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市場調查報告書

澳洲、紐西蘭的機能飲料市場分析

Analysis of the Functional Beverages Market in Australia and New Zealand

出版商 Frost & Sullivan 商品編碼 297172
出版日期 內容資訊 英文 109 Pages
商品交期: 最快1-2個工作天內
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澳洲、紐西蘭的機能飲料市場分析 Analysis of the Functional Beverages Market in Australia and New Zealand
出版日期: 2014年02月27日 內容資訊: 英文 109 Pages
簡介

本報告提供澳洲、紐西蘭的機能飲料市場相關調查分析、推動市場要素與阻礙因素、課題相關驗證、詳細市場分析、競爭情形、產業的大趨勢、價格策略、通路等,為您概述為以下內容。

本調查涵蓋內容

  • 市場是否成長?其成長將持續到何時?成長率是多少?
  • 澳洲、紐西蘭的機能飲料整體市場趨勢為何?影響市場的要素為何?
  • 主要打入市場企業為何?
  • 市場結構隨時間流逝怎麼變化?會進一步產業重組嗎?
  • 預計未來將急速成長的固有的領域為何?

第1章 摘要整理

第2章 市場概要

第3章 機能飲料:綜合市場

  • 外部環境的相關課題:推動因素、阻礙因素
  • 預測與趨勢
  • 市場佔有率和競爭分析
  • 大趨勢與產業融合的影響

第4章 運動飲料

第5章 營養飲料

第6章 強化礦泉水

第7章 濃縮果汁

第8章 功能性大豆飲料

第9章 澳洲市場

第10章 紐西蘭市場

第11章 彙整

第12章 附錄

目錄
Product Code: P75C-01-00-00-00

Growing Demand for Healthy Variants Drivers Consumption

This research study analyzes Australia and New Zealand Functional Beverage market for the period 2009 to 2017. It identifies and describes key market drivers, restraints and challenges facing this mature-going market. It also includes in-depth market analysis, competitive landscape, industry mega trends, pricing strategy and distribution channels by product segments and geography, respectively. This study offers the percent of revenue share and volume share garnered by various segments according to product functionality: sports drinks, energy drinks, fortified fruit juices, enhanced bottled water and functional soy beverages. The forecast period is 2013 to 2017 with 2012 being the base year.

Key Questions this Study will Answer

  • Is the market growing? How long will it continue to grow, and at what rate?
  • What are the overall trends in the ANZ functional beverages market and what are the factors influencing this market ?
  • Who are the major market participants?
  • How will the structure of the market change with time? Is it expected to be more consolidated?
  • Which specific segment is forecast to grow the fastest?

Table of Contents

1. Executive Summary

2. Market Overview

3. Total Functional Beverages Market

  • External Challenges: Drivers and Restraints
  • Forecast and Trends
  • Market Share and Competitive Analysis
  • Megatrends and Industry Convergence Implications

4. Sports Drinks Segment Breakdown

5. Energy Drinks Segment Breakdown

6. Enhanced Bottled Water Segment Breakdown

7. Fortified Fruit Juices Segment Breakdown

8. Functional Soy Beverages (FSB) Segment Breakdown

9. Australia Breakdown

10. New Zealand Breakdown

11. The Last Word

12. Appendix

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