Product Code: M92C-01-00-00-00
Every Major OEM Group to Commercialize Semi- and Highly-automated Vehicles by 2020
This study investigates the OEM go-to-market strategy for automated cars as compared to non-automotive efforts such as Google's. Key automakers and potential new entrants are looking to make driverless vehicles a reality by 2020. An overall philosophy towards automated cars is provided, focusing on a targeted level of automation and introduction timelines, including key technology trends, enablers, and outlooks for automated driving-related technologies. Market size and forecasts by OEM and by region-2014 to 2020-are outlined. Business cases and OEM profiles as well as an actionable set of recommendations for aspiring OEMs looking to enter the market are offered. The base year is 2013; forecasts run 2014-2025.
Key Questions this Study Will Answer
- What are OEM go-to market strategies regarding automated driving? How are non-automotive companies such as Google positioning themselves in this space?
- What are the key technology enablers? What specific approach are OEMs following? How will automated driving be packaged?
- How are the challenges of liability, safety, and consumer needs taken care of with OEM plans of commercialization?
- What are the benefits of introducing automated driving to consumers, OEMs, and other value-chain participants?
- Which OEMs and suppliers are best placed in the market? What is the value added for new participants and OEMs who are still planning to invest in automated driving?
Table of Contents
1. Executive Summary
2. Research Scope, Objectives, Background, and Methodology
3. Introduction, Market Overview, and Key Trends
4. NHTSA Automated Driving Definitions
5. Classification and Definition of Automated Driving
6. Benefits of Vehicle Automation
7. Industry Challenges
8. Macro-level Outlook of Automated Driving-Application Convergence
9. Applications Required for Various Levels of Vehicle Automation
10. Convergence of ADAS and Connectivity
11. OEM Comparative Analysis-Automated Driving Cost and Packaging
12. Other Applications for Automated Driving Vehicles
13. Other On-highway Applications for Automated Driving Vehicles
14. Off-highway Applications for Autonomous Driving Vehicles
15. Defence Applications for Autonomous Driving Vehicles
16. Implications of Human Machine Interface and Control of Automated Vehicles
17. Key Human Factors Questions
18. System Characteristics and HMI Development
19. Information Overload and Driver Involvement in Automated Driving
20. Human Factors in Fully-automated Vehicles
21. Sensors and Applications Roadmap
22. The Automated Vehicle EE Architecture Roadmap
23. Design, Testing, and Validation of Automated Cars
24. Meeting the Design Challenges of Automated Vehicles
25. Cyber Security and Data Encryption
26. Requirements for the Design Process of Automated Vehicles
27. Market Potential Analysis for Automated Driving
28. OEM Profiles-Vehicle Automation Snapshot
- General Motors
29. Key Innovations from Suppliers Active in Automated Driving
30. Conclusions and Future Outlook
31. Legal Disclaimer