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市場調查報告書
新客戶中心主義的課題 - 2012年:亞太地區銀行的配合措施
Perspective: A New Customer-Centricity Agenda for 2012 - What Asia/Pacific Banks Are Up To
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新客戶中心主義的課題 - 2012年:亞太地區銀行的配合措施 是由出版商IDC Financial Insights在2011年09月所出版的。
這份英文市場調查報告書包含Pages: 8 價格從美金1500起跳。
本報告提供以徐徐影響銀行業界的五個社群技術為主題的相關概述，其改變了該市場的客戶中心主義行動計劃的理由與方法、驗証其達成此領域資源集中的效果，再加上先行引進的亞太地區銀行案例，為您概述為以下內容。
關於本調查
- 行動:行動設備的增加·可動性提高
- 分析:銀行變得更智慧化
- 溝通與合作:客戶不再孤立
- 即時回應:速度取勝
- 個性化:追求更加個性化
- 主要的建議
參考資料
This IDC Financial Insights Perspective highlights five social technology themes that have become increasingly resonant in the banking industry. We discuss how and why these themes can transform the agenda of customer centricity in banking, and the successes that banks can achieve if they focus their resources on these areas. We also cite the experience of early adopters among Asia/Pacific banks. The emergence of the social and technology phenomena, alongside dramatic shifts in customer preferences, presents a profound opportunity for banks to change their proposition to customers. This includes creating new ways to design products, push cross- and upsell opportunities, and manage customer relationships. Organizations should effectively respond to the changing times and the new trends that come with such changes.
Table of Contents
In This Perspective
Mobility: More Mobiles, More Mobile
Analytics: Banks Getting Smarter
Community and Collaboration: No Customer Is an Island
Instantaneous Response: Speed Wins
Personalization: The Pursuit of Hyper-Personalization
Essential Guidance
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