2013 US CXOs Mobile Devices Report
|出版商||Frost & Sullivan||商品編碼||298606|
|出版日期||內容資訊||英文 93 Pages
Evolving Device Trends in the Mobile and Wireless Industry
The primary aim of this research is to measure preferences regarding mobile communications and computing devices among CXOs across various industry verticals throughout the United States. It also measures the influence that features have in the selection process of mobile devices, satisfaction, and future intentions toward owned brands and channels used to purchase mobile devices. This research shows that laptop computer use among CXOs peaked in 2011. There has been a steady decline since then, which can be attributed to a shift toward tablet adoption. The most significant growth rate in device use was from tablets, which was up 118% between 2011 and 2013. The majority of CXOs own more than 1 smartphone, regardless of brand.