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市場調查報告書

汽車用延長保固的英國市場:市場動態,親和性,夥伴關係

UK Extended Warranties for Cars: Market Dynamics, Affinities and Partnerships

出版商 Finaccord Ltd. 商品編碼 333738
出版日期 內容資訊 英文 16 pages
商品交期: 最快1-2個工作天內
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汽車用延長保固的英國市場:市場動態,親和性,夥伴關係 UK Extended Warranties for Cars: Market Dynamics, Affinities and Partnerships
出版日期: 2015年06月01日 內容資訊: 英文 16 pages
簡介

本報告提供英國的汽車用延長保固的市場相關分析、整體市場規模趨勢 (過去5年份) ,及主要市場推動因素、流通管道結構、商品選擇時候消費者重視的親和性 (關聯、親和性) 和夥伴關係的理想狀態、主要業者簡介與市場佔有率、未來性的市場趨勢預測 (今後5年份) 等相關調查與考察。

摘要整理

第1章 簡介

  • 本報告概要和理論的根據
  • 分析方法
  • 定義
  • 關於PartnerBASE
  • 關於Finaccord

第2章 市場分析

  • 推動市場要素
    • 個人用汽車銷售台數 (經由經銷商) ,新車、二手車皆在達過去5年達到最高轉變准
  • 市場規模與成長率
    • 汽車用延長保固市場,開始脫離2012年的最壞期
  • 流通管道
    • 經銷商除了廠商系列品牌之外,也處理獨立型業者的 (AutoProtect、Motorway Direct等) 都 對待和
    • Warranty Direct是:最大的業者,不過,直銷給消費者的規模相對地小
  • 親和性和合作關係
    • 跟汽車廠商的夥伴關係,也可見到幾個很強的「關聯」
  • 市場佔有率
    • 共計3家大保險業者的佔有率,超越10%的程度
  • 市場未來預測
    • 如果消費者長期型保證選的趨勢增強,市場成長率也上升

圖表一覽

目錄

UK Extended Warranties for Cars: Market Dynamics, Affinities and Partnerships is a report investigating the market for extended warranties for new and used cars in the UK. Key features include: an outline of market drivers and the value, growth and segmentation of the market from 2010 to 2014; quantification and commentary concerning the segmentation of policies in force by distribution channels used to buy them in 2014; estimates for underwriter market shares in 2014; a comprehensive listing of close to 40 affinity and partnership marketing relationships visible at the time of the research in 2015 for these types of policy; and forecasts for the value of the market up to 2018.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is the report and the rationale for it?
  • Methodology
  • Definitions
    • Extended warranties for cars
    • Operating models
    • Partner table syntax
  • Finaccord
    • UK affinity and partnership marketing publications
    • UK market research publications
    • UK consumer research publications

2.0 MARKET ANALYSIS

  • Market drivers
    • Both new and used car sales to individuals (via dealers) hit five-year high points in 2014...
  • Market size and growth
    • ... which has helped the extended warranty market to recover from its low watermark of 2012
  • Distribution channels
    • In addition to manufacturer-branded warranties, car dealers can also use independent providers
    • ... such as AutoProtect and Motorway Direct
    • Warranty Direct is a leading competitor in the comparatively small direct-to-consumer market
  • Affinities and partnerships
    • In addition to automotive manufacturer partnerships, several other significant links are also visible
  • Market shares
    • Three underwriters are likely to command a share in excess of 10% of the total market value
  • Market forecast
    • Market growth may be assisted by a trend for consumers to buy longer extended warranty cover

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

  • Key market data for UK extended warranties for cars, 2010 to 2014

1.0 INTRODUCTION

2.0 MARKET ANALYSIS

  • New and used cars sold by dealers to individuals in the UK, 2010 to 2014
  • Cars sold by dealers to individuals in the UK, 2010 to 2014 (table)
  • Gross written premiums for extended warranties for cars in the UK, segmented between new and used cars, 2010 to 2014
  • Gross written premiums for extended warranties for cars in the UK, segmented between new and used cars, 2010 to 2014 (table)
  • Segmentation of distribution channels used for extended warranties for cars in the UK, 2015
  • Affinity and partnership marketing relationships for extended warranties for cars in the UK, 2015
  • Affinity and partnership marketing relationships for extended warranties for cars in the UK, 2015 (cont.)
  • Estimated market shares of underwriters of extended warranties for cars in the UK, 2015
  • Estimated market shares of underwriters of extended warranties for cars in the UK, 2015 (table)
  • Gross written premiums for extended warranties for cars in the UK, segmented between new and used cars, 2018 (forecast)
  • Gross written premiums for extended warranties for cars in the UK, segmented between new and used cars, 2018 (forecast) (table)
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