本報告已在2011年07月19日停止出版。
資訊娛樂系統是汽車製造商營造差別化的一項重大要素，也是消費者的一大滿足要素，因此廠商不但需要提供適當的選擇，也必須掌握適當的價格與適當的提供時機。資訊娛樂系統包含數位廣播（地上波或衛星）、CD/DVD 播放器、視訊播放器、視訊遊戲、衛星電視與導航系統等等，這些設備都有標準功能、工廠附加功能、車商附加功能或者藉由售後市場提供。根據調查，未來可能購買汽車的消費者中，70％ 表示資訊娛樂是他們的重要決定因素之一，因此車商必須提供具競爭力且可滿足消費者的資訊娛樂方案，而這也蘊含了絕大的獲利可能性。
專研高科技領域諮詢市調的美國專業公司 Frost & Sullivan(總公司: 德州)，調查分析了美國消費者對汽車資訊娛樂的態度後，出版了一本綜合報告書 "U.S. Consumer Attitudes and Perceptions Towards Automotive Infotainment"。
報告書內容包括美國消費者對車用資訊娛樂系統所期望的功能、價格、型態（標準功能、工廠附加功能、車商附加功能、售後市場）等調查項目。
1. 調查結果
Abstract
Importance of Infotainment Options
70 percent of respondents said that infotainment options would be somewhat or very important in their future vehicle purchase decisions. Thus, no vehicle maker can afford to ignore vehicle buyers preferences in this area -- they must offer competitive infotainment option packages to even enter the consideration set of a substantial proportion of vehicle buyers. Additionally, infotainment packages are profit centers in their own right, in addition to facilitating vehicle sales.
Marketplace Insights
This study offers insights directly from the marketplace. It is a true original contribution to the information available to the industry, rather than just a rehash of information that already is out there. Topics covered include desired features, pricing, and how vehicle buyers prefer to acquire systems -- as standard equipment, factory options, dealer options, or in the aftermarket. This makes the study very valuable both to manufacturers of infotainment systems and to vehicle makers.
Infotainment Offerings -- Getting it Right
Infotainment systems have emerged as key vehicle differentiators and customer satisfiers. It is imperative that automakers get their infotainment offerings right. This means not only offering the right options, but offering them in the right way at the right prices. Among infotainment offerings are digital radio (terrestrial or satellite), CD/DVD players, video players, video games, satellite television, and navigation systems. These can be offered as standard equipment, as factory options, as dealer-installed options, or through aftermarket channels.
Table of Contents
- 1 FINDINGS
- Detailed Study Findings
- 1. U.S. Consumer Attitudes and Perceptions Towards Automotive Infotainment
