment
  • 21. The Philippines Market-Competitive Landscape and Assessment (continued)

8. MALAYSIA BREAKDOWN

Malaysia Breakdown

  • 1. Malaysia Overview
  • 2. Malaysia Market-Introduction
  • 3. Malaysia Market-Key Developments
  • 4. Malaysia Market-Overview of the Mobile Commerce Model
  • 5. Malaysia Market Engineering Measurements
  • 6. Malaysia Market-Transaction Value Forecast
  • 7. Malaysia Market-Transaction Value Forecast Discussion
  • 8. Malaysia Market-Transaction Value Forecast Breakdown
  • 9. Malaysia Market-Transaction Value Forecast Breakdown Discussion
  • 10. Malaysia Market-Mobile Payment and eCommerce Transaction Value
  • 11. Malaysia Market-Mobile Payment and eCommerce Transaction Value Discussion
  • 12. Malaysia Market-Mobile Commerce Users as a Percentage of Mobile Subscribers
  • 13. Malaysia Market-Mobile Commerce Users as a Percentage of Mobile Subscribers Discussion
  • 14. Malaysia Market Share
  • 15. Malaysia Market Share Analysis
  • 16. Malaysia Market-Competitive Environment
  • 17. Malaysia Market-Competitive Landscape and Assessment

9. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

10. APPENDIX

Appendix

  • 1. Methodology
  • 2. Abbreviations and Acronyms Used
Back to Top