商業策略：Hong Kong Banking Roundtable-重新檢視其商業模式

2011年Hong Kong Banking Roundtable中提到包括以管道傳遞、Web2.0之崛起、客戶中心主義、業務分析、風險管理、創新和技術交付為新範例之中心議題。雖2011年仍持續對行動通訊投資，但因至今當局對行動平台之投資要求較少，也可能出現慣性的情形。由於銀行對無法忽視社群媒體有所共識，因此開始導入Web2.0技術，與消費者進行溝通，提升企業認知，監視線上客戶意見交換等企業也越來越多。

本報告為，重新探討2011年8月舉辦之Hong Kong Banking Roundtable中提到的中心議題，並分析亞洲各國產業CIO如何展望今後之商業及技術發展等，以下列摘要形式闡述。

IDC Financial Insights之見解

關於本調查

• The Hong Kong Banking Roundtable 2011

概況

• 關注香港經濟
  • 仍是令人稱羨的獲利地區嗎？
  • 迫在眉睫之風險
  • 金融服務之情勢：2011-2012年觀察
    • 仍緊張之流動性
    • 關注中國NPL(不良債權)之銀行
    • 加強與中國內陸策略之合作

方式

• 成為香港銀行核心的主要領域
  • 管道傳遞及Web2.0之崛起
    • 行動銀行：慢慢前進
    • 社群媒體：雖有架構，銀行卻仍未慎重
  • 數據過剩時代之客戶中心主義及業務分析
  • 新經濟情勢之風險管理
  • 技術交付之創新及新範例

今後展望

• 緊急策略挑戰
• 預算及投資領域
• 銀行之弱點
• 新的趨勢徵兆

主要建議

因應措施

參考資料

• 相關調查
• Synopsis

圖表

This IDC Financial Insights report reiterates the core topics discussed by the industry CIOs and their deputies at our annual Hong Kong Banking Roundtable. Held in August 2011, this meeting forms part of our Bankers' Boardroom Roundtable Series of high-level peer discussions for senior practitioners across various cities in Asia. The report concludes with findings from a poll of the respondents to decipher what were their forward-looking business and technology endeavors for the near to the medium term.

"Attending issues the Hong Kong bankers are facing center around channel delivery and the rise of Web 2.0, customer centricity and business analytics, risk management in the context of our new financial landscape, and innovation and new paradigms in technology delivery," revealed Li-May Chew, CFA, associate research director, Asia/Pacific Financial Advisory Service. "The inertia in mobility investments continues into 2011, partly a resultant from the lack of advocacy from regulators for banks to invest on mobile platforms. Interestingly, however, the consensus viewpoint was that social media is now too ubiquitous for bankers to ignore, so most are starting to leverage Web 2.0 technologies to connect to consumers, drive greater corporate awareness, and monitor online customer conversations."

Table of Contents

IDC Financial Insights Opinion

In This Study

• The Hong Kong Banking Roundtable 2011

Situation Overview

• Spotlighting the Hong Kong Economy

  • Is It Still in an Enviable Sweet Spot?

  • Risks on the Horizon

  • The Financial Services Landscape: Some Observations for 2011-2012

    • The Continuous Tightening of Liquidity

    • Banks Keeping a Watchful Eye on China's NPLs

    • Forging of Strategic Ties with Mainland Banks

The Approach

• Core Focus Areas for Hong Kong Banks

  • Channel Delivery and the Rise of Web 2.0

    • Mobile Banking: More Baby Steps Being Taken

    • Social Media: Being Embraced, But Banks Remain Wary

  • Customer Centricity and Business Analytics in This Era of Data Overload

  • Risk Management in the Context of Our New Financial Landscape

  • Innovation and New Paradigms in Technology Delivery

Future Outlook

• Strategic Imperatives

• Spending Budgets and Areas of Investment

• Pain Points of the Bankers

• New Trends on the Horizon

Essential Guidance

• Actions to Consider

Learn More

• Related Research

• Synopsis

Table: Budget Growth in IT Spending at Asia/Pacific Banks, 2012 Forecast Versus 2010

Figure: Social Networking Reach and Engagement in Asia/Pacific Markets

Figure: Importance Level of Strategic Banking Imperatives in the Next 12 Months