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市場調查報告書

全球Web活動服務市場分析

Analysis of the Global Web Event Services Market

出版商 Frost & Sullivan 商品編碼 300929
出版日期 內容資訊 英文 61 Pages
商品交期: 最快1-2個工作天內
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全球Web活動服務市場分析 Analysis of the Global Web Event Services Market
出版日期: 2014年04月19日 內容資訊: 英文 61 Pages
簡介

全球Web活動市場,現在隨著自助服務型解決方案的登場,及行動/社群Web廣播愈來愈受重視等,經歷大幅度的變化。許多企業網路研討會(Web講座)和Web廣播(Web廣播服務)被用作重要的商務通訊工具。移動和時間的抑制,現在進行中的勞動環境的轉換,消費化,影音通訊的大幅普及等,成為用戶需求的推動因素。可是,對解決方案套組的認識度不足,難以理解的定價模式,高度細分的市場等,成為妨礙市場成長的因素。

本報告提供全球的Web活動服務市場相關分析、市場結構和現狀、市場變化的應對情形、今後的市場方向性、市場競爭的狀態等調查,並將結果概述為以下內容。

本報告提供以下問題的答案。

  • 市場是否成長?其持續期及成長率為何?
  • 市場成長的主要的推動因素是什麼?讓市場後退的主要阻礙因素是什麼?
  • 目前市場上各企業的定位為何?將來怎麼變化?
  • 市場結構今後怎樣變化?會成為適合企業收購的狀態嗎?
  • 配合用戶的需求變化,Web活動市場今後怎麼進化?

摘要整理

市場概況

外部影響:推動及阻礙市場要素

市場預測與趨勢

市場佔有率及競爭分析

結論

附錄

目錄
Product Code: ND4E-01-00-00-00

A Fragmented Market Poised for Growth

The global web events market is experiencing significant shifts with the emergence of self-service solutions and a greater focus on mobile and social webcasting. An increasing number of enterprises are using webinars and webcasts as business-critical communication tools. User demand is triggered by travel and time savings, the ongoing workplace transformation, consumerization, and a significant momentum for video communications. However, lack of awareness about solution sets, confusing pricing models, and considerable market fragmentation are holding the market back. This analysis provides web event providers and their partners with a detailed analysis of the current and changing dynamics in the fast-evolving marketplace.

Key Questions This Study Will Answer

  • Is the market growing, how long will it continue to grow, and at what rate?
  • What are the key factors that will drive growth? Are there significant restraints that will hold the market back?
  • How are the key competitors positioned today and how is the landscape evolving?
  • How will the structure of the market change with time? Is it ripe for acquisitions?
  • How will web events evolve over time to address changing user needs?

Table of Contents

  • 1. Executive Summary
  • 2. Market Overview
  • 3. External Challenges: Drivers and Restraints
  • 4. Forecast and Trends
  • 5. Market Share and Competitive Analysis
  • 6. The Last Word
  • 7. Appendix
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