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市場調查報告書

歐洲的消費者對高級駕駛輔助、駕駛控制技術的要求和購買意願

2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies

出版商 Frost & Sullivan 商品編碼 294294
出版日期 內容資訊 英文 197 Pages
商品交期: 最快1-2個工作天內
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歐洲的消費者對高級駕駛輔助、駕駛控制技術的要求和購買意願 2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
出版日期: 2014年01月21日 內容資訊: 英文 197 Pages
簡介

整體而言,歐洲的汽車所有者選新車的時候,把可靠性與安全性當作最重要功能的傾向現在也持續著。汽車所有者的半數以上,對緊急事態自動作用的安全性功能表示興趣。過去3年遇到事故的司機僅佔整體2成,不過經歷的事故種類,對期望自己的車有什麼種類的安全系統給予很大的影響力。

本報告提供歐洲的消費者對駕駛輔助系統及主動安全性功能抱持的認識和理解、期待度、動機、購買與支付意願相關分析,並將結果概述為以下內容。

分析的目的、手法、背景

摘要整理

一般的想法

轉向系統

懸吊系統

ADAS(先進駕駛輔助系統)的認知度

MaxDiff法的權衡測量分析:全樣品、各國分析

MaxDiff法的權衡測量分析:汽車部門分析

MaxDiff法的權衡測量分析:集群分析

駕駛人警告、資訊系統

駕駛輔助、防撞系統

預測型、地圖基礎資訊輔助系統

品牌的認識

人口結構

駕駛行為和車輛的利用法

附錄

關於Frost&Sullivan

目錄
Product Code: M92E-01-00-00-00

Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehicle owners are interested in safety features that automatically act in emergency situation. Although only 2 out of 10 drivers have experienced an accident in the last 3 years, the type of accident experienced has a significant effect on the types of safety systems desired in their cars.

Table of Contents

  • 1. Research Objectives, Methodology, and Background
  • 2. Executive Summary
  • 3. General Attitudes
  • 4. Steering Systems
  • 5. Suspension Systems
  • 6. Awareness of Advanced Driver Assistance Systems
  • 7. MaxDiff Scaling-Trade-off Analysis, Total Sample and Country Analysis
  • 8. MaxDiff Scaling-Trade-off Analysis, Vehicle Segment Analysis
  • 9. MaxDiff Scaling-Trade-off Analysis, Cluster Analysis
  • 10. Driver Warning and Information Systems
  • 11. Driving Assistance and Collision-avoidance Systems
  • 12. Predictive and Map-based Information Assistance Systems
  • 13. Brand Perceptions
  • 14. Demographics
  • 15. Driving Behavior and Vehicle Use
  • 16. Appendices
  • 17. The Frost & Sullivan Story
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