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市場調查報告書
商業策略：美國零售行動銀行服務供應商調查（2010年）
Business Strategy: 2010 Retail Mobile Banking Vendor Survey -- Mobile Strategies Begin to Take Hold
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商業策略：美國零售行動銀行服務供應商調查（2010年） 是由出版商IDC Financial Insights在2010年08月所出版的。
這份英文市場調查報告書包含Pages: 45 價格從美金4500起跳。
本報告書針對13間美國零售行動銀行服務供應商進行調查，包括目前行動銀行服務的狀況、可供下載的應用程式將會增加、對於行動供應商而言威脅將會減少等各種備受矚目的動態介紹，內容概要摘記如下。
IDC Financial Insights之見解
關於本調查
概況
方法
未來展望
主要建議
參考資料
圖表
Abstract
This IDC Financial Insights report of 13 U.S. retail mobile
banking solution providers once again provides some interesting insight into
the current mobile banking landscape. Some of the more interesting
trends that have emerged are the growth of downloadable applications
and the decrease in the perceived threat of the mobile
providers.
"It appears that the teams have been picked, and that
financial institutions for now are in the driver' s seat when
it comes to the future for mobile banking. Carriers are
content selling data plans as opposed to generating revenue from
banking transactions," says Marc DeCastro, research manager, Consumer Banking, IDC
Financial Insights. "What is more pressing is that many financial
institutions continue to view mobile as a defensive strategy or
they are pairing it with online banking and bill pay.
While defense can certainly be a strategy, it can quickly
become a liability if the channel is not properly marketed
and maintained."
Table of Contents
- IDC Financial Insights Opinion
- In This Study
- Brief Description of the Survey
- Situation Overview
- The Approach
- Future Outlook
- Essential Guidance
- Actions for Financial Institutions
- Actions for Vendors
- Learn More
- Related Research
- Synopsis
- Appendix: 2009 Survey Figures
- Table: Currently Supported Mobile Banking Platforms by Vendor, 2010
- Table: Currently Supported Account Information Features by Vendor, 2010
- Table: Currently Supported Fund Movement Features by Vendor, 2010
- Table: Currently Supported General Mobile Activity by Vendor, 2010
- Table: Number of Vendors Launching U.S. Mobile Banking Product, 2001–2009
- Figure: Respondents by Target Bank Size, 2010
- Figure: Installed Mobile Solution by Region, 2010
- Figure: Future Development/R&D Share by Mobile Banking Platform, 2010
- Figure: Mobile Banking Initiatives, 2010
- Figure: Status of U.S. and Global Mobile Banking Adoption Rates, 2010
- Figure: Carriers' Impact on Mobile Banking, 2010
- Figure: Reported Growth of SMS/Text from 2009 to 2010
- Figure: Reported Growth of Web/Browser Based Access from 2009 to 2010
- Figure: Reported Growth of Downloadable Applications from 2009 to 2010
- Figure: Status of iPhone Application Development, 2010
- Figure: Status of Google Android Smartphone Application Development, 2010
- Figure: Status of Symbian Platform Application Development, 2010
- Figure: Status of BlackBerry/RIM Application Development, 2010
- Figure: Status of Windows Phone 7 Platform Application Development, 2010
- Figure: Method of Support for Handling Mobile Banking, 2010
- Figure: Agree or Disagree: Carriers as a Barrier to Mobile Banking
- Figure: Agree or Disagree: Impact of Economic Conditions on Mobile Banking Growth
- Figure: Agree or Disagree: Standards in Mobile Banking as an Issue
- Figure: Agree or Disagree: Multifactor Authentication for Mobile Banking
- Figure: Agree or Disagree: Marketing of Mobile Banking
- Figure: Agree or Disagree: Mobile Banking Customer Adoption
- Figure: Agree or Disagree: Nontraditional Players in the Mobile Market
- Figure: Agree or Disagree: Charging for Mobile Banking
- Figure: Agree or Disagree: Global Versus U.S. Mobil Banking Strategy
- Figure: Agree or Disagree: Mobile Banking as a Defensive Strategy
- Figure: Installed Mobile Banking Solutions by Vendor, 2010
- Figure: Status of New Client Acquisitions as of May 1, 2010
- Figure: Most Frequent Transaction Types Conducted, 2010
- Figure: Installation of iPhone Mobile Banking Applications, 2010
- Figure: Mobil Versus Online Banking Authentication Schemes, 2010
- Figure: Respondents by Target Bank Size, 2009
- Figure: Installed Mobile Solution by Region, 2009
- Figure: Installed Mobile Banking Solutions by Vendor, 2009
- Figure: Status of New Client Acquisitions, 2009
- Figure: Most Frequent Transaction Types Conducted, 2009
- Figure: Installation of iPhone Mobile Banking Applications, 2009
- Figure: Mobile Versus Online Banking Authentication Schemes, 2009
- Figure: Future Development/R&D Share by Mobile Banking Platform, 2009
- Figure: Mobile Banking Initiatives, 2009
- Figure: Status of U.S. and Global Mobile Banking Adoption Rates, 2009
- Figure: Carriers' Impact on Mobile Banking, 2009
- Figure: Reported Growth of SMS/Text from 2008 to 2009
- Figure: Reported Growth of Web/Browser Based Access from 2008 to 2009
- Figure: Reported Growth of Downloadable Applications from 2008 to 2009
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