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市場調查報告書

全球主要國家的行動小工具、手機用保險、延長保固市場:消費者的方法

Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in Selected Global Markets

出版商 Finaccord Ltd. 商品編碼 322960
出版日期 內容資訊 英文 533 Pages
商品交期: 最快1-2個工作天內
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全球主要國家的行動小工具、手機用保險、延長保固市場:消費者的方法 Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in Selected Global Markets
出版日期: 2014年11月01日 內容資訊: 英文 533 Pages
簡介

本報告提供全球主要8個國家,行動小工具、手機用保險、延長保固的市場上的消費行為相關分析,依據9000名以上的消費者的問卷調查,提供購買了哪個保險、延長保固商品、商品選擇差異的有無(購買者的年齡、所得,及機種、廠商、通路、形狀等)、補償申請的頻率、理由(故障、遺失、盜竊等)的資訊彙整,為您概述為以下內容。

摘要整理

第1章 簡介

第2章 行動小工具

  • 簡介
  • 行動小工具的潛在市場規模
  • 行動小工具的保險、延長保固

第3章 行動電話

  • 簡介
  • 行動電話的潛在市場規模
  • 手機用保險、延長保固

第4章 澳洲

  • 簡介
  • 行動小工具
    • 行動小工具的潛在市場規模
    • 行動小工具的保險、延長保固
  • 行動電話
    • 行動電話的潛在市場規模
    • 手機用保險、延長保固

第5章 加拿大

第6章 法國

第7章 德國

第8章 義大利

第9章 西班牙

第10章 英國

第11章 美國

第12章 附錄

圖表一覽

目錄

Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in Selected Global Markets offers detailed and unique insights into the behaviour of consumers in eight countries in the context of insurance and extended warranties for both mobile gadgets and phones.

Based on a primary survey of over 9,000 consumers in Australia, Canada, France, Germany, Italy, Spain, the UK and the US, the research provides valuable data describing the extent to which they acquire insurance or extended warranty cover for mobile gadgets and phones plus how take-up rates vary according to a series of key variables.

For mobile gadgets (i.e. tablets, laptops, e-readers and cameras with no telephony function), these are:

  • by type of cover (i.e. stand-alone or packaged with a banking product or household insurance);
  • by age group and annual household income bracket;
  • by retailer from which the mobile gadget was acquired (i.e. focusing on major retailers in each country)
  • by mobile gadget manufacturer (e.g. Apple, Samsung);
  • by mobile gadget purchase interface (i.e. in a shop or remotely).

For mobile phones, these are:

  • by type of cover (i.e. stand-alone or packaged with a banking product or household insurance);
  • by age group and annual household income bracket;
  • by type of subscription (i.e. post-paid or prepaid);
  • by type of phone (basic phone or smartphone);
  • by mobile network operator (i.e. focusing on major mobile network operators, including MVNOs, in each country)
  • by retailer from which the mobile phone was acquired (e.g. mobile operator's own shop, another shop)
  • by mobile phone manufacturer (e.g. Apple, Samsung).

Moreover, for both stand-alone mobile gadget and phone insurance and extended warranties, the research also quantifies the distribution channels and interfaces used by consumers in each country to take out these forms of cover and states the point in time that the cover was bought (i.e. at the same time as the underlying mobile device was acquired or at a later point). Finally, claims frequency data is provided, differentiating between claims made on stand-alone policies and ones associated with packaged cover, and reasons for claims (e.g. accidental damage, loss, technical fault, theft) are analysed for all policy types.

You may be able to use this report in one or more of the following ways:

  • benchmark your organisation's performance in mobile gadget or phone insurance and extended warranties: are your cross-selling rates in line with the market averages for the right countries described in this study?
  • appreciate the potential for increasing the penetration of policies that incorporate cover for accidental damage, loss or theft: what is your organisation's experience?
  • evaluate the opportunities for distributing mobile gadget and phone cover in each country through channels other than manufacturers, retailers and mobile network operators: to what extent will owners of mobile devices buy through these means?
  • assess the prospects for retrospective marketing and re-solicitation programs: how many mobile device owners buy insurance or extended warranty cover after acquiring the underlying device and how long do they wait?
  • understand claims experience for mobile phone and gadget cover in each of the eight countries and what this might mean for the way in which your organisation underwrites or distributes this type of policy.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
  • Global consumer research
  • Other international research reports about extended warranties and insurance

2.0 MOBILE GADGETS

  • Introduction
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through credit cards
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties

3.0 MOBILE PHONES

  • Introduction
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties

4.0 AUSTRALIA

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through credit cards
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

5.0 CANADA

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • eneric extended warranty cover held through credit cards
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

6.0 FRANCE

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through banking products
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

7.0 GERMANY

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through banking products
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

8.0 ITALY

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through banking products
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

9.0 SPAIN

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through banking products
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

10.0 UK

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through banking products
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

11.0 US

  • Mobile gadgets
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through credit cards
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties
  • Mobile phones
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties
  • Research sample statistics

APPENDIX

  • Research structure
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