Cover Image
市場調查報告書

社群媒體對IT決策者的影響度:美國、歐洲的案例

Impact of Social Media Technologies on IT Decision Makers - United States and Europe

出版商 Frost & Sullivan 商品編碼 300920
出版日期 內容資訊 英文 61 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
社群媒體對IT決策者的影響度:美國、歐洲的案例 Impact of Social Media Technologies on IT Decision Makers - United States and Europe
出版日期: 2014年04月28日 內容資訊: 英文 61 Pages
簡介

美國、歐洲的各種企業的IT決策者通常認為,能有效利用IT達成產業目的,而且IT投資的相關因素比其他因素有高評價。消費者取向社群媒體、網站的使用率比企業用社群媒體網站都稍微高,不過今後3年都將變化不大。同時,IT決策者約半數認為,消費者/企業用社群媒體雙方,對自家公司來說是非常有效的技術。

本報告提供美國、歐洲的各種企業的各種IT技術,尤其是社群媒體的使用概況 ,及各公司的IT決策者今後採取行動相關分析,並將結果概述為以下內容。

分析的目的、手法

摘要整理

IT投資的影響要素

現在、未來的社群媒體技術的使用概況

社群媒體策略

雲端上的社群媒體

為了社群媒體技術可能投入的IT預算

各種類勞工的分佈情形

簡介

關於Frost&Sullivan

目錄
Product Code: ND1D-01-00-00-00

Opportunities for Social Media Technology Providers

The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.

Table of Contents

  • 1. Research Objectives and Methodology
  • 2. Executive Summary
  • 3. Influential Factors on IT Investments
  • 4. Current and Future Use of Social Media Technologies
  • 5. Social Media Strategies
  • 6. Social Media in the Cloud
  • 7. Available IT Budgets for Social Media Technologies
  • 8. Distribution of Worker Types
  • 9. Profile
  • 10. The Frost & Sullivan Story
Back to Top