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市場調查報告書

行銷·自動化·軟體 (MAS) 的全球市場

Global Marketing Automation Software Market

出版商 Frost & Sullivan 商品編碼 291286
出版日期 內容資訊 英文 116 Pages
商品交期: 最快1-2個工作天內
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行銷·自動化·軟體 (MAS) 的全球市場 Global Marketing Automation Software Market
出版日期: 2015年04月01日 內容資訊: 英文 116 Pages
簡介

本報告提供全球的行銷·自動化·軟體 (行銷輔助軟體,以下簡稱MAS) 市場相關分析,提供您市場成長促進·阻礙因素和技術開發趨勢,全球及各部門 (中小企業導向/大企業用) 的市場趨勢預測 (今後8年份),各地區 (南北美洲,歐洲·中東·非洲地區 (EMEA),亞太地區)·各產業詳細趨勢,市場競爭環境,主要供應商的競爭環境等調查評估。

本報告提供以下問題的答案。

  • MAS市場主要的促進成長因素是什麼?今後預期成長率是多少?
  • 市場重組的意義是什麼?CRM供應商加入MAS市場的影響為何?
  • 本國(北美)以外,MAS市場正向何處擴展中?各地區市場趨勢對MAS供應商而言具有何種意義?
  • 目前價格趨勢為何?價格競爭將如何影響小規模供應商,及今後的產品價格?
  • 左右MAS產品開發的技術性趨勢是什麼?
  • MAS市場今後是否能持續成為獨立市場?還是成為更大市場服務的一部分

第1章 摘要整理

  • 主要的分析結果
  • 市場工程測量
  • CEO的見解

第2章 市場概要

第3章 外部影響:推動及阻礙市場要素

  • 推動市場要素:影響度和持續期間
  • 阻礙市場要素:影響度和持續期間

第4章 市場預測與趨勢:MAS整體市場

  • 預測的前提條件
  • 市場收益額的預測
  • 各地區收益額佔有率的預測
  • 各地區收益額的預測
  • 全球MAS供應商的熱圖
  • 全球MAS供應商的熱圖:直接性·間接的存在感

第5章 價格分析及流通管道:MAS整體市場

  • 價格分析
  • 市場流通管道

第6章 各產業分析:MAS整體市場

  • 各產業收益額佔有率

第7章 市場佔有率及競爭分析:MAS整體市場

  • 競爭分析:市場佔有率
  • 競爭環境
  • 市場領導:Oracle Eloqua
  • 市場挑戰者:Marketo
  • 市場挑戰者:Hubspot
  • 市場挑戰者:Infusionsoft
  • 競爭環境
  • 重要的企業合併·收購 (M&A)
  • 競爭要素和評估

第8章 中小企業導向市場分析

  • 主要的分析結果
  • 市場工程測量
  • 收益額的預測
  • 各地區的收益佔有率預測
  • 北美·南美 (NALA) 市場收益額預測
  • 歐洲·中東·非洲地區 (EMEA) 市場收益額預測
  • 亞太地區 (APAC) 市場收益額預測
  • 市場佔有率
  • 競爭環境

第9章 大企業市場分析

第10章 技術趨勢:MAS整體市場

第11章 值得注意的企業的一覽

第12章 結論

  • 分析結果:未來預測
  • 分析結果:建議
  • 法律上的免責聲明

第13章 附錄

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目錄
Product Code: NED1-01-00-00-00

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.

Key Questions This Study Will Answer

  • What factors drive MAS market growth; what is the anticipated growth rate?
  • What are the implications of market consolidation? What is the impact of CRM vendors entering the MAS space?
  • What is the scope for MAS in regions outside of its home market (North America)? What do the regional trends mean for MAS vendors?
  • What are the current pricing trends? How is the price war affecting smaller vendors and how do they estimate the value-price of their products?
  • What are the technical trends shaping product development of MAS?
  • Will MAS continue to be a stand-alone market or will it become a feature of a larger digital marketing offering?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Key Findings (continued)
  • 4. Executive Summary-Market Engineering Measurements
  • 5. Executive Summary-Market Engineering Measurements (continued)
  • 6. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Marketing Automation Terminology
  • 2. Marketing Automation-Definition
  • 3. Marketing Automation Solutions-Definitions
  • 4. Marketing Automation Solutions-Definitions (continued)
  • 5. Marketing Automation Solutions-Definitions (continued)
  • 6. Market Overview-Definitions
  • 7. Market Overview-Definitions (continued)
  • 8. Market Overview-Definitions (continued)
  • 9. Market Overview-Regions Covered
  • 10. Market Overview-Definitions of Industry Verticals
  • 11. A Closer Look at Trends in Product Innovation in 2014
  • 12. A Closer Look at Trends in Product Innovation in 2014 (continued)
  • 13. Market Overview-Key Questions This Study Will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL MAS MARKET

External Challenges: Drivers and Restraints-Total MAS Market

  • 1. Drivers-Impact and Duration
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Restraints-Impact and Duration
  • 5. Restraints Explained
  • 6. Restraints Explained (continued)
  • 7. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL MAS MARKET

Forecast and Trends-Total MAS Market

  • 1. Forecast Assumptions
  • 2. Total MAS Market-Revenue Forecast
  • 3. Revenue Forecast Discussion
  • 4. Revenue Forecast Discussion (continued)
  • 5. Total MAS Market-Percent Revenue Forecast by Region
  • 6. Total MAS Market-Revenue Forecast by Region
  • 7. NALA Revenue Forecast Discussion
  • 8. NALA Revenue Forecast Discussion (continued)
  • 9. EMEA Revenue Forecast Discussion
  • 10. APAC Revenue Forecast Discussion
  • 11. Global Heat Map of Top MAS Vendors
  • 12. Global Heat Map of Top MAS Vendors-Direct and Indirect Presence

5. PRICING ANALYSIS AND DISTRIBUTION CHANNEL-TOTAL MAS MARKET

Pricing Analysis and Distribution Channel-Total MAS Market

  • 1. Pricing Analysis
  • 2. Pricing Analysis (continued)
  • 3. Pricing Analysis Discussion
  • 4. Pricing Analysis Discussion (continued)
  • 5. Pricing Analysis Discussion (continued)
  • 6. Market Distribution Channels
  • 7. Market Distribution Channels Discussion

6. VERTICAL ANALYSIS-TOTAL MAS MARKET

Vertical Analysis-Total MAS Market

  • 1. Total MAS Market-Percent Revenue by Vertical
  • 2. Percent Revenue Discussion by Key Verticals
  • 3. Percent Revenue Discussion by Key Verticals (continued)

7. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL MAS MARKET

Market Share and Competitive Analysis-Total MAS Market

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Landscape
  • 3. Market Leader-Oracle Eloqua
  • 4. Market Challengers-Marketo
  • 5. Market Challengers-Hubspot
  • 6. Market Challengers-Infusionsoft
  • 7. Competitive Environment
  • 8. Noteworthy Mergers and Acquisitions
  • 9. Competitive Factors and Assessment
  • 10. Competitive Factors and Assessment (continued)

8. SMB SEGMENT ANALYSIS

SMB Segment Analysis

  • 1. SMB Segment-Key Findings
  • 2. SMB Segment-Market Engineering Measurements
  • 3. SMB Segment-Revenue Forecast
  • 4. SMB Segment-Percent Revenue Forecast by Region
  • 5. SMB Segment-NALA Revenue Forecast
  • 6. SMB Segment-EMEA Revenue Forecast
  • 7. SMB Segment-APAC Revenue Forecast
  • 8. Revenue Forecast Discussion by Region
  • 9. Revenue Forecast Discussion by Region (continued)
  • 10. Revenue Forecast Discussion by Region (continued)
  • 11. Revenue Forecast Discussion by Region (continued)
  • 12. Revenue Forecast Discussion by Region (continued)
  • 13. SMB Segment-Market Share
  • 14. SMB Segment-Competitive Environment

9. LARGE ENTERPRISE SEGMENT ANALYSIS

Large Enterprise Segment Analysis

  • 1. Large Enterprise Segment-Key Findings
  • 2. Large Enterprise Segment-Market Engineering Measurements
  • 3. Large Enterprise Segment-Revenue Forecast
  • 4. Large Enterprise Segment-Percent Revenue Forecast by Region
  • 5. Large Enterprise Segment-NALA Revenue Forecast
  • 6. Large Enterprise Segment-EMEA Revenue Forecast
  • 7. Large Enterprise Segment-APAC Revenue Forecast
  • 8. Revenue Forecast Discussion
  • 9. Revenue Forecast Discussion by Region
  • 10. Revenue Forecast Discussion by Region (continued)
  • 11. Large Enterprise Segment-Market Share
  • 12. Large Enterprise Segment-Competitive Environment

10. TECHNOLOGY TRENDS-TOTAL MAS MARKET

Technology Trends-Total MAS Market

  • 1. Technology Trends
  • 2. Technology Trends (continued)
  • 3. Technology Trends (continued)

11. HOT COMPANY WATCHLIST

Hot Company Watchlist

  • 1. Hot Company Watchlist
  • 2. Net-Results
  • 3. Net-Results (continued)

12. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

13. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Additional Sources of Information on the Marketing Automation Market
  • 5. List of Companies Included in “Others”
  • 6. Partial List of Companies Interviewed
  • 7. List of Exhibits
  • 8. List of Exhibits (continued)

List of Exhibits

  • Total MAS Market: Market Engineering Measurements, Global, 2014
  • Total MAS Market: MAS Functions, Global, 2014
  • Total MAS Market: Regions Covered, Global, 2014
  • Total MAS Market: Key Market Drivers, Global, 2015-2020
  • Total MAS Market: Key Market Restraints, Global, 2015-2020
  • Total MAS Market: Revenue Forecast, Global, 2014-2020
  • Total MAS Market: Percent Revenue Forecast by Region, Global, 2014-2020
  • Total MAS Market: Revenue Forecast by Region, Global, 2014-2020
  • Total MAS Market: Heat Map of Top MAS Vendors, Global, 2014
  • Total MAS Market: Pricing Metrics, Global, 2014
  • Total MAS Market: Additional Pricing Components, Global, 2014
  • Total MAS Market: Distribution Channel Analysis, Global, 2014
  • Total MAS Market: Percent Revenue by Vertical, Global, 2014
  • Total MAS Market: Percent Revenue Breakdown, Global, 2014
  • Total MAS Market: Competitive Landscape, Global, 2014
  • Total MAS Market: Competitive Structure, Global, 2014
  • Total MAS Market: Noteworthy Mergers and Acquisitions, Global, 2015
  • SMB Segment: Percent Revenue Breakdown by Region, Global, 2014
  • SMB Segment: Market Engineering Measurements, Global, 2014
  • SMB Segment: Revenue Forecast, Global, 2014-2020
  • SMB Segment: Percent Revenue Forecast by Region, Global, 2014-2020
  • SMB Segment: Revenue Forecast, NALA, 2014-2020
  • SMB Segment: Revenue Forecast, EMEA, 2014-2020
  • SMB Segment: Revenue Forecast, APAC, 2014-2020
  • SMB Segment: Percent Revenue Breakdown, Global, 2014
  • SMB Segment: Competitive Structure, Global, 2014
  • Large Enterprise Segment: Percent Revenue Breakdown by Region, Global, 2014
  • Large Enterprise Segment: Market Engineering Measurements, Global, 2014
  • Large Enterprise Segment: Revenue Forecast, Global, 2014-2020
  • Large Enterprise Segment: Percent Revenue Forecast by Region, Global, 2014-2020
  • Large Enterprise Segment: Revenue Forecast, NALA, 2014-2020
  • Large Enterprise Segment: Revenue Forecast, EMEA, 2014-2020
  • Large Enterprise Segment: Revenue Forecast, APAC, 2014-2020
  • Large Enterprise Segment: Percent Revenue Breakdown, Global, 2014
  • Large Enterprise Segment: Competitive Structure, Global, 2014
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