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市場調查報告書

線上影片平台 (OVP)的全球市場

Global Online Video Platforms Market

出版商 Frost & Sullivan 商品編碼 260730
出版日期 內容資訊 英文 120 Pages
商品交期: 最快1-2個工作天內
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線上影片平台 (OVP)的全球市場 Global Online Video Platforms Market
出版日期: 2016年06月01日 內容資訊: 英文 120 Pages
簡介

本報告以全球線上影片平台 (OVP) 市場為焦點,提供市場成長推動因素、抑制因素,技術趨勢,競爭情形,及地區概要,趨勢,課題,及地區的差異之相關詳細分析,今後預測。

第1章 摘要整理

第2章 市場概要

  • OVP定義
  • 分析的焦點
  • 市場區隔定義
  • 定義
  • 數位媒體的價值鏈
  • 數位媒體生態系統的OVP所扮演的角色
  • OVP供應商
  • OVP客戶
  • 本調查辦理的問題

第3章 促進要素、抑制因素:線上影片平台整體市場

  • 促進要素
  • 促進要素的說明
  • 抑制因素
  • 抑制因素的說明

第4章 預測、趨勢:線上影片平台整體市場

  • 預測的前提條件
  • 收益預測
  • 收益預測的議論
  • 收益比預測:各地區
  • 收益預測:各地區
  • 地區市場生命週期分析

第5章 技術趨勢:線上影片平台整體市場

  • 技術趨勢

第6章 市場佔有率、競爭分析:線上影片平台整體市場

  • 發展的OVP市場
  • 競爭分析:市場佔有率
  • 競爭環境
  • 競爭情形
  • 競爭情形的議論
  • 競爭要素、評估
  • 市場佔有率、供應商分析:市場領導
  • 市場佔有率、供應商分析:市場挑戰者
  • 市場佔有率、供應商分析:市場競爭者
  • 參與企業、撤退企業
  • 關注企業清單
  • 關注企業清單:Anvato

第7章 OVP:TVE (TV Everywhere ) 市場區隔分析

  • TVEO的VP市場區隔的主要調查結果
  • 檢測
  • 收益預測

第8章 OVP:OTT (Over-the-Top) 、其他市場區隔分析

  • OTT、其他市場區隔的主要調查結果
  • 檢測
  • 收益預測

第9章 NALA (北美、南美) 市場分析

  • NALA分析
  • TVE市場區隔的OVP:收益預測
  • OTT、其他市場區隔的OVP:收益預測
  • 收益預測的議論

第10章 EMEA (歐洲、中東、非洲) 市場分析

第11章 APAC (亞太地區) 市場分析

第12章 總論

第13章 附錄

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目錄
Product Code: NFCF-01-00-00-00

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across the world. Online video platforms (OVPs) have been a huge beneficiary of this trend. This study provides an outlook of the global OVP market. It offers a detailed examination of market drivers and restraints, technology trends, competitive landscape, and regional nuances. The base year is 2015 and the forecast period is 2016 to 2021. The study concludes with market predictions and recommendations.

Key Questions This Study Will Answer

  • Is the market growing? How long will it continue to grow, and at what rate?
  • What factors will drive the growth of this market? What are the challenges that will hold the market back?
  • Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
  • What are the current pricing trends in the market, and how will it evolve in the future?
  • What technology trends are shaping the marketplace today?
  • What segments and regions are most rapidly adopting OVPs? How will this landscape evolve in the future?

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Executive Summary-Market Engineering Measurements
  • 4. Executive Summary-Market Engineering Measurements (continued)
  • 5. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

  • 1. Market Overview-OVP Definition
  • 2. Market Overview-OVP Definition (continued)
  • 3. Market Overview-Focus of Analysis
  • 4. Market Overview-Segment Definitions
  • 5. Market Overview-Segment Definitions (continued)
  • 6. Market Overview-Definitions
  • 7. Digital Media Value Chain
  • 8. Market Overview-OVP Role in Digital Media Ecosystem
  • 9. Market Overview-OVP Vendors
  • 10. Market Overview-OVP Vendors (continued)
  • 11. Market Overview-OVP Customers
  • 12. Market Overview-Key Questions This Study Will Answer

3. DRIVERS AND RESTRAINTS-TOTAL ONLINE VIDEO PLATFORMS MARKET

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Drivers Explained (continued)
  • 7. Drivers Explained (continued)
  • 8. Drivers Explained (continued)
  • 9. Drivers Explained (continued)
  • 10. Drivers Explained (continued)
  • 11. Drivers Explained (continued)
  • 12. Market Restraints
  • 13. Restraints Explained
  • 14. Restraints Explained (continued)
  • 15. Restraints Explained (continued)
  • 16. Restraints Explained (continued)
  • 17. Restraints Explained (continued)
  • 18. Restraints Explained (continued)
  • 19. Restraints Explained (continued)
  • 20. Restraints Explained (continued)

4. FORECASTS AND TRENDS-TOTAL ONLINE VIDEO PLATFORMS MARKET

  • 1. Forecast Assumptions
  • 2. Forecast Assumptions (continued)
  • 3. Revenue Forecast
  • 4. Revenue Forecast Discussion
  • 5. Percent Revenue Forecast by Region
  • 6. Revenue Forecast by Region
  • 7. Regional Market Life Cycle Analysis: 2015
  • 8. Regional Market Life Cycle Analysis: 2015 (continued)
  • 9. Regional Market Life Cycle Analysis: 2015 (continued)

5. TECHNOLOGY TRENDS-TOTAL ONLINE VIDEO PLATFORMS MARKET

  • 1. Technology Trends
  • 2. Technology Trends (continued)
  • 3. Technology Trends (continued)

6. MARKET SHARE AND COMPETITIVE ANALYSIS- TOTAL ONLINE VIDEO PLATFORMS MARKET

  • 1. The Evolving OVP Market
  • 2. The Evolving OVP Market (continued)
  • 3. Competitive Analysis-Market Share
  • 4. Competitive Environment
  • 5. Competitive Landscape
  • 6. Competitive Landscape Discussion
  • 7. Competitive Factors and Assessment
  • 8. Market Share and Vendor Analysis-Market Leader
  • 9. Market Share and Vendor Analysis-Market Challengers
  • 10. Market Share and Vendor Analysis-Market Challengers (continued)
  • 11. Market Share and Vendor Analysis-Market Challengers (continued)
  • 12. Market Share and Vendor Analysis-Market Contenders
  • 13. Market Share and Vendor Analysis-Market Contenders (continued)
  • 14. Market Share and Vendor Analysis-Market Contenders (continued)
  • 15. Emerging and Receding Participants
  • 16. Hot Company Watch List
  • 17. Hot Company Watch List: Anvato
  • 18. Hot Company Watch List: Anvato (continued)

7. OVP FOR TVE SEGMENT BREAKDOWN

  • 1. OVP for TVE Segment Key Findings
  • 2. Measurements
  • 3. Revenue Forecast

8. OVP FOR OTT AND OTHERS SEGMENT BREAKDOWN

  • 1. OVP for OTT and Others Segment Key Findings
  • 2. Measurements
  • 3. Revenue Forecast

9. NALA BREAKDOWN

  • 1. NALA Breakdown
  • 2. NALA Breakdown (continued)
  • 3. OVP for TVE Segment-Revenue Forecast
  • 4. OVP for OTT and Others Segment-Revenue Forecast
  • 5. Revenue Forecast Discussion
  • 6. Revenue Forecast Discussion (continued)
  • 7. Revenue Forecast Discussion (continued)
  • 8. Revenue Forecast Discussion (continued)
  • 9. Revenue Forecast Discussion (continued)
  • 10. Revenue Forecast Discussion (continued)
  • 11. Revenue Forecast Discussion (continued)

10. EMEA BREAKDOWN

  • 1. EMEA Breakdown-Western Europe
  • 2. EMEA Breakdown-Western Europe (continued)
  • 3. EMEA Breakdown-Nordics
  • 4. EMEA Breakdown-Nordics (continued)
  • 5. EMEA Breakdown-Middle East
  • 6. EMEA Breakdown-Middle East (continued)
  • 7. EMEA Breakdown-Middle East (continued)
  • 8. OVP for TVE Segment-Revenue Forecast
  • 9. OVP for OTT and Others Segment-Revenue Forecast
  • 10. Revenue Forecast Discussion
  • 11. Revenue Forecast Discussion (continued)

11. APAC BREAKDOWN

  • 1. APAC Breakdown
  • 2. APAC Breakdown (continued)
  • 3. OVP for TVE Segment-Revenue Forecast
  • 4. OVP for OTT and Others Segment-Revenue Forecast
  • 5. Revenue Forecast Discussion
  • 6. Revenue Forecast Discussion (continued)
  • 7. Revenue Forecast Discussion (continued)

12. THE LAST WORD

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

13. APPENDIX

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. List of Exhibits
  • 5. List of Exhibits (continued)
  • 6. Partial List of Companies Interviewed
  • 7. Learn More-Next Steps
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