本報告已在2011年07月19日停止出版。
行動定位服務（Location-based Service -LBS）在消費市場的反應冷淡，於是行動通訊業者開始將目光轉向反應不錯企業市場。
擅長高科技領域市調諮詢的美國專業公司 Frost & Sullivan(總公司: 德州)，調查分析了美國行動定位服務的企業市場後，出版了一本綜合報告書 “U.S. Location-based Service (LBS) Markets - Defining the Enterprise Opportunity”。
報告書內容包括：市場綜合分析、商業機會、可能創造潛在垂直市場與顧客價值的產品、用途與技術動向、需求分析、營收預測與策略建議等等。全書含圖表，內容綱要摘記如下：
1. 摘要
2. 市場概要
- 定義
- 技術分析
- 概要
- Cell ID
- U-TDOA
- A-GPS
- E-OTD
- Hybrid Approach
3. 市場評估
- 市場指標
- 方法
- 市場預測
- 終端設備與車用設備
- 營收比率
- 需求分析
- 垂直市場
4. 行動通訊業者提供之行動定位服務相關最新資訊
- 行動通訊業者的行動定位服務相關舉措
- Nextel
- Sprint
- Verizon Wireless
- 其他 Tier-one 企業
5. 2005 年矚目的行動定位平台
- 2005 年矚目的平台
- 平台要項
- Microsoft MapPoint Location Server（MLS）
- QUALCOMM QPoint Solution
- Hewlett Packard OpenCall MLS
- Autodesk LocationLogic
- Openwave Location Services Platform
- TCS Xypoint Platform
- TruePosition Managed Location Services (MLS)
- 2005 年企業取向解決方案
6. Frost & Sullivan Awards
Abstract
Necessity for Viable Revenue Models Built around Location-based Services
A relatively lukewarm response to location-based services (LBS) in the consumer segment is
compelling mobile operators to turn their attention toward a more lucrative enterprise market. While
the ability to strike attractive revenue sharing arrangements with different participants in the
value chain remains a huge challenge, it is equally critical to fix a price point acceptable to the
enterprise and service providers. However, tangible return on investments through improved asset
utilization, enhanced customer service, higher job completion rates, and overall improved business
productivity has made enterprises more receptive to LBS deployments. Going forward, companies that
have traditionally relied on mobile resource management (MRM) solutions are expected to present the
greatest opportunities for LBS.
This Frost & Sullivan research offers a comprehensive analysis of the U.S. enterprise markets
for LBS. It identifies growth opportunities and highlights emerging verticals and products that will
enable vendors to create value for the customer. The study also offers application and technology
trends, demand analysis, revenue forecasts, and strategic recommendations that enable carriers to
maximize revenues and profits.
LBS for Handheld Devices Expand Market Opportunities for Carriers
Hardware solutions for LBS offerings are moving away from conventional vehicle-mounted devices to
handheld systems. "While vehicle-mounted devices serve as an adequate hardware solution, many
companies are demanding the option of locating field and remote staff at any point of time whether
or not they are in their vehicles," explains the analyst of this research. Handheld systems are
also expected to serve as a more practical and cost-effective solution for the small and medium
business (SMB) segment.
Mobile carriers are creating innovative pricing packages to drive demand in the SMB segment.
Smaller companies can now rent location based services instead of purchasing the entire gamut of
expensive hardware and software packages. Nextel Communications, in particular, has been highly
successful in targeting the SMB segment with its sophisticated yet affordable range of navigational,
tracking, and locating solutions.
Accuracy Proves to Play a Key Role in Driving Uptake of LBS in the U.S. Enterprise Markets
The total U.S. enterprise market for LBS is expected to grow from 390,000 users in 2004 to
slightly over 1.6 million users in 2007. While these growing figures are representative of the
wealth of opportunities for mobile carriers, they also signify intense competition as carriers
compete for customers. "Each application has its own set of performance requirements and as
application developers introduce more compelling services, the technical requirements have become
more demanding," observes the analyst "In this regard, accuracy and compatibility of LBS
are going to be critical competitive factors in the future."
Hybrid location technologies are emerging, as the industry moves toward assisted-GPS (A-GPS) that
offers greater accuracy levels. These hybrid solutions combine A-GPS with other location positioning
services in a manner which balances the strengths and weaknesses of each to provide a more reliable
and robust location solution. Moreover, since A-GPS is air-interface independent, it can be combined
easily with other technologies to suit the network plan and service offering, rollout plans, and
budget restrictions of the operator.
Table of Contents
- 1. Executive Summary
- 1. Introduction
- 1. Introduction
- 2. The LBS Opportunity
- 2. Research Findings
- 1. Market Forecasts & Demand
- 2. Application Trends
- 3. Technology Trends
- 4. Carrier Recommendations
- 2. Market Overview
- 1. Introduction
- 1. Overview
- 2. Definitions
- 3. Drivers
- 4. Challenges
- 2. Technology Analysis
- 1. Overview
- 2. Cell ID
- 3. U-TDOA
- 4. A-GPS
- 5. E-OTD
- 6. Hybrid Approach
- 3. Market Measurements
- 1. Market Metrics
- 1. Methodology
- 2. Market Forecasts
- 3. Handheld Device vs In-Vehicle
- 4. Capturing the Revenue Share
- 5. Demand Analysis
- 6. Vertical Segmentation
- 4. Carrier LBS Updates
- 1. Mobile Carrier LBS Activity
- 1. Nextel
- 2. Sprint
- 3. Verizon Wireless
- 4. Other Tier-one Carriers
- 5. 2005 Platforms to Watch in LBS
- 1. 2005 Carrier Platforms to Watch
- 1. Platform Requirements
- 2. Microsoft MapPoint Location Server (MLS)
- 3. QUALCOMMs QPoint Solution
- 4. Hewlett Packards OpenCall MLS
- 5. Autodesk LocationLogic
- 6. Openwave Location Services Platform
- 7. Telecommunications Systems (TCS) Xypoint Platform
- 8. TruePositions Managed Location Services (MLS)
- 2. 2005 Enterprise Solutions to Watch
- 6. Frost & Sullivan Awards
- 1. LBS Awards
- 1. Market Leadership
- 2. Carrier LBS Solution Award
- 3. Product Suite
- 4. Technology Leadership
- 5. Mobile Resource Management (MRM) Solution
- 2. Movers & Shakers Interview
- 1. Company Profile
- 2. CEO Corner
List of Figures
Chapter 1
- Location-Based Services Market: Top Commercial Location-Based Services for the Enterprise
Chapter 2
- Location-Based Services Market: Industry Drivers Ranked in Order of Impact (U.S.), 2004-2010
- Location-Based Services Market: Industry Challenges Ranked in Order of Impact (U.S.), 2004-2010
- Location-Based Services Market: User Plane vs. Control Plane
Chapter 4
- Location-Based Services Market: Carrier Choices by Air Interface
List of Charts
Chapter 1
- Location-Based Services Market: LBS Ecosystem (U.S.), 2005
- Location-Based Services Market: LBS Target Markets (U.S.), 2005
- Location-Based Services Market: Revenue and User Forecasts (U.S.), 2004-2010
- Location-Based Services Market: LBS Value Chain (U.S.), 2005
Chapter 2
- Location-Based Services Market: The Hybrid Advantage (U.S.), 2005
Chapter 3
- Location-Based Services Market: Revenue and User Forecasts (U.S.), 2004-2010
- Location-Based Services Market: Revenue and In-Vehicle User Forecasts (U.S.), 2004-2010
- Location-Based Services Market: Revenue and Handheld Device LBS Enterprise User Forecasts
(U.S.), 2004-2010 3-4
- Location-Based Services Market: Percent of Revenues by Product Type (U.S.), 2004-2010
- Location-Based Services Market: Percent of Users by Product Type (U.S.), 2004-2010
- Location-Based Services Market: User Forecasts by Product Type (U.S.), 2004-2010
- Location-Based Services Market: Revenue Forecasts by Product Type (U.S.), 2004-2010
- Location-Based Services Market: Percent of Revenues by Service Type (U.S.), 2004-2010
- Location-Based Services Market: Revenue Forecasts by Service Type (U.S.), 2004-2010
Chapter 5
- Location-Based Services Market: HP End-to-End LBS Solutions (U.S.), 2005
- Location-Based Services Market: Openwave Location Services Platform (U.S.), 2005 Location-Based
Services Market: TCS Xypoint Platform (U.S.), 2005
- Location-Based Services Market: Featured Solutions (U.S.), 2005
- Location-Based Services Market: Featured Solutions (U.S.), 2005
- Location-Based Services Market: Featured Solutions (U.S.), 2005
