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市場調查報告書

全球影音、廣告插入伺服器市場分析

Global Video and Ad Insertion Server Market

出版商 Frost & Sullivan 商品編碼 301245
出版日期 內容資訊 英文 189 Pages
商品交期: 最快1-2個工作天內
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全球影音、廣告插入伺服器市場分析 Global Video and Ad Insertion Server Market
出版日期: 2014年05月05日 內容資訊: 英文 189 Pages
簡介

本報告提供全球影音、廣告插入伺服器市場相關調查、推動成長因素、阻礙要素、各價格、流通、技術、需求及地區的趨勢分析、各市場區隔(電纜、Telco、廣播)、各地區的分析、競爭情形分析,及主要供應商簡介等彙整資料,為您概述為以下內容。

本報告提供以下問題的答案。

  • 市場將以目前比例繼續成長嗎?長期以來產業成熟後,尤其是已發展的市場上成長速度會減低嗎?
  • 電纜、Telco及廣播市場區隔的現有競爭企業為何?現在存在非常多的競爭企業嗎?準備就緒以滿足當前和未來的客戶需求?
  • 今後4-5年會有更進一步的整合嗎?市場持續吸引M&A嗎?
  • 現今的影音、伺服器技術位於哪裡?供應商、新的引進者在市場面臨的主要課題是什麼?推動成長、阻礙因素為何?
  • 討論中主要的技術趨勢為何?費用模式各類別(電纜、Telco及廣播)如何同?
  • 南北美洲、歐非中東(EMEA)及亞太地區(APAC)的收益明細為何?最成長快的地區為何?

第1章 摘要整理

第2章 市場概要

  • 全球數位媒體的價值鏈
  • 市場概要:定義
  • 用市場概要:本調查處理的主要問題

第3章 外部環境的相關課題-市場成長促進、阻礙因素:影音、廣告插入伺服器整體市場

  • 市場成長促進、阻礙因素
  • 市場成長促進、阻礙因素的說明

第4章 市場、技術趨勢:影音、廣告插入伺服器市場

  • 大環境分析
  • 市場整合的階段
  • 集成自動播放設備的登場
  • 數位平台插入用的SCTE規格
  • 廣播公司升級網路
  • 廣告插入快速轉變
  • 內容所有者和服務供應商的整合
  • 廣告的最佳業務實踐
  • 價格趨勢

第5章 預測與趨勢:影音、廣告插入伺服器市場

  • 預測的前提條件
  • 影像伺服器市場:收益預測
  • 影像伺服器市場:收益預測的議論
  • 影像伺服器市場:收益比預測-各地區
  • 影像伺服器市場:收益預測-各地區
  • 影像伺服器市場:收益預測-各地區的議論
  • 廣告插入伺服器市場:收益預測
  • 廣告插入伺服器市場:收益預測的議論
  • 廣告插入伺服器市場:收益比預測-各地區
  • 廣告插入伺服器市場:收益預測-各地區

第6章 市場佔有率、競爭分析:影像伺服器市場

  • 競爭分析:影像伺服器的市場佔有率
  • 影像伺服器市場佔有率分析
  • 影像伺服器市場:競爭情形分析
  • 影像伺服器市場:競爭環境
  • 影像伺服器市場:競爭結構、競爭層級
  • 影像伺服器市場:競爭要素、評估
  • 比較分析:電纜影像伺服器市場區隔
  • 電纜影像伺服器市場區隔:市場佔有率分析
  • 電纜影像伺服器市場區隔:競爭情形分析
  • 競爭分析:Telco(通訊業者)影像伺服器市場區隔
  • Telco影像伺服器市場區隔:市場佔有率分析
  • Telco影像伺服器市場區隔:競爭情形分析
  • 比較分析:廣播影像伺服器市場區隔
  • 廣播影像伺服器市場區隔:市場佔有率分析
  • 廣播影像伺服器市場區隔:競爭情形分析

第7章 市場佔有率、競爭分析:廣告插入伺服器市場

  • 競爭分析:廣告插入伺服器市場佔有率
  • 廣告插入伺服器市場佔有率分析
  • 廣告插入伺服器市場:競爭情形分析
  • 廣告插入伺服器市場:競爭環境
  • 廣告插入伺服器市場:競爭結構、競爭層級

第8章 電纜影音、廣告插入伺服器市場區隔分析

  • 市場概要
  • 電纜影像伺服器市場區隔:電纜環境的影像伺服器的利用
  • 促進要素、阻礙要素
  • 促進要素的說明
  • 阻礙要素的說明
  • 電纜影像伺服器市場區隔:收益預測
  • 電纜影像伺服器市場區隔:收益預測的議論
  • 電纜廣告插入伺服器市場區隔:收益預測
  • 電纜廣告插入伺服器市場區隔:收益預測的議論
  • 南北美洲的電纜影像伺服器市場區隔:收益預測
  • 南北美洲的電纜影像伺服器市場區隔:收益預測的議論
  • 南北美洲的電纜廣告插入伺服器市場區隔:收益預測
  • 南北美洲的電纜廣告插入伺服器市場區隔:收益預測的議論
  • EMEA的電纜影像伺服器市場區隔:收益預測
  • EMEA的電纜影像伺服器市場區隔:收益預測的議論
  • EMEA的電纜廣告插入伺服器市場區隔:收益預測
  • EMEA的電纜廣告插入伺服器市場區隔:收益預測的議論
  • APAC的電纜影像伺服器市場區隔:收益預測
  • APAC的電纜影像伺服器市場區隔:收益預測的議論
  • APAC的電纜廣告插入伺服器市場區隔:收益預測
  • APAC的電纜廣告插入伺服器市場區隔:收益預測的議論
  • 電纜影像伺服器市場區隔:價格趨勢與預測
  • 電纜影像伺服器市場區隔:價格趨勢與預測的議論

第9章 Telco影音、廣告插入伺服器市場區隔分析

第10章 廣播影音、廣告插入伺服器市場區隔分析

第11章 關注企業清單

  • UTStarcom
  • Arris

第12章 結論

  • 3大預測
  • 免責聲明

第13章 附錄

目錄
Product Code: ND24-01-00-00-00

HD, VOD Still Crucial, but Dynamic Ad Insertion is the Key Differentiator

This research service covers the global video and ad insertion server markets, examining drivers and restraints for growth, and pricing, distribution, technology, demand and geographical trends. The market is divided into three segments - cable, telco and broadcast. This research analyzes trends and growth potential for each segment, and studies them by region: Americas; Europe, Middle East, and Africa; and Asia-Pacific. In addition, an in-depth analysis of the competitive landscape, including vendors' market shares in each segment, is performed. Detailed profiles of the key vendors in the market are provided. The base year is 2013, with forecasts running through 2019.

Key Questions This Study Will Answer

  • Will the market continue to grow at its present rate? Will growth slow down as the industry matures over the long term, especially in the developed markets?
  • How are the existing competitors structured in the cable, telco, and broadcast segments? Are there too many competitors at present? Are they well positioned to meet current and future customer needs?
  • Will there be further consolidation over the next 4 to 5 years? Will the market continue to be attractive for mergers and acquisitions?
  • Where does video and ad server technology stand today? What are the primary challenges faced by vendors and new deployers in this market? What are the drivers and restraints for growth?
  • What are the major technology trends under consideration? How do pricing models differ by category-cable, telco, and broadcast?
  • What are the revenue breakdowns for the Americas, EMEA, and Asia-Pacific regions? Which are the fastest-growing regions?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. Executive Summary (continued)
  • 3. Executive Summary-Market Engineering Measurements for the Video Server Market
  • 4. Executive Summary-Market Engineering Measurements for the Video Server Market (continued)
  • 5. Executive Summary-Market Engineering Measurements for the Ad Insertion Server Market
  • 6. Executive Summary-Market Engineering Measurements for the Ad Insertion Server Market (continued)
  • 7. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Digital Media Value Chain, Global, 2013
  • 2. Market Overview-Definitions
  • 3. Market Overview-Definitions (continued)
  • 4. Market Overview-Definitions (continued)
  • 5. Market Overview-Definitions (continued)
  • 6. Market Overview-Key Questions This Study Will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL VIDEO AND AD INSERTION SERVER MARKET

External Challenges: Drivers and Restraints-Total Video and Ad Insertion Server Market

  • 1. Drivers and Restraints
  • 2. Drivers and Restraints Explained

4. MARKET AND TECHNOLOGY TRENDS-VIDEO AND AD INSERTION SERVER MARKET

Market and Technology Trends-Video and Ad Insertion Server Market

  • 1. PESTLE Analysis
  • 2. Market Consolidation Phase
  • 3. Market Consolidation Phase (continued)
  • 4. Market Consolidation Phase (continued)
  • 5. Channel-in-a-Box Devices Emerge
  • 6. SCTE Standards for Digital Program Insertion
  • 7. Broadcasters Upgrading Networks
  • 8. Ad Insertion Rapidly Transitioning
  • 9. Content Owner-Service Provider Consolidation
  • 10. Advertising Best Practices
  • 11. Pricing Trends

5. FORECAST AND TRENDS-VIDEO AND AD INSERTION SERVER MARKET

Forecast and Trends-Video and Ad Insertion Server Market

  • 1. Forecast Assumptions
  • 2. Video Server Market-Revenue Forecast
  • 3. Video Server Market-Revenue Forecast Discussion
  • 4. Video Server Market-Percent Revenue Forecast by Region
  • 5. Video Server Market-Revenue Forecast by Region
  • 6. Video Server Market-Revenue Forecast by Region Discussion
  • 7. Ad Insertion Server Market-Revenue Forecast
  • 8. Ad Insertion Server Market-Revenue Forecast Discussion
  • 9. Ad Insertion Server Market-Percent Revenue Forecast by Region
  • 10. Ad Insertion Server Market-Revenue Forecast by Region

6. MARKET SHARE AND COMPETITIVE ANALYSIS-VIDEO SERVER MARKET

Market Share and Competitive Analysis-Video Server Market

  • 1. Competitive Analysis-Video Server Market Share
  • 2. Video Server Market Share Analysis
  • 3. Video Server Market Share Analysis (continued)
  • 4. Video Server Market-Competitive Landscape Analysis
  • 5. Video Server Market-Competitive Environment
  • 6. Video Server Market-Competitive Structure and Tiers of Competition
  • 7. Video Server Market-Competitive Factors and Assessment
  • 8. Competitive Analysis-Cable Video Server Segment
  • 9. Cable Video Server Segment-Market Share Analysis
  • 10. Cable Video Server Segment-Market Share Analysis (continued)
  • 11. Cable Video Server Segment-Competitive Landscape Analysis
  • 12. Competitive Analysis-Telco Video Server Segment
  • 13. Telco Video Server Segment-Market Share Analysis
  • 14. Telco Video Server Segment-Market Share Analysis (continued)
  • 15. Telco Video Server Segment-Market Share Analysis (continued)
  • 16. Telco Video Server Segment-Competitive Landscape Analysis
  • 17. Competitive Analysis-Broadcast Video Server Segment
  • 18. Broadcast Video Server Segment-Market Share Analysis
  • 19. Broadcast Video Server Segment-Market Share Analysis (continued)
  • 20. Broadcast Video Server Segment-Competitive Landscape Analysis

7. MARKET SHARE AND COMPETITIVE ANALYSIS-AD INSERTION SERVER MARKET

Market Share and Competitive Analysis-Ad Insertion Server Market

  • 1. Competitive Analysis-Ad Insertion Server Market Share
  • 2. Ad Insertion Server Market Share Analysis
  • 3. Ad Insertion Server Market-Competitive Landscape Analysis
  • 4. Ad Insertion Server Market-Competitive Environment
  • 5. Ad Insertion Server Market-Competitive Structure and Tiers of Competition

8. CABLE VIDEO AND AD INSERTION SERVER SEGMENT BREAKDOWN

Cable Video and Ad Insertion Server Segment Breakdown

  • 1. Market Overview
  • 2. Market Overview (continued)
  • 3. Cable Video Server Segment-Video Server Usage in a Cable Environment
  • 4. Drivers and Restraints
  • 5. Drivers Explained
  • 6. Drivers Explained (continued)
  • 7. Drivers Explained (continued)
  • 8. Drivers Explained (continued)
  • 9. Drivers Explained (continued)
  • 10. Restraints Explained
  • 11. Restraints Explained (continued)
  • 12. Restraints Explained (continued)
  • 13. Restraints Explained (continued)
  • 14. Cable Video Server Segment-Revenue Forecast
  • 15. Cable Video Server Segment-Revenue Forecast Discussion
  • 16. Cable Ad Insertion Server Segment-Revenue Forecast
  • 17. Cable Ad Insertion Server Segment-Revenue Forecast Discussion
  • 18. Americas Cable Video Server Segment-Revenue Forecast
  • 19. Americas Cable Video Server Segment-Revenue Forecast Discussion
  • 20. Americas Cable Ad Insertion Server Segment-Revenue Forecast
  • 21. Americas Cable Ad Insertion Server Segment-Revenue Forecast Discussion
  • 22. EMEA Cable Video Server Segment-Revenue Forecast
  • 23. EMEA Cable Video Server Segment-Revenue Forecast Discussion
  • 24. EMEA Cable Ad Insertion Server Segment-Revenue Forecast
  • 25. EMEA Cable Ad Insertion Server Segment-Revenue Forecast Discussion
  • 26. Asia-Pacific Cable Video Server Segment-Revenue Forecast
  • 27. Asia-Pacific Cable Video Server Segment-Revenue Forecast Discussion
  • 28. Asia-Pacific Cable Ad Insertion Server Segment-Revenue Forecast
  • 29. Asia-Pacific Cable Ad Insertion Server Segment-Revenue Forecast Discussion
  • 30. Cable Video Server Segment-Pricing Trends and Forecast
  • 31. Cable Video Server Segment-Pricing Trends and Forecast Discussion

9. TELCO VIDEO AND AD INSERTION SERVER SEGMENT BREAKDOWN

Telco Video and Ad Insertion Server Segment Breakdown

  • 1. Market Overview
  • 2. Market Overview (continued)
  • 3. Telco Video Server Segment-Video Server Usage in a Telco Environment
  • 4. Drivers and Restraints
  • 5. Drivers Explained
  • 6. Drivers Explained (continued)
  • 7. Drivers Explained (continued)
  • 8. Drivers Explained (continued)
  • 9. Drivers Explained (continued)
  • 10. Drivers Explained (continued)
  • 11. Restraints Explained
  • 12. Restraints Explained (continued)
  • 13. Restraints Explained (continued)
  • 14. Restraints Explained (continued)
  • 15. Telco Video Server Segment-Revenue Forecast
  • 16. Telco Video Server Segment-Revenue Forecast Discussion
  • 17. Telco Ad Insertion Server Segment-Revenue Forecast
  • 18. Telco Ad Insertion Server Segment-Revenue Forecast Discussion
  • 19. Americas Telco Video Server Segment-Revenue Forecast
  • 20. Americas Telco Video Server Segment-Revenue Forecast Discussion
  • 21. Americas Telco Ad Insertion Server Segment-Revenue Forecast
  • 22. Americas Telco Ad Insertion Server Segment-Revenue Forecast Discussion
  • 23. EMEA Telco Video Server Segment-Revenue Forecast
  • 24. EMEA Telco Video Server Segment-Revenue Forecast Discussion
  • 25. EMEA Telco Ad Insertion Server Segment-Revenue Forecast
  • 26. EMEA Telco Ad Insertion Server Segment-Revenue Forecast Discussion
  • 27. Asia-Pacific Telco Video Server Segment-Revenue Forecast
  • 28. Asia-Pacific Telco Video Server Segment-Revenue Forecast Discussion
  • 29. Asia-Pacific Telco Ad Insertion Server Segment-Revenue Forecast
  • 30. Asia-Pacific Telco Ad Insertion Server Segment-Revenue Forecast Discussion
  • 31. Telco Video Server Segment-Pricing Trends and Forecast
  • 32. Telco Video Server Segment-Pricing Trends and Forecast Discussion

10. BROADCAST VIDEO AND AD INSERTION SERVER SEGMENT BREAKDOWN

Broadcast Video and Ad Insertion Server Segment Breakdown

  • 1. Market Overview
  • 2. Market Overview (continued)
  • 3. Broadcast Video Server Segment: Video Server Usage in a Broadcast Environment
  • 4. Drivers and Restraints
  • 5. Drivers Explained
  • 6. Drivers Explained (continued)
  • 7. Drivers Explained (continued)
  • 8. Drivers Explained (continued)
  • 9. Drivers Explained (continued)
  • 10. Restraints Explained
  • 11. Restraints Explained (continued)
  • 12. Restraints Explained (continued)
  • 13. Broadcast Video Server Segment-Revenue Forecast
  • 14. Broadcast Video Server Segment-Revenue Forecast Discussion
  • 15. Broadcast Ad Insertion Server Segment-Revenue Forecast
  • 16. Broadcast Ad Insertion Server Segment-Revenue Forecast Discussion
  • 17. Americas Broadcast Video Server Segment-Revenue Forecast
  • 18. Americas Broadcast Video Server Segment-Revenue Forecast Discussion
  • 19. Americas Broadcast Ad Insertion Server Segment-Revenue Forecast
  • 20. Americas Broadcast Ad Insertion Server Segment-Revenue Forecast Discussion
  • 21. EMEA Broadcast Video Server Segment-Revenue Forecast
  • 22. EMEA Broadcast Video Server Segment-Revenue Forecast Discussion
  • 23. EMEA Broadcast Ad Insertion Server Segment-Revenue Forecast
  • 24. EMEA Broadcast Ad Insertion Server Segment-Revenue Forecast Discussion
  • 25. Asia-Pacific Broadcast Video Server Segment-Revenue Forecast
  • 26. Asia-Pacific Broadcast Video Server Segment-Revenue Forecast Discussion
  • 27. Asia-Pacific Broadcast Ad Insertion Server Segment-Revenue Forecast
  • 28. Asia-Pacific Broadcast Ad Insertion Server Segment-Revenue Forecast Discussion
  • 29. Playout Video Server Sub-segment-Revenue Forecast
  • 30. Playout Video Server Sub-segment-Revenue Forecast Discussion
  • 31. Newsroom Video Server Sub-segment-Revenue Forecast
  • 32. Newsroom Video Server Sub-segment-Revenue Forecast Discussion
  • 33. Sports Video Server Sub-segment-Revenue Forecast
  • 34. Sports Video Server Sub-segment-Revenue Forecast Discussion
  • 35. Studio Video Server Sub-segment-Revenue Forecast
  • 36. Studio Video Server Sub-segment-Revenue Forecast Discussion

11. HOT COMPANY WATCHLIST

Hot Company Watchlist

  • 1. Hot Company Watchlist
  • 2. Hot Company Watchlist-UTStarcom
  • 3. Hot Company Watchlist-UTStarcom (continued)
  • 4. Hot Company Watchlist-Arris
  • 5. Hot Company Watchlist-Arris (continued)

12. THE LAST WORD

The Last Word

  • 1. The Last Word-Three Big Predictions
  • 2. Legal Disclaimer

13. APPENDIX

Appendix

  • 1. Methodology
  • 2. Video Server Market-Market Engineering Measurements
  • 3. Video Server Market-Market Engineering Measurements (continued)
  • 4. Ad Insertion Server Market-Market Engineering Measurements
  • 5. Ad Insertion Server Market-Market Engineering Measurements (continued)
  • 6. Partial List of Companies Interviewed
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