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市場調查報告書

南非的企業通訊中無線ASP (WASP)所扮演的角色

The Role of WASPs in Enterprise Communication - South Africa

出版商 Frost & Sullivan 商品編碼 305551
出版日期 內容資訊 英文 89 Pages
商品交期: 最快1-2個工作天內
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南非的企業通訊中無線ASP (WASP)所扮演的角色 The Role of WASPs in Enterprise Communication - South Africa
出版日期: 2014年06月10日 內容資訊: 英文 89 Pages
簡介

本報告提供南非的無線應用服務提供商(WASP)相關資料,著眼各種事業領域的企業中WASP的使用方法,進行策略性分析。新市場趨勢相關驗證,尤其是行動電子商務和客戶參與,還有經營效率化等各種企業營運中的各種WASP服務適用法焦點分析。還有對於WASP服務的大規模供給來源的供應商經營者,持有各種WASP服務的潛在成長性為基礎的策略性建議。

第1章 摘要整理

第2章 市場概況

  • 市場定義
  • 本報告的主要著眼點
  • 調查分析處理範圍
  • 服務供應商處理範圍

第3章 推動市場成長要素及阻礙因素 - WASP全體市場

  • 推動市場成長要素
  • 阻礙市場成長要素

第4章 市場預測及市場趨勢 - WASP全體市場

  • 收益預測
  • 各WASP服務收益預測
  • WASP趨勢
  • 服務還有技術引進趨勢

第5章 企業導向應用程式

  • 企業用的WASP應用
  • 行動廣告
  • 行動付款
  • 行動付款的案例研究 - 歐洲市場
  • 行動電子商務的服務趨勢
  • 客戶參與 - 市場趨勢
  • 客戶參與的層級
  • 營運效率化
  • 加工處理業務主體的產業上WASP應用

第6章 通訊業者間的競爭情形

  • WASP的大型銷售市場 - 價值鏈
  • 行動應用軟體業者的策略
  • MNO支援WASP服務商品
  • 收入分成模式
  • 通訊業者間的競爭環境
  • Vodacom的企業簡介

第7章 WASP間的競爭情形

  • WASP零售市場 - 價值鏈
  • WASP市場概要
  • 法律規章 - POPI (個人信息保護)法
  • WASP市場 - 競爭情形
  • 市場競爭環境 - WASP與聚合器
  • 主要企業簡介

第8章 結論及建議

  • 結論
  • 建議

第9章 附錄

目錄
Product Code: MA5A-01-00-00-00

Will WASPs Survive the Advent of Smartphones and Mobile Apps?

This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. Executive Summary (continued)
  • 3. WASP Market Evolution

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definitions
  • 2. Market Definitions (continued)
  • 3. Market Definitions (continued)
  • 4. Research Scope
  • 5. Service Provider Scope

3. DRIVERS AND RESTRAINTS-TOTAL WASP MARKET

Drivers and Restraints-Total WASP Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Market Restraints
  • 6. Restraints Explained
  • 7. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL WASP MARKET

Forecast and Trends-Total WASP Market

  • 1. WASP Market-Revenue Forecast
  • 2. Revenue Forecast Discussion
  • 3. Revenue Forecast Discussion (continued)
  • 4. Percent Revenue Forecast by Service
  • 5. Revenue Forecast by Service
  • 6. WASP Trends
  • 7. WASP Trends (continued)
  • 8. WASP Trends (continued)
  • 9. WASP Trends (continued)
  • 10. WASP Market-Service and Technology Adoption Trends

5. ENTERPRISE APPLICATIONS

Enterprise Applications

  • 1. Enterprise WASP Applications
  • 2. Mobile Advertising-Overview
  • 3. Mobile Advertising-WASP Applications
  • 4. Mobile Advertising-WASP Applications (continued)
  • 5. Mobile Advertising-WASP Applications (continued)
  • 6. Mobile Payments-Market Trends
  • 7. Mobile Payments-Market Trends (continued)
  • 8. Mobile Payments-Market Trends (continued)
  • 9. Mobile Payments-Market Trends (continued)
  • 10. Mobile Payment Case Study-Europe
  • 11. Mobile Commerce Service Trends
  • 12. Customer Engagement-Market Trends
  • 13. WASP Market-Customer Engagement Levels
  • 14. Operational Efficiency
  • 15. WASP Market-Application in Process-Driven Industries

6. OPERATOR COMPETITIVE LANDSCAPE

Operator Competitive Landscape

  • 1. WASP Wholesale Market-Value Chain
  • 2. WASP Wholesale Market-Overview
  • 3. Mobile Operator Strategies
  • 4. Products Supported by MNOs
  • 5. Revenue Sharing Model
  • 6. Revenue Sharing Model (continued)
  • 7. Revenue Sharing Model (continued)
  • 8. Competitive Environment-Operator
  • 9. Vodacom Profile

7. WASP COMPETITIVE LANDSCAPE

WASP Competitive Landscape

  • 1. WASP Retail Market-Value Chain
  • 2. WASP Market Overview-WASP Oversight
  • 3. WASP Market Overview-WASP Oversight (continued)
  • 4. Regulation-POPI Act
  • 5. Regulatory Timeline
  • 6. WASP Market-Competitive Landscape
  • 7. WASP Market-Competitive Landscape (continued)
  • 8. Competitive Environment-WASP and Aggregator
  • 9. Grapevine Interactive Profile
  • 10. AfriGIS Profile
  • 11. Clickatell Profile

8. CONCLUSIONS AND RECOMMENDATIONS

Conclusions and Recommendations

  • 1. Conclusions
  • 2. Conclusions (continued)
  • 3. Recommendations
  • 4. Legal Disclaimer

9. APPENDIX

Appendix

  • 1. Additional Sources of Information on Wireless Application Services
  • 2. List of WASP Aggregators

10. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy

List of Exhibits

  • WASP Market: Mobile Messaging Services Evolution, South Africa, 2000-2020
  • WASP Market: Basic WASP Ecosystem, South Africa, 2013
  • WASP Market: Key Market Drivers, South Africa, 2014-2018
  • WASP Market: Key Market Restraints, South Africa, 2014-2018
  • Mobile Device Market: Feature Phone vs. Smartphone Installed Base, South Africa, 2010-2013
  • WASP Market: Revenue Forecast, South Africa, 2011-2018
  • WASP Market: Percent Revenue Forecast by Service, South Africa, 2011-2018
  • WASP Market: Revenue Forecast by Service, South Africa, 2011-2018
  • WASP Market: Location-based Services Across Wireless Connectivity Technologies, South Africa, 2013
  • WASP Market: Service and Technology Adoption Trends, South Africa, 2013
  • WASP Market: Mobile Advertising Channels, South Africa, 2013
  • WASP Market: Mobile Marketing Effectiveness, South Africa, 2013
  • WASP Market: Mobile Payment Technologies, South Africa, 2013
  • WASP Market: Cashless Payment Solutions, South Africa, 2013
  • WASP Market: Mobile Commerce Payment Using PayPal vs. Mobile Payment, Global, 2013
  • WASP Market: Mobile Commerce Importance and Trends by Vertical, South Africa, 2013
  • WASP Market: Customer Engagement Levels, South Africa, 2013
  • WASP Market: Processing Operational Efficiency, South Africa, 2013
  • WASP Market: Basic WASP Ecosystem-Wholesale, South Africa, 2013
  • WASP Market: Market Share by Subscriber Base, South Africa, 2013
  • WASP Market: Services Supported by Local Mobile Operators, South Africa, 2013
  • WASP Market: Revenue Sharing Comparison by Region, South Africa, 2013
  • WASP Market: Revenue and Service Flow, South Africa, 2013
  • WASP Market: Operator Competitive Structure, South Africa, 2013
  • WASP Market: Basic WASP Ecosystem-WASPs and Aggregators, South Africa, 2013
  • WASP Market: Overview of WASPA, South Africa, 2013
  • WASP Market: Percent Split of WASPA Members, South Africa, 2013
  • WASP Market: Regulatory Framework Timeline, South Africa, 2013
  • WASP Market: WASP and Aggregator Competitive Structure, South Africa, 2013
  • WASP Market: Wireless Application Services Application Matrix, South Africa 2013
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