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市場調查報告書

品牌的支出對行動廣告有作用嗎?以巨量資料證明

Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data

出版商 Frost & Sullivan 商品編碼 305715
出版日期 內容資訊 英文 16 Pages
商品交期: 最快1-2個工作天內
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品牌的支出對行動廣告有作用嗎?以巨量資料證明 Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data
出版日期: 2014年06月12日 內容資訊: 英文 16 Pages
簡介

本報告提供Stratecast的巨量資料及分析市場(行動、零售、位置分析)相關市場分析等,有系統的資訊。

目錄

  • 1. 摘要整理
  • 2. 簡介
  • 3. 品牌致力於行動廣告的理由
  • 4. 行動為急速成長中的廣告類型
  • 5. 行動廣告:形態與機能
  • 6. 行動廣告在成長中,不過有導致銷售額成長嗎?
  • 7. 行動廣告有作用嗎?以巨量資料回答疑問
  • 8. 利用巨量資料,為品牌帶來很大的成果
  • 9. 行動廣告有作用嗎?巨量資料回答疑問
  • 10. Stratecast:彙整
  • 11. 關於Stratecast
  • 12. 關於Frost&Sullivan
目錄
Product Code: 9A37-00-13-00-00

Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecast's analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.

Table of Contents

1. BRANDS ARE SPENDING MORE ON MOBILE ADVERTISING, BUT IS IT WORKING? PROVE IT--WITH BIG DATA

BDA 2-07

  • 1. Executive Summary
  • 2. Introduction
  • 3. Why Brands Are Turning to Mobile Advertising
  • 4. Mobile Is the Fastest-Growing Type of Advertising
  • 5. Mobile Advertising: Form and Function
  • 6. Mobile Advertising is Growing . . . but Are Mobile Ads Driving Sales Growth?
  • 7. Does Mobile Advertising Work? Answering that Question with Big Data
  • 8. Using Big Data to Deliver Big Results for Brands
  • 9. Does Mobile Advertising Work? Big Data Answers the Question
  • 10. Stratecast - The Last Word
  • 11. About Stratecast
  • 12. About Frost & Sullivan
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