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市場調查報告書

社群媒體帶給企業環境的公司內部通訊的影響

The Impact of Social Media on Internal Communications in the Corporate Environment

出版商 Frost & Sullivan 商品編碼 304543
出版日期 內容資訊 英文 71 Pages
商品交期: 最快1-2個工作天內
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社群媒體帶給企業環境的公司內部通訊的影響 The Impact of Social Media on Internal Communications in the Corporate Environment
出版日期: 2014年05月23日 內容資訊: 英文 71 Pages
簡介

本報告提供特別是公司內部通訊相關之商務內容內的社群網路使用趨勢評估、社群媒體利用的促進要素、參與度的普及率、及經營管理工具的利用相關資料、社群媒體的利用要素分析、調查受訪者簡介。

第1章 調查背景、目的、手法

第2章 摘要整理

第3章 社群媒體技術的利用

  • 利用公司內部通訊社群媒體的是誰
  • 社群媒體技術的利用:各單位
  • 社群媒體技術的利用:各產業
  • 社群媒體工具的利用

第4章 社群媒體的區隔:各意見、態度

  • 市場區隔概要
  • 社群媒體工具的利用層級、資源分配、引進層級的變化預測
  • 高度參與的區隔:最強烈相信通訊流通管道的社群媒體優點的人
  • 營運的優點和社群媒體的利用無關連
  • 行銷的關注區隔:法律、經營上的風險
  • 社群媒體的潛在優點:公司內部社群和工作用戶

第5章 社群媒體的利用

  • 利用的主要的社群媒體網站
  • 職場個人性利用的社群媒體網站:各單位
  • 職場個人性利用的社群媒體網站:各產業
  • 企業現在利用的社群媒體網站:各單位
  • 企業現在利用的社群媒體網站:各產業
  • 對商務最適合的消費者取向社群媒體網站
  • 存取社群網路用的行動裝置
  • 存取社群網路用的行動裝置:各單位
  • 存取社群網路用的行動裝置:各產業

第6章 企業的社群網路策略

  • 社群媒體工具的開始:各單位
  • 社群媒體工具的開始:各產業
  • 社群網路的管理
  • 社群網路的管理:各產業

第7章 社群網路的公司內部利用

  • 公司內部社群媒體策略的實行
  • 公司內部社群媒體使用者的統計

第8章 社群媒體在公司各部門的參與

  • 積極參與社群媒體的部門
  • 產業投資的參與

第9章 未來趨勢

  • 社群媒體利用的變化預測:各目的
  • 社群媒體利用的變化預測:各產業
  • 社群媒體專用資源的變化預測:各目的
  • 社群媒體專用資源的變化預測:各產業

第10章 簡介

  • 居住國家:各社群網路目的
  • 居住國家:各單位
  • 居住國家:各產業
  • 產業
  • 工作崗位
  • 企業的員工數
  • 企業所扮演的角色
  • 企業的收益
  • 性別
  • 年齡層
  • 教育水準
  • 人種/民族
  • 含稅工資額
  • 免責聲明

第11章 FROST & SULLIVAN

目錄
Product Code: NDC8-01-00-00-00

Uncovering Use Prevalence and Methods of Organizational Use

The primary aim of this research is to gauge the use trends of social networking within a business context, specifically related to internal communications. The study covers drivers for social media use, prevalence of engagement, and management tool use as well as factors used to determine social media. About 60% of companies use social media for internal communications, either in combination with external use or for internal use only. For internal social networking users, the top benefits of using social media within the organization are the ability to obtain low-cost exposure for the company and to receive customer feedback quickly. The largest proportion has already fully implemented a company policy for social media use.

Table of Contents

1. RESEARCH BACKGROUND, OBJECTIVES, AND METHODOLOGY

Research Background, Objectives, and Methodology

  • 1. Research Background and Objectives
  • 2. Methodology

2. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary

3. SOCIAL MEDIA TECHNOLOGY USED

Social Media Technology Used

  • 1. Those Who Use Social Media for Internal Communications
  • 2. Use of Social Media Technologies by Department
  • 3. Use of Social Media Technologies by Industry
  • 4. Social Media Tools Used

4. SOCIAL MEDIA SEGMENTATION BY BELIEFS AND ATTITUDES

Social Media Segmentation by Beliefs and Attitudes

  • 1. Overview of Market Segmentation
  • 2. Projected Changes in Use Levels and Resource Allocation and Adoption Levels of Social Media Tools
  • 3. The High Involvement Segment-Strongest Believer in the Benefits of Social Media as a Communication Channel
  • 4. Segments Not Associating Operational Benefits with Social Media Use
  • 5. The Marketing Focused Segment-Least Concerned about the Legal and Operational Risks of Social Media
  • 6. Top Potential Benefits of Social Media by Internal Social Networking Users

5. SOCIAL MEDIA USE

Social Media Use

  • 1. Top Social Media Sites Used
  • 2. Social Media Sites Used Personally on a Professional Basis by Department
  • 3. Social Media Sites Used Personally on a Professional Basis by Industry
  • 4. Social Media Sites that the Company Currently Uses by Department
  • 5. Social Media Sites that the Company Currently Uses by Industry
  • 6. Overall Best Consumer Social Media Sites for Business
  • 7. Mobile Devices Used to Access Social Networks
  • 8. Mobile Devices Used to Access Social Networks by Department
  • 9. Mobile Devices Used to Access Social Networks by Industry

6. COMPANY SOCIAL NETWORK STRATEGIES

Company Social Network Strategies

  • 1. Initiation of Social Media Tools by Department
  • 2. Initiation of Social Media Tools by Industry
  • 3. Management of Social Networking
  • 4. Management of Social Networking by Industry

7. INTERNAL USE OF SOCIAL NETWORKS

Internal Use of Social Networks

  • 1. Implementation of Internal Social Media Strategies
  • 2. Formal Written Policies on Social Media Use among Internal Social Media Users
  • 3. Use of Measurement Platforms among Internal Social Media Users
  • 4. Motivators for Using Social Media Tools

8. SOCIAL MEDIA INVOLVEMENT OF COMPANY DEPARTMENTS

Social Media Involvement of Company Departments

  • 1. Departments of Greatest Involvement in Social Media
  • 2. Departments of Involvement by Industry

9. FUTURE INTENTIONS

Future Intentions

  • 1. Expected Change in Use of Social Media byPurpose
  • 2. Expected Change in Use of Social Media by Industry
  • 3. Expected Change in Resources Devoted to Social Mediaby Purpose
  • 4. Expected Change in Resources Devoted to Social Mediaby Industry

10. PROFILE

Profile

  • 1. Country of Residence by Social Network Purpose
  • 2. Country of Residence by Department
  • 3. Country of Residence by Industry
  • 4. Industries
  • 5. Departments
  • 6. Company's Number of Employees
  • 7. Roles the Company
  • 8. Company's Revenue in 2012
  • 9. Gender
  • 10. Age Group
  • 11. Education Level
  • 12. Race/Ethnicity
  • 13. Gross Salary in 2012
  • 14. Legal Disclaimer

11. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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