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市場調查報告書

歐洲的企業用汽車共享市場策略性評估

Strategic Assessment of European Corporate Carsharing Market

出版商 Frost & Sullivan 商品編碼 300913
出版日期 內容資訊 英文 99 Pages
商品交期: 最快1-2個工作天內
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歐洲的企業用汽車共享市場策略性評估 Strategic Assessment of European Corporate Carsharing Market
出版日期: 2014年04月25日 內容資訊: 英文 99 Pages
簡介

歐洲的各種企業中,打算提供自家公司員工專用車隊的共享服務(汽車共享)的動向擴大。因此,車輛的遠程預約和無鑰匙進入、業務及個人旅遊的利用擴大(員工只需補差額)等成為可能。另外,收費、申請業務由運用機關、企業提供為附加價值服務。歐洲的企業用汽車共享的市場規模,現在是2,000台左右,不過預計至2020年擴大到85,000台。

本報告提供歐洲的企業(corporate)的汽車共享市場相關分析、服務的內容和優點、主要的運用形態和費用、成本結構,再加上主要企業和那個經營模式、其他產業的合作的可能性、市場推動因素、今後應該克服的課題、市場趨勢的實際成果值、預測值,今後的普及預測等調查,並將結果概述為以下內容。

本報告提供以下問題的答案。

  • 歐洲的企業用汽車共享市場,預計全體成長多少?
  • 傳統的汽車共享「企業(corporate)汽車共享」有什麼不同?
  • 企業用汽車共享今後如何進化?企業用行動的新模式,今後將有怎樣的東西登場?
  • 促進車隊業者收益的,持續性經營模式是什麼?
  • 電動車(EV)主體的企業用汽車共享,可能取得歐洲市場上的商機嗎?
  • 歐洲的企業用汽車共享市場上,EV普及的推拉因素是什麼?
  • 汽車共享整體市場中企業用汽車共享所佔的比例,今後會是多少?
  • 自家公司持有汽車,今後也將成為車隊的運用形態嗎?
  • 哪個市場最富有魅力?為何租賃企業和汽車廠商的合作很重要?
  • 企業用汽車共享今後將編入多模式交通解決方案嗎?

第1章 摘要整理

第2章 分析的範圍、目的、背景、手法

第3章 定義與分類

第4章 市場概況

  • 企業的行動的演進
  • 企業用汽車共享的推動因素是什麼?
  • 企業用汽車共享引進的影響要素
  • 企業用汽車共享的優點與影響
  • 企業用汽車共享的電動車(EV)普及的推動/拉動要素
  • 企業用汽車共享、合作夥伴的優點
  • 產業上的課題
  • 企業用汽車共享的業務形態

第5章 經營模式分析

  • 企業用汽車共享的經營模式分析
  • 經營模式分析:CSO(汽車共享營運機關)模式和非CSO模式比較
  • 在各國單位的市場分析
  • 歐洲域內的主要打入市場企業
  • 主要企業和那個經營模式:AlphaCity
  • 主要企業和那個經營模式:ALD Sharing
  • 主要企業和那個經營模式:Arval
  • 主要企業和那個經營模式:Renault
  • 主要企業和那個經營模式:Carbox
  • 主要企業和那個經營模式:PSA/Sixt
  • 主要企業和那個經營模式:Greenwheels
  • 主要企業和那個經營模式:Athlon
  • 主要企業和那個經營模式:Mobility Mixx
  • 主要企業的費用結構分析
  • 盈利的推動因素
  • 非CSO業者的收益模式分析
  • CSO業者的收益模式分析
  • 企業用汽車共享的成本的明細
  • 企業用汽車共享的運用模式

第6章 歐洲的企業用汽車共享、服務市場

  • 市場現狀
  • 各企業的行動的接受度:基本的引進推動因素
  • 企業用汽車共享方案分析
  • 可實現的市場機會的預測
  • 普及率分析
  • 預測方案的前提條件
  • 利用企業用汽車共享的企業員工的人數
  • 企業用汽車共享產業的重組
  • 在各國單位的市場分析
  • 主要國家的市場機會分析

第7章 結論與未來展望

  • 主要的分析結果與今後的預測
  • 主要的結論與未來展望
  • 結論:3個大預測
  • 企業用汽車共享市場的5個主要預測

第8章 附錄

目錄
Product Code: M9FA-01-00-00-00

Nearly 85,000 Vehicles in Corporate Carsharing Fleets by 2020

This research service defines and quantifies the market for the growing corporate preference towards corporate carsharing-placing a dedicated fleet of vehicles on company premises for shared use amongst the company's employees. This allows remote booking, keyless access to vehicles, and increased usage for business and private trips, which are charged to employees in arrears, with billing and payment often supplied as a value-added service from the corporate carsharing operator. In this study, Frost & Sullivan compares the different service levels offered by leasing and traditional carsharing-based business models; it also outlines in detail the benefits of this model to employers and employees alike. Having undertaken considerable primary research with leading market participants, quantitative forecast scenarios are provided that confirm the current market size at almost 2,000 vehicles in Europe, with the potential to grow to 85,000 vehicles by 2020. Finally, considerations of current and future providers are given in terms of the differences in the operating model, and possible collaborations and convergences to achieve their growth objectives.

Key Questions this Study will Answer

  • How is the total corporate carsharing service for the European market expected to grow?
  • How is traditional carsharing for businesses different from corporate carsharing?
  • How will corporate carsharing evolve and what will be some new models for corporate mobility by 2020?
  • What is the sustainable business model driving profitability of fleet operators?
  • Does EV-based corporate carsharing have an opportunity in the European market?
  • What are the push and pull factors influencing growth of Evs in corporate carsharing in Europe?
  • In terms of vehicles shared, what would be the size of corporate carsharing in Europe by 2020?
  • Will vehicle ownership still remain important for fleets in 2020?
  • Which markets are more attractive and why will partnership with leasing companies/OEMs be vital?
  • Will corporate carsharing be integral to multi-modal transport solution by 2020?

Table of Contents

1. Executive Summary

2. Research Scope, Objectives, Background, and Methodology

3. Definitions and Segmentations

4. European Market for Corporate Carsharing Services-Overview

  • Evolution of Corporate Mobility
  • What is Driving Corporate Carsharing?
  • Factors Influencing Adoption of Corporate Carsharing
  • Benefits and Impacts of Corporate Carsharing
  • Pull and Push Factors Driving Growth of EVs in Corporate Carsharing
  • Benefits of Corporate Carsharing Partnerships
  • Industry Challenges
  • Corporate Carsharing-How it Works

5. Business Model Analysis of Corporate Carsharing Services

  • Business Model Analysis for Corporate Carsharing
  • Business Model Analysis-Comparison of CSO vs. Non-CSO Model
  • Countrywide Analysis for Corporate Carsharing
  • Key Corporate Carsharing Participants in Europe
  • Key Corporate Carsharing Operators and their Business Models-AlphaCity
  • Key Corporate Carsharing Operators and their Business Models-ALD Sharing
  • Key Corporate Carsharing Operators and their Business Models-Arval
  • Key Corporate Carsharing Operators and their Business Models-Renault
  • Key Corporate Carsharing Operators and their Business Models-Carbox
  • Key Corporate Carsharing Operators and their Business Models-PSA/ Sixt
  • Key Corporate Carsharing Operators and their Business Models-Greenwheels
  • Key Corporate Carsharing Operators and their Business Models-Athlon
  • Key Corporate Carsharing Operators and their Business Models-Mobility Mixx
  • Key Participant Fee Structure Analysis
  • Drivers for Profitability-Corporate Carsharing
  • Revenue Model Analysis for Non-CSO Operators
  • Revenue Model Analysis for CSO Operators
  • Corporate Carsharing Cost Breakdown Analysis
  • Operational Model of Corporate Carsharing

6. Market for Corporate Carsharing Services in Europe

  • Snapshot of the Market
  • Mobility Allowances by Companies Primarily Drive Adoption
  • Corporate Carsharing-Scenario Analysis for Corporate Carsharing Vehicles
  • Addressable Market Opportunity Forecast for Corporate Carsharing
  • Corporate Carsharing Market-Penetration Analysis
  • Forecast Scenario Assumptions for Corporate Carsharing
  • Number of Corporate Employees Using Corporate Carsharing Vehicles
  • Convergence in Corporate Carsharing
  • Countrywide Analysis for Corporate Carsharing Vehicles
  • Opportunity Analysis for Key Corporate Carsharing Countries

7. Conclusions and Future Outlook

  • Corporate Carsharing Key Findings and Future Outlook
  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions
  • Five Key Predictions for Corporate Carsharing Market

8. Appendix

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