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市場調查報告書
資本市場社群媒體策略和使用案例
Perspective: Capital Markets' Social Media Strategies and Use Cases
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資本市場社群媒體策略和使用案例 是由出版商IDC Financial Insights在2011年07月所出版的。
這份英文市場調查報告書包含Pages: 10 價格從美金1500起跳。
關於社群媒體，當初金融產業並沒有特別感受到它的優點，所以也就沒有積極的引進。但由於這數個月對社群媒體的認知度產生很大的變化，現在對社群媒體的相關企劃也逐漸積極。但相對來說，對嚴格法規的應對，資料的安全性，以及對隱私保護環境的擔憂，這些都是金融機關在實行社群媒體策略所要考慮的因素。
本報告提供金融機關的社群媒體利用相關資料，擔任銀行社群媒體的員工，供應商，意見領袖等採訪，彙整金融服務及資本市場社群媒體策略及使用案例等相關資料，為您概述為以下內容。
關於本調查
- 概要
- 社群媒體策略
- 社群媒體的方法和使用案例
- 預測
參考資料
圖表
- 圖:IDC的市場定義分類
- 圖:自家公司網路的價值認同:網路轉換成價值
Abstract
This IDC Financial Insights Perspective presents insights from our research
as well as a number of events that have either
focused on or discussed social media in capital markets over
the past couple of months. Our conversations were with bank
social media executives, social media vendors, and thought leaders in
social media. They shared their thoughts and perspectives on social
media strategies and examples of use cases in financial services
and capital markets.
While Wall Street is slow in adopting social
media, there has been increased momentum and depth of dialogue
on the topic over the past several months. Initially, firms
viewed social media as personal tools and not as a
business solution. Given this, internal and customer usage of social
media was not seen as beneficial. This perspective has changed
drastically and, currently, it is almost a de facto rule
that you need to have or plan to offer some
social media program within your firm. The dialogue has moved
from should I be using social media to how to
best utilize it. IDC sees firms as needing to develop
their social businesses.
Not all industries have to contend with the
intense regulatory and data security/privacy environment that capital markets firms
constantly deal with. Because of this, there are unique considerations
for financial firms when thinking of social media strategies. In
this Perspective, we highlight some of these social media strategies
as well as examples from major financial firms that were
gleaned from specific conversations, events, and our ongoing research.
Table of Contents
- In This Perspective
- Overview
- Social Media Strategies
- Social Media Approaches and Use Cases
- What' s Next?
- Learn More
- Figure: IDC' s Socialytics Taxonomy
- Figure: Knowing the Value of Your Network: Converting the Network into Value
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