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市場調查報告書
商務策略:消費者取向付款的調查結果(2011年)
Business Strategy: Results from the 2011 Consumer Payments Survey
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商務策略:消費者取向付款的調查結果(2011年) 是由出版商IDC Financial Insights在2011年11月所出版的。
這份英文市場調查報告書包含Pages: 17 價格從美金4500起跳。
本報告提供2011年3月，以美國消費者為對象所進行的電話訪問調查，得出新的付款技術利用相關概況、線上帳單的支付、預付卡（尤其是支付卡）、利潤(報酬)計畫的卡片選擇影響等驗証，彙整現況與未來展望，為您概述為以下內容。
IDC Financial Insights的見解
關於本調查
概況
- 新付款技術的利用:2011年
- 長期性的趨勢
- 工資及福利卡的分化
- 線上付費進步,不過，請款者是主要的推動因素
- 利潤(報酬)點更加有力
- 行動裝置受到關注
方法
未來展望
主要的建議
參考資料
圖表
This IDC Financial Insights report discusses the results of a nationally representative Web survey of U.S. consumers focused on usage of emerging payment technologies. The most recent survey, conducted in March 2011, showed strong growth in online bill payment, prepaid cards, and mobile payments for digital content. The influence of reward points on consumer choice of payment instrument also increased dramatically. According to Aaron McPherson, practice director, Financial Services at IDC Financial Insights and the principal author of this report, "Despite the cost pressures facing the financial industry, banks and credit unions must continue to invest in their payment products to take advantage of the many promising growth trends we have seen in this year's survey. Otherwise, they risk leaving money on the table for nonbanks to pick up."
Table of Contents
IDC Financial Insights Opinion
In This Study
Situation Overview
The Approach
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Payment Technologies Used in the Past Three Months
Figure: Usage of Closed-Loop and Open-Loop Gift Cards in the Past Three Months, 2003, 2005-2009, and 2011
Figure: Usage of Benefit and Payroll Cards in the Past Three Months, 2003, 2005-2009, and 2011
Figure: Usage of Online Payment Technologies in the Past Three Months, 2003-2009 and 2011
Figure: Reward Program Influence on Credit or Debit Card Usage, 2009 and 2011
Figure: Reward Program Influence on Credit or Debit Card Usage by Household Income
Figure: Respondents' Mobile Phone Status
Figure: Mobile Phone Usage for Bank or Credit Union Interaction
Figure: Physical Point-of-Sale Purchases with Mobile Phones
Figure: Online Purchases with Mobile Phones
Figure: Mobile Payment Services Usage
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