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市場調查報告書
銀行利用的社群媒體:初期的8個原則
Perspective: Eight Early Principles in the Use of Social Media in Banking
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銀行利用的社群媒體:初期的8個原則 是由出版商IDC Financial Insights在2011年09月所出版的。
這份英文市場調查報告書包含Pages: 6 價格從美金1500起跳。
本報告提供即使在全球，一般也認為是社群媒體滲透度最高的澳洲銀行及馬來西亞的CIMB銀行等，調查這些比起其他銀行先利用社群媒體的銀行，彙整其引進同時所考慮的原則，為您概述為以下內容。
IDC的見解
關於本調查
- 初期的8原則
- 不怕
- 定期性地追蹤感情
- 幾乎都是否定的意見吧
- 追蹤有影響力的人
- 孤立吵鬧的反對者
- 和其他流通管道策略性整合
- 增強內容
- 不僅僅是Facebook
變化料敵機先
參考資料
This IDC Financial Insights Perspective discusses eight early principles in the use of social media in banking. In the past two months, IDC Financial Insights Asia/Pacific ran several round tables and hosted one executive panel on the use of social media in banking. These forums have given us insight into how banks utilize the power of social media in the current realities of their respective markets and organizations. In this Perspective, we move beyond discussing the lofty promise of social media (the industry has long been saying that social media will drastically transform banking as we know it) toward more thoroughly understanding its current practice (how it is used by banks in the here and now). Perhaps more significantly, our audience was not just ordinary banks - these institutions have had more experience in social media over their peers and rivals. Our selection of banks include some of the most forward-looking banks in Australia (a market with one of the highest social media penetration metrics in the world), CIMB Bank in Malaysia (probably the bank with the highest number of likes on Facebook, with more than 225,000 as of September 1, 2011), and two global players making forays into the Asia/Pacific region.
Table of Contents
In This Perspective
Eight Early Principles
1. Be Not Afraid!
2. Track Sentiment Regularly
3. It Is Going to Be Mostly Negative
4. Track the Influencer
5. Isolate the Noisy Dissenter
6. Tactically Integrate with Other Channels
7. Beef Up Your Content
8. It Is Not Just Facebook
Anticipating Changes
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