The ultrasound market in the United States was estimated to reach $1.27 billion in 2003. Frost & Sullivan has identified three areas that are expected to exhibit higher growth rates than the overall market. The first is a relatively new product category - hand-carried ultrasound (HCU) units. Growing from a $5-million market in 1999 to over $96 million in 2003, these high-performance portable, affordable systems are accelerating the proliferation of ultrasound imaging to medical specialties other than cardiology, radiology, and OB/GYN. Even within these traditional clinical segments, cardiology ultrasound is showing an exciting pipeline of technological innovations and strong procedural volume growth. Lastly, adoption of ultrasound imaging by new user groups - surgeons, anesthesiologists, and emergency physicians - is also spurring the ultrasound market growth.

This Frost & Sullivan research analyzes the U.S. markets for ultrasound imaging equipment. The study covers ultrasound imaging equipment in radiology, cardiology, OB/GYN, and other clinical areas. For each segment, revenue, unit shipment, and installed base forecasts are provided, along with an overview of the competitive structure and market share breakdowns, where available.

HCU Set to Transform the Ultrasound Industry Landscape

The HCU market is driven by two technology trends - advanced PC-based architecture and rapid miniaturization. "Hand-carried ultrasound systems can reshape the U.S. ultrasound market in two ways and the industry participants will ultimately decide the direction of the market," says the analyst. On one hand, higher performance HCU systems can help expand the installed base of ultrasound equipment to include new medical users who previously could not afford the highly priced cart-based systems. However, the growing tendency of vendors to position HCU systems as lower cost replacements of cart-based systems can suppress the average selling prices of ultrasound systems, dampening overall ultrasound market revenues.

Current Demographic Trend Creates Sizeable Opportunities for Cardiology Ultrasound

"The cardiology ultrasound market is expected to experience the highest procedural volume growth rate due to the aging U.S. population - the number of ultrasound imaging procedures performed by cardiologists has been increasing at 10 percent and more annually since 2000," says the analyst.

In addition, Medicare reimbursement for echocardiography procedures is very rich compared to reimbursement for radiology and OB/GYN procedures. As a result, the U.S. cardiology market is expected to be the strategic contention point amongst the "Big-3" vendors - Siemens, Philips, and GE Medical Systems. A strong pipeline of technological breakthroughs such as "Live 3D" or real-time 3D and contrast perfusion imaging will usher in a favorable cycle of upgrade and replacement for the cardiology ultrasound market.

EXECUTIVE SUMMARY
- Executive Summary
  - Executive Summary
TOTAL ULTRASOUND MARKET
- Total Ultrasound Market Forecasts and Trends
  - Overview
  - Market Segmentation and Definitions
  - Research Methodology
  - Market Engineering Measurements
  - Revenue Forecast
  - Unit Shipment Forecast
  - Installed Base Analysis
  - Market Drivers
  - Market Restraints
- Opportunities and Strategic Recommendations
  - Overview
  - Opportunities
  - Strategic Recommendations
- Total Ultrasound Competitive Trends
  - Competitive Structure
  - Market Share Analysis
- Frost & Sullivan Awards
  - Product Line Excellence Award
  - Technology Innovation Award
  - Product Excellence Award
  - Growth Strategy Award
CARDIOLOGY ULTRASOUND MARKET
- Cardiology Ultrasound Forecast and Trends
  - Overview
  - Market Engineering Measurements
  - Revenue Forecast
  - Unit Shipment Forecast
  - Installed Base Analysis
  - Technology Trends
- Cardiology Ultrasound Competitive Trends
  - Competitive Structure
  - Market Share Analysis
RADIOLOGY ULTRASOUND MARKET
- Radiology Ultrasound Forecast
  - Overview
  - Market Engineering Measurements
  - Revenue Forecast
  - Unit Shipment Forecast
  - Installed Base Analysis
  - Technology Trends
- Radiology Ultrasound Competitive Trends
  - Competitive Structure
  - Market Share Analysis
OB/GYN ULTRASOUND MARKET
- OB/GYN Ultrasound Forecast
  - Overview
  - Market Engineering Measurements
  - Revenue Forecast
  - Unit Shipment Forecast
  - Installed Base Analysis
  - Technology Trends
- OB/GYN Ultrasound Competitive Trends
  - Competitive Structure
  - Market Share Analysis
OTHERS ULTRASOUND MARKET
- Others Ultrasound Forecast
  - Overview
  - Market Engineering Measurements
  - Revenue Forecast
  - Unit Shipment Forecast
HAND-CARRIED ULTRASOUND MARKET
- Hand-Carried Ultrasound Forecasts
  - Overview
  - Product Definition
  - Market Engineering Measurements
  - Revenue Forecast
  - Unit Shipment Forecast
  - Installed Base Analysis
  - Technology Trends
- Hand-Carried Ultrasound Competitive Trends
  - Market Share Analysis
EMERGING END USER GROUPS
- Emerging End Users Overview
  - Overview
- Emerging End User Group - Surgeons
  - Overview
  - Impact on Patient Care
  - Economic Incentives
  - End User Education Initiatives
  - Market Estimates
- Emerging End User Group - Anesthesiologists
  - Overview
  - Impact on Patient Care
  - Economic Incentives
  - End User Education Initiatives
  - Reimbursement Analysis
  - Market Estimates
- Emerging End User Group - Emergency Physicians
  - Overview
  - Impact on Patient Care
  - Economic Incentives
  - End User Education Initiatives
  - Market Estimates
DECISION SUPPORT DATABASE
- Supporting Statistical Data
  - Myocardial Infarction Incidence
  - Stroke Incidence
  - Hypertension Prevalence
  - Demographic Data - Population over 65
  - Demographic Data - Birth Rate

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