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市場調查報告書
商業戰略 : 加拿大的個人行動付款
Business Strategy: Canadian Consumer Mobile Payments
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商業戰略 : 加拿大的個人行動付款 是由出版商IDC Financial Insights在2010年02月所出版的。
這份英文市場調查報告書包含Pages: 40 價格從美金4500起跳。
本報告書調查了加拿大市場個人消費者對關於導入行動付款的反應，行動裝置的所有以及利用態度、加拿大消費者資料、支付的所有與利用、個人行動付款概念等，包含圖表的40頁內容概述如下。
Financial Insights的見解
關於本書
概況
- 現在的行動裝置之利用
- 攜帶電話的普及是行動付款的課題
- 現在的行動裝置利用模式
- 現在的加拿大付款模式
- 現在的付款利用圖式
- PayPass非接觸結算之分析
- 利用特定，共通購入狀況的支付種類
將來展望
- 行動付款的概念
- 最初的反應：好點子或壞點子？
- 對行動付款概念，回答者的反應
- 對行動付款概念的擔憂
- 對行動付款概念的特定反應
- 行動付款與其他行動裝置機能的統合
- 對行動付款的付費
- 行動付款導入的可能性
- 行動付款關心度的區分
- 加拿大的行動付款相關課題
主要建議
參考資料
Abstract
This IDC Financial Insights report examines the reaction of consumers
to the possible introduction of mobile payments into the Canadian
marketplace. The first and second parts of the report profile
the Canadian consumer. First, their mobile device ownership and behaviors
are examined and profiled. Second, their ownership and usage of
payment methods are examined and profiled. The third and final
section of the report introduces the concept of mobile payments
to consumers. The reaction to the concept is examined in
depth and includes a market segmentation that identifies both target
groups and the strategies to reach those target groups.
Table of Contents
- Financial Insights Opinion
- In This Report
- Situation Overview
- Current Mobile Device Usage
- Mobile Phone Penetration an Issue for Mobile Payments
- Current Patterns of Mobile Device Utilization
- Current Patterns in Canadian Payments
- A Picture of Current Payments Usage
- A Closer Look at PayPass Contactless Payments
- Payment Types Used in Specific Common Purchase Situations
- Future Outlook
- The Mobile Payments Concept
- Initial Reaction — Good Idea or Bad Idea?
- What Respondents Like About the Mobile Payments Concept
- Concerns About the Mobile Payments Concept
- Specific Reactions to the Mobile Payments Concept
- Combining Mobile Payments with Other Mobile Device Features
- Paying for Mobile Payments
- Likelihood of Adoption of Mobile Payments
- Mobile Maturity Index Group Interest
- Payment Type Groups
- Mobile Payments Interest Segmentation
- Issues Around Mobile Payments in Canada
- Whom Do Consumers Trust to Offer Mobile Payments?
- Whom Do Consumers Trust to Regulate Mobile Payments?
- Consumer Protection of Mobile Payments
- Essential Guidance
- Actions for Financial Institutions and Vendors
- Learn More
- Related Research
- Synopsis
- Table: Features Driving Interest in Purchasing a Mobile Device by Age Group (% of Respondents)
- Table: Respondents by Demographics and Mobile Maturity Index Group (% of Respondents)
- Table: Payment Methods Used by Age Group (% of Respondents)
- Table: Payment Methods Used by Transaction Type
- Table: Respondents by Demographics and Payment Type Group (% of Respondents)
- Table: Respondents by Demographics and Mobile Payments Interest Segment (% of Respondents)
- Table: Institutions Best Suited to Establishing and Enforcing Consumer Protection for Mobile Payments by Age Group (% of Respondents)
- Figure: Ownership of Mobile Devices by Age Group
- Figure: Interest in Procuring a Mobile Device by Age Group
- Figure: Respondents by Mobile Maturity Index Group
- Figure: Number of Mobile Features in Use by Mobile Maturity Index Group
- Figure: Number of Payment Methods Used by Age Group
- Figure: MasterCard and PayPass Ownership and Usage
- Figure: Initial Reaction to the Mobile Payments Concept by Age Group and Gender
- Figure: Benefits of the Mobile Payments Concept by Age Group
- Figure: Concerns About the Mobile Payments Concept by Age Group
- Figure: Specific Attitudinal Reactions to the Mobile Payments Concept
- Figure: Change in Interest in Mobile Payments if Other Mobile Device Features Are Added
- Figure: Likelihood of Adopting Mobile Payments by Age Group
- Figure: Change in Interest in Mobile Payments from the Beginning to the End of the Survey by Age Group
- Figure: Likelihood of Adopting Mobile Payments by Mobile Maturity Index Group
- Figure: Change in Interest in Mobile Payments from the Beginning to the End of the Survey by Mobile Maturity Index Group
- Figure: Likelihood of Adopting Mobile Payments by Payment Type Group
- Figure: Respondents by Mobile Payments Interest Segment
- Figure: Mobile Payments Interest Segmentation Basis
- Figure: Likelihood of Adopting Mobile Payments by Mobile Payments Interest Segment
- Figure: Change in Interest in Mobile Payments from the Beginning to the End of the Survey by Mobile Payments Interest Segment
- Figure: Trustworthiness of Mobile Payments Providers: Reliably Processing Payments
- Figure: Trustworthiness of Mobile Providers by Age Group: Regulating Mobile Payments
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