本報告已在2011年07月19日停止出版。
DR (電子放射線攝影) 因技術革新而實現，而且現在已經改善了最初生產效率性低及價格過高等問題。由於 PACS（醫學影像管理系統）的普及，為了進一步達到成本降低及品質改善的目標，於是市場導入了 DR 技術。 DR 不僅能解決底片顯像遲緩及非效率性的問題，也能有效地降低場所及放射線人員的需求。
專門在各尖端產業裡從事戰略性調查的美國市調公司 Frost & Sullivan(總公司: 德州)，詳盡地調查與分析全球 DR 市場，並有系統地出版綜合報告書“World Digital Radiography Markets”。
此報告書在下面的內容裡，針對全球 DR 市場的概要、市場影響因素及市場阻礙要素、行銷及市場計畫的相關課題等，進行詳盡地探討。
1. 摘要
2. DR 的整體市場
- 市場概要
- 序論
- 定義及手法
- 市場技術評價指標
- 收益預測
- 地區收益預測
- 市場影響因素
- 市場阻礙要素
- 技術概要
- 製品分析
- 競爭分析
- 市場課題
- 產業課題概要
- 由於 DR 攝影法的價值不斐，間接妨礙了其市場導入。
- 電腦放射線攝影的市場佔有
- 價格崩壞所導致的收益性問題及外部的市場參與
- 缺乏沒有底片 X 光攝影法的臨床實例成為 DR 裝置購買的絆腳石
- 策略建言
- 策略建言的概要
- 選定具有成長收益性的價格計畫
- 能夠發揮市場最大可能性的高度技術解決策略的提案
- 以最有把握的市場為目標的販賣計畫開發
- 數位 X 光攝影的臨床實績的增加所帶來的技術強化業績
- Frost ＆ Sullivan Awards
3. 北美DR市場
4. 歐洲 DR 市場（詳細目次與前章相同）
5. 日本及全球其他 DR 市場（詳細目次與前章相同）
6. 附錄
Abstract
Increasing Implementation of PACS Pushes Digital Radiography into High
Gear
As an emerging technology, digital radiography (DR) has witnessed phenomenal
success and overcome initial hurdles, such as inefficient manufacturing,
production bottlenecks, exorbitant prices, and low customer interest. Increasing
proliferation of picture archiving and communications systems (PACS) is driving
the adoption of complementary DR technology that assists in achieving
cost-cutting and quality improvement goals. Deployment of DR in a PACS
environment provides comprehensive and cost-effective image management solutions
that could replace film-based and computed radiography systems. DR also
eliminates delays and inefficiencies inherent in film development, increasing
patient throughput and allowing hospitals to economize on space and deployment
of radiology employees.
This Frost & Sullivan research analyzes the digital radiography markets
and different types of underlying technologies such as charge-coupled device (CCD)
cameras, amorphous silicon detectors, and amorphous selenium detectors. A
comprehensive coverage of key market drivers, restraints, and challenges assists
in creating focussed marketing and business plans. Strategic recommendations
enable participants to harness the benefits of the latest developments and
emerging opportunities in this market.
Future Price Reduction Set to Stimulate Wider Acceptance of DR Systems
High-priced DR systems with flat-panel detectors were initially introduced to
cater to large hospitals and medical centers. However, with the market expanding
beyond the early-adopter segment, competitively priced DR systems are expected
to gain widespread popularity and gradually replace computed radiography.
"Economies of scale and increased production volumes for flat-panel
detectors are signalling cost maturation and ultimately more affordable DR
systems accessible to smaller hospitals and outpatient facilities,"
explains the analyst.
However, extremely low-prices, though competitive in the short run, do not
necessarily boost unit shipments. This assumes greater significance when dealers
and distributors become involved, since manufacturers typically lose 30 to 40
percent of the sales proceeds to revenue sharing with distributors. A balanced
pricing strategy of five to ten percent below the market average is considered
optimum and stimulates sustainable revenue growth in the long run.
High-performance Imaging Combined with Lower Radiation Doses Spurs Growth
of DR
The use of low-radiation dosage to produce superior quality X-ray images is a
significant achievement that catapults DR systems ahead of general radiography
screen-film systems. "Many DR models operate at about half the radiation
dosage conventional X-ray systems require for routine radiological
examinations," notes the analyst. "Considering the health risks
attached to radiation exposure, low-radiation doses combined with equivalent
imaging power may boost the sales of DR systems."
Innovative technology that incorporates several value-added features improves
diagnostic and clinical performance of DR systems in the medical imaging
environment. For instance, the tissue equalization feature permits a single
high-quality display of both low- and high-density tissues. Dual energy
subtraction is a sophisticated imaging technique that allows different
attenuation characteristics of soft tissue and bone to be individually
processed. This may prove to be a high-potential technology since it eliminates
overlying structures and replaces frequently obscured pathology with
high-clarity images.
Table of Contents
- EXECUTIVE SUMMARY
- TOTAL DIGITAL RADIOGRAPHY (DR) MARKET
- Market Overview
- Introduction
- Definitions and Methodology
- Market Engineering Measurements
- Revenue Forecast
- Regional Revenue Analysis
- Market Drivers
- Market Restraints
- Technology Overview
- Product Analysis
- Competitive Analysis
- Industry Challenges
- Overview of Industry Challenges
- High Prices of DR Systems Act as Deterrent to Technology Adoption
- Computed Radiography Continues to Dominate Market for Digital
Acquisition X-Ray
- Price Erosion Threatens Profitability and May Force Some
Competitors out of the DR Market
- Lack of Substantiated Clinical Advantages of Filmless Radiography
Discourages DR Equipment Purchase
- Strategic Recommendations
- Overview of Strategic Recommendations
- Select Appropriate Pricing Plan that Balances Profitability with
Growth
- Offer Flexible High-Quality Solutions that Maximize Market
Potential
- Develop a Sales Plan that Targets High-Opportunity Markets
- Work to Develop Technology Enhancements that Improve Clinical
Performance of DR
- Frost & Sullivan Awards
- Frost & Sullivan Technology Innovation Award
- Frost & Sullivan European Market Leadership Award
- Frost & Sullivan Global Market Leadership Award
- Frost & Sullivan Product Innovation Award
- Frost & Sullivan Best Product Value Award
- NORTH AMERICAN DIGITAL RADIOGRAPHY (DR) MARKET
- Market Overview
- Introduction
- Market Trends
- Installed Base Forecast
- Procedure Volume Forecast
- Market Analysis
- Revenue Forecast
- Unit Shipment Forecast
- Pricing Trends
- Competitive Structure
- EUROPEAN DIGITAL RADIOGRAPHY (DR) MARKET
- Market Overview
- Introduction
- Market Trends
- Installed Base Forecast
- Procedure Volume Forecast
- Market Analysis
- Revenue Forecast
- Unit Shipment Forecast
- Pricing Trends
- Competitive Structure
- JAPANESE AND REST-OF-WORLD DIGITAL RADIOGRAPHY (DR) MARKETS
- Market Overview
- Introduction
- Market Trends
- Installed Base Forecast
- Procedure Volume Forecast
- Market Analysis
- Revenue Forecast
- Unit Shipment Forecast
- Pricing Trends
- Competitive Structure
- APPENDIX
- Supporting Statistical Data
- Number of Private Hospitals
- Number of Government Hospitals
- Number of Freestanding Medical Imaging Centers
- Number of Radiologists
