Cover Image
市場調查報告書

美國消費者對安全系統的態度、意識

2010 US Consumers' Attitudes and Perceptions of Vehicle Safety

出版商 Frost & Sullivan 商品編碼 294577
出版日期 內容資訊 英文 145 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
美國消費者對安全系統的態度、意識 2010 US Consumers' Attitudes and Perceptions of Vehicle Safety
出版日期: 2014年01月31日 內容資訊: 英文 145 Pages
簡介

美國的消費者購買新車時,可靠性與安全性是最重要的項目。 消費者大半追加性支出安全性功能,以維持事故時乘員的安全性。另外,消費者多支持緊急時安全系統控制、駕駛車輛這類想法,不過尋求附超弛手控功能的自動駕駛系統意見也很強烈。整體上,警報系統是安全技術中最重要的。

本報告提供美國的消費者對汽車的安全系統抱持的意識和滿意度、偏好、購買時的影響要素、購買意願、目前駕駛環境與行為等調查,並將結果概述為以下內容。

分析的目的、手法

摘要整理與分析結果

駕駛行動和事故的頻率

車輛購買時的安全性的重要度、優先順序

駕駛時的漏洞

駕駛控制、司機警告設備的偏好

安全系統的認知度

安全性評估組織/制度的認知度和影響力

購買車輛時安全系統的影響力

購買一體型安全系統的可能性

對概念、產品的偏好度的估計:MaxDiff分析

附錄

  • 購買車輛時安全系統的影響力
  • 購買安全技術的可能性:駕駛的潛在風險警告、通報相關
  • 購買安全技術的可能性:駕駛輔助、迴避衝撞相關
  • 購買安全技術的可能性:預見性、地圖基礎的資訊支援相關
  • 購買安全技術的可能性:安全氣囊(進階輔助約束裝置)相關
  • 價格反應度分析
  • 人口結構

關於Frost&Sullivan

目錄
Product Code: NCB1-01-00-00-00

Desirability and Willingness to Pay for Safety Systems

The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majority of respondents would allocate additional funds to safety features protecting occupants of the vehicle during an accident. Moreover, they like the idea of a vehicle's safety systems taking control over driving operations in emergency situations but they would prefer automatic control with override. Overall, warning occurrences are the most important part of safety technologies.

Table of Contents

  • Research Objectives and Methods
  • Executive Summary and Implications
  • Driving Behavior and Accident Frequency
  • Safety Purchase Influences and Priorities
  • Driving Vulnerabilities
  • Driving Control and Driver Warning Preferences
  • Awareness of Safety Systems
  • Awareness and Influence of Safety Ratings Organizations/Systems
  • Impact of Safety Systems on Vehicle Purchase
  • Purchase Likelihood of Integrated Safety Systems
  • Concept Product Preference Estimation-MaxDiff Analysis
  • Appendices
    • Impact of Safety Systems on Vehicle Purchase
    • Purchase Likelihood of Safety Technologies That Warn/Inform Drivers of Potential Risks
    • Purchase Likelihood of Safety Technologies That Provide Drivers with Assistance and Collision Avoidance
    • Purchase Likelihood of Safety Technologies That Offer Predictive and Map-based Information Assistance
    • Purchase Likelihood of Safety Technologies That Offer Advanced Supplemental Restraint Systems
    • Price Sensitivity Analysis
    • Demographics
  • The Frost & Sullivan Story
Back to Top