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市場調查報告書

亞太地區的零售業者的支付卡、點數卡、會員集點卡市場

Retailer Payment, Gift and Loyalty Cards in the Asia-Pacific Region

出版商 Finaccord Ltd. 商品編碼 311023
出版日期 內容資訊 英文 213 Pages
商品交期: 最快1-2個工作天內
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亞太地區的零售業者的支付卡、點數卡、會員集點卡市場 Retailer Payment, Gift and Loyalty Cards in the Asia-Pacific Region
出版日期: 2014年06月01日 內容資訊: 英文 213 Pages
簡介

調查對象的支付卡計劃中,52.4%與一家外部的卡片發行公司合作,13.9%和複數合作,17.0%在自家公司旗下發行,10.7%沒有聯盟等自行發行、營運。以中國政府的國營卡發行產業體為聯盟對象是最多的,47個零售品牌利用或與國營銀行之一合作。

本報告提供亞太地區,零售業者的支付卡、點數卡、忠誠度(點數)計劃的普及、運用情形相關分析、各國固有的普及、活用狀況、方案、其他特徵、最新趨勢等彙整資料。

摘要整理

第1章 簡介

  • 本報告概要
  • 論點
  • 分析方法
  • 零售業者的調查
  • 分析對象地區
  • 定義
  • 關於PartnerBASE
  • 關於Finaccord

第2章 地區市場概況

  • 零售業者發行的支付卡
    • 信用卡、轉帳卡、儲值卡
    • 點數卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計畫

第3章 澳洲市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計畫

第4章 中國市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第5章 香港市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第6章 印度市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第7章 印尼市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第8章 日本市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第9章 馬來西亞市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第10章 紐西蘭市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第11章 菲律賓市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第12章 新加坡市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第13章 韓國市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第14章 台灣市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第15章 泰國市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第16章 越南市場

  • 零售業者發行的支付卡
  • 零售業者的忠誠度計畫
  • 商店單獨型的忠誠度計畫
  • 聯合方式的忠誠度計劃

第17章 附錄

圖表

目錄

Retailer Payment, Gift and Loyalty Cards in the Asia-Pacific Region is a report, based on a survey of over 1,500 prominent retail brands in 14 countries, about the provision of co-branded and private-label payment cards, gift cards and loyalty cards by major retailers across the Asia-Pacific region. Retailer participation in coalition loyalty schemes is also considered.

Countries covered are Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

In total, the research identifies 570 retailer payment cards, over 500 closed-loop gift cards, and close to 900 proprietary retailer loyalty programs and coalition loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private-label programs in the Asia-Pacific region that goes far beyond the scope of previous published research.

Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.

Key findings from the executive summary include:

  • of the payment card programs in evidence, 52.4% are based around the use of single external card issuers, with a further 13.9% using multiple external partners and 17.0% the product of captive card-issuing entities, while 10.7% are reportedly managed by the retailers themselves, without support from a separate partner, either external or captive;
  • card-issuing entities owned by the government of China hold the most partnerships in this field, with 47 different retail brands using one of the country's state-owned banks, while Japan-based AEON ranks second in terms of unweighted partnerships;
  • with regards to loyalty programs, also included in Finaccord's research due to their importance as a platform for marketing payment cards, 62.6% of retail brands researched are involved in at least one type of consumer loyalty scheme;
  • when segmented by country, retailer involvement in loyalty programs is most prevalent in Taiwan, where 92.8% of retail brands surveyed participate in one or more loyalty scheme, followed by China (84.5%) and Hong Kong (80.7%).

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
    • In most countries, retailing is the most important co-branding arena for card issuers...
    • ... and the number of active coalition loyalty programs is continuing to increase each year
    • The evolution of the retailing market itself also encourages the launch of retailer payment cards
  • Methodology
    • Survey of retailers
    • The survey's scope covers over 1,500 major retail brands drawn from ten categories and 14 countries...
    • ... and classified according to their use of offline-only, online-only or mixed distribution models
  • Definitions
    • Payment cards, gift cards and loyalty programs
    • Operating models
    • Weighted shares
  • PartnerBASE
  • Finaccord

2.0 REGIONAL OVERVIEW

  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Over a quarter of major retail brands in the Asia-Pacific region market a co-branded or private-label card...
      • ...with Japan and South Korea laying claim to the highest provision rates for retailer payment cards
      • Retailer payment cards are organised through a variety of different operating models...
      • ... including use of external, joint venture and captive card issuers plus schemes managed internally
      • Preferred operating models differ substantially from one country to another in the Asia-Pacific region
      • As would be expected, the supply structure for retailer payment cards is highly fragmented
      • ... with subsidiaries of Sumitomo Mitsui in Japan likely to hold the most valuable partnerships overall
      • Visa is ahead of MasterCard as a network used for retailer payment cards in the Asia-Pacific region
      • ... with JCB ahead of American Express and UnionPay when partnerships are viewed in weighted terms
      • Fuel distributors are the most likely to have introduced their own payment card
      • ... although most schemes lie in the department store / variety and supermarket / hypermarket sectors
    • Gift cards
      • Over a third of major retail brands in the Asia-Pacific region offer stored-value gift cards...
      • ... with those in the sporting goods retail category most likely to do so
  • Retailer loyalty programs
    • Close to two thirds of major retailers in the Asia-Pacific region participate in some form of loyalty program...
    • ... with the rate of involvement highest in China, Japan, Hong Kong, South Korea and Taiwan
    • Involvement rates exceed 50% of those researched across all retailer categories
  • Proprietary loyalty programs
    • A majority of major retail chains in the Asia-Pacific Region run their own proprietary loyalty scheme
  • Coalition loyalty programs
    • Participation in coalition loyalty programs lags behind proprietary schemes by a significant margin

3.0 AUSTRALIA

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Fewer than 20% of major retail brands in Australia offer a co-branded or private-label payment card...
      • ...with most that are active in this sphere relying upon an external partner to issue these cards
      • Captive or internal provision is adhered to by just under a third of Australian retailers with cards
      • GE Money, HSBC and Lombard Finance claim the most partnerships for retailer cards
      • The majority of retailer cards in Australia run on the Visa network...
      • ... although private-label cards are most prominent in weighted terms
      • Three quarters of fuel retail brands surveyed have introduced their own payment card
      • Pure online retailers are the least likely to promote a payment card
    • Gift cards
      • Over 40% of major retail chains in Australia promote stored-value gift cards...
      • ...with initiatives for these products visible across all retailer categories
  • Retailer loyalty programs
    • A significant proportion of retail brands surveyed in Australia participate in some form of loyalty program
    • Retailers of consumer electronics are least likely to be involved in a loyalty program
  • Proprietary loyalty programs
    • Over a third of major retail chains in Australia have launched their own proprietary loyalty scheme
  • Coalition loyalty programs
    • Seven coalition loyalty programs are adhered to by retailers in Australia...
    • ...with all seven supporting one or more co-branded payment cards
    • flybuys possesses the largest member base of any loyalty scheme in Australia

4.0 CHINA

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Most retailer payment cards in China are configured as credit cards...
      • ... with 17 card issuers active in the market in total
      • ICBC is likely to be the leading issuer of retailer payment cards in China
      • UnionPay claims the highest share of network partnerships for retailer cards
      • The vast majority of retailer payment card programs are concentrated in three categories...
      • ... most notably that of supermarkets and hypermarkets
    • Gift cards
      • Well over a half of major retail brands in China have introduced stored-value gift cards...
      • ... with even online-only retailers scoring a provision rate of 50% in this arena
  • Retailer loyalty programs
    • Over 80% of retail brands surveyed in China participate in a loyalty program of one sort or another...
    • ... with significant activity rates apparent across all ten retailer categories
  • Proprietary loyalty programs
    • The great majority of major retailers in China run their own proprietary loyalty program
  • Coalition loyalty programs
    • China Rewards was launched in 2013 as a joint venture involving three organisations...
    • ...while the longer-established SmartClub reportedly has over 3 million active members
    • OK Card incorporates several features of a coalition scheme without being a true loyalty program

5.0 HONG KONG

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Less than 20% of major retailers offer a co-branded or private-label payment card of any type...
      • ... with most of those in evidence operated in conjunction with external partners
      • Among retailer payment card issuers, Bank of China leads in both unweighted and weighted terms...
      • ... with Visa clearly dominant among networks used for retailer payment cards
      • Retailer payment card programs are concentrated in five retail categories
    • Gift cards
      • Stored-value gift cards have not yet gained much penetration among major retailers in Hong Kong
  • Retailer loyalty programs
    • Loyalty scheme involvement applies to over 80% of major retail brands in Hong Kong
    • ... with all retailers investigated in five categories found to be active in this sphere
  • Proprietary loyalty programs
  • Coalition loyalty programs
    • Both Asia Miles and enJoy card have attracted major retail brands as program participants

6.0 INDIA

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Over 20 major retail brands in India promote a co-branded or private-label credit card
      • ICICI Bank claims by far the highest number of retailer payment card schemes...
      • ... although Citibank overtakes it in the weighted analysis of partnerships
      • Private-label retailer cards are marginalised by those linked to MasterCard and Visa
      • By category, fuel retail brands are most likely to have introduced their own payment card...
      • ... with offline-only retailers scoring the highest activity rate by distribution model
    • Gift cards
      • Close to 20% of major retail brands have introduced stored-value gift cards...
      • ... with initiatives for these products visible across most retailer categories
  • Retailer loyalty programs
    • Approaching 50% of major retail brands surveyed in India are involved in a loyalty program...
    • ... with much activity concentrated in the department store / variety, fashion and speciality categories
  • Proprietary loyalty programs
    • Nearly a quarter of major retail chains in India have launched their own proprietary loyalty scheme
  • Coalition loyalty programs
    • Five major coalition loyalty programs are adhered to by retailers in India...
    • ... among which PAYBACK (formerly i-mint) has signed up the most major retail brands as participants
    • Three other coalition programs have been established by banks...
    • ... and another by Tata Group's retail brands

7.0 INDONESIA

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • 14 major retail brands in Indonesia offer payment cards in one form or another
      • A variety of external card issuers are involved in managing retailer credit card schemes
      • ... albeit two retailers utilise an issuer that can be classified as a captive
      • By weighted share of partnerships, Mandiri is ranked first among card issuers
      • ... followed by BCA, Bank Mega, PermataBank and CIMB Niaga
      • Visa outscores both MasterCard and private-label cards as a network used for retailer payment cards
      • Most retailer payment card schemes are attributable to supermarket and hypermarket brands
    • Gift cards
      • Just under a third of major retail brands researched in Indonesia offer a stored-value gift card
  • Retailer loyalty programs
    • Just over half of retail brands surveyed in Indonesia operate a proprietary loyalty program
    • ... with involvement in all retailer categories apart from sporting goods

8.0 JAPAN

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Over a half of major retail brands in Japan offer a co-branded or private-label payment card...
      • ... with captive card issuers constituting the dominant operating model in this context
      • The largest of these are likely to be AEON Credit Service, Rakuten Bank and Seven Card
      • Idemitsu Credit and Saison Card are the two joint venture card issuers active in this field...
      • ... in which well over 30 entities are present in total
      • Card issuers owned by Sumitomo Mitsui Financial Group would lead if considered together
      • AEON Credit Service has a portfolio of over 30 million credit cards issued in Japan
      • Mizuho Financial Group's Credit Saison is party to multiple joint ventures
      • Seven Card is one component in Seven & I's broader financial services division
      • Rakuten Bank has experienced very rapid growth in both revenues and profitability
      • By both unweighted and weighted share of partnerships, JCB overtakes MasterCard
      • All major retail brands surveyed in two categories in Japan have introduced their own payment cards
    • Gift cards
      • Well over a half of major retail brands in Japan offer a stored-value gift card...
      • ... with the provision rate highest among retailers selling both offline and online
  • Retailer loyalty programs
    • Participation in loyalty programs runs at over three quarters of the major retail brands investigated...
    • ... with provision rates exceeding 50% in all retailer categories
  • Proprietary loyalty programs
    • Proprietary loyalty programs are most popular among major Japanese retailers...
  • Coalition loyalty programs
    • ... although as many as seven coalition loyalty programs attract some retailer involvement
    • JAL Mileage Bank has the most retail sector partners out of the schemes surveyed...
    • ...although by number of members, ANA Mileage Club is not far behind
    • T Point was launched originally as a proprietary loyalty scheme for Tsutaya...
    • ...just as Top Club Q mainly serves department store Tokyu, its parent company

9.0 MALAYSIA

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Less than a quarter of major retail brands in Malaysia operate a co-branded or private-label payment card...
      • ... although a variety of external card issuers are involved in this sphere
      • Seven retail brands manage credit card schemes on an internal basis or via captive entities
      • RHB is the leading provider of retailer payment cards viewed in both unweighted and weighted terms...
      • ... as a consequence of its relationships with KL Sogo and Tesco
      • Visa is the payment brand most commonly found in conjunction with retailer payment cards
      • Payment cards are ubiquitous among major fuel distributors...
      • ... but are entirely absent in the case of online-only retailers
    • Gift cards
      • Gift card programs are apparent in categories other than that of sporting goods retailers
  • Retailer loyalty programs
    • Just over a half of major retail brands in Malaysia are involved in a loyalty program...
    • ... with enthusiasm highest among fuel distributors and retailers of books and media products
  • Proprietary loyalty programs
    • A significant number of major retail chains in Malaysia operate their own proprietary loyalty scheme
  • Coalition loyalty programs
    • Four coalition loyalty schemes attract retailer participation in Malaysia...
    • ... including BIG, which launched in November 2011...
    • ... plus BonusLink which has accumulated in excess of 8 million members

10.0 NEW ZEALAND

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Co-branded or private-label credit cards are on offer from almost a quarter of major retailers...
      • ... with programs fairly evenly split between external partner and internal or captive operating models
      • Among card issuers, GE Money emerges as leader in both unweighted and weighted terms
      • TheWarehouse Group has announced plans to expand its financial services operations
      • Private-label card schemes are more numerous than those linked to international networks
      • Retailer payment card schemes are apparent in seven out of ten retailer categories in New Zealand
    • Gift cards
      • Stored-value gift cards are available from a clear majority of major retailers researched in New Zealand
  • Retailer loyalty programs
    • Almost a half of retailers in New Zealand participate in a proprietary or coalition loyalty program...
    • ... with fuel brands and retailers of books and media products the most likely to be active in these fields
  • Proprietary loyalty programs
  • Coalition loyalty programs
    • AA Smartfuel and Fly Buys are the two coalition loyalty schemes with retailer involvement in New Zealand

11.0 PHILIPPINES

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Retailer payment cards have been launched by over a quarter of major retail brands in the Philippines
      • ... with eight external card issuers involved in this field
      • ... albeit with some schemes run through captive card issuers or an internally-managed model
      • By weighted share of partnerships, BDO is ranked first among retailer payment card issuers
      • ... followed by RCBC Bankard, which is aiming for around 750,000 cardholders by the start of 2015
      • MasterCard has more partnerships than Visa in the retailer payment card market of the Philippines
      • As in other countries, provision rates are particularly high in the fuel retail sector
    • Gift cards
      • Among those researched, only three major retail brands in the Philippines offer stored-value gift cards
  • Retailer loyalty programs
    • Just over half of retail brands surveyed in the Philippines participate in some form of loyalty program
    • ... with involvement only absent from one out of ten retailer categories, namely sporting goods
  • Proprietary loyalty programs
    • Over a third of major retail chains in the Philippines have launched their own proprietary loyalty scheme
    • Coalition loyalty programs
    • Three coalition loyalty programs are adhered to by major retail brands in the Philippines
    • Two subsidiaries of SM Investment Corporation run parallel coalition loyalty schemes
    • Fly/Buy Points can only be accumulated using a Robinsons-Cebu Pacific MasterCard

12.0 SINGAPORE

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • A reasonable proportion of retail brands have credit card schemes but few offer debit or prepaid cards
      • A variety of external card issuers are involved in Singapore's retailer credit card market
      • By both unweighted and weighted share of partnerships, OCBC is ranked first among card issuers
      • OCBC has strengthened its ties with NTUC through a number of shared initiatives
      • ... which have helped it to win a significant number of additional customers
      • Visa claims the highest network share of partnerships for retailer payment cards in Singapore
      • Department store / variety chains and fuel brands feature the highest provision rates for payment cards
    • Gift cards
      • Just under a quarter of major retail brands in Singapore offer a stored-value gift card...
      • ... with initiatives for these products visible across five out of ten retailer categories
  • Retailer loyalty programs
    • Close to a half of retail brands surveyed in Singapore participate in some form of loyalty program
    • ... with involvement extending to all retail brands researched in two categories
  • Proprietary loyalty programs
    • Just over 40% of major retail chains in Singapore have launched their own proprietary loyalty scheme
  • Coalition loyalty programs
    • Plus! claims to be the largest loyalty program in Singapore with over 1.5 million cardholders
    • The card associated with another coalition loyalty scheme originates from public transportation

13.0 SOUTH KOREA

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Over a half of major retail brands in South Korea have their own co-branded or private-label credit card...
      • ... albeit debit cards are increasing in popularity, in part as the result of government policy
      • Many retailers utilise more than one external card issuer for their payment card program...
      • ... while a few work through captive or joint venture card issuers
      • By weighted share of partnerships with retailer brands, Woori Card is ranked first among card issuers
      • Woori Card was spun off from Woori Financial Group at the beginning of 2013
      • Hana Financial Group's acquisition of KEB makes it the country's second-largest financial group
      • Local banks and foreign-owned banks vie with national competitors for market share
      • A number of issuers of retailer payment cards have been created in the relatively recent past
      • Excluding private-label cards, retailer payment cards are linked to as many as nine different networks
      • BC Card is a national credit card company with international ambitions
      • Payment card schemes are most prevalent among fuel retailers and books and media chains
    • Gift cards
      • Closed-loop prepaid cards do not enjoy especially high penetration among major retail brands
  • Retailer loyalty programs
    • Most major retail brands surveyed in South Korea participate in some form of loyalty program...
    • ... with activity rates highest among online-only retailers
  • Proprietary loyalty programs
    • More than two thirds of major retail chains in South Korea operate their own proprietary loyalty scheme
  • Coalition loyalty programs
    • Nine coalition loyalty programs are adhered to by major retail brands in South Korea...
    • ...with five supporting a co-branded payment card
    • South Korea's three main mobile network operators all operate coalition loyalty schemes...
    • ... while others hail from a variety of different sources

14.0 TAIWAN

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Well over a third of major retailers in Taiwan market a co-branded or private-label credit card...
      • ... with most schemes run in conjunction with external card issuers
      • ... among which E Sun Bank and Taishin Bank claim the highest share of partnerships
      • ... in a market in which there are a further seven non-internal issuers of retailer payment cards
      • When viewed in weighted terms, the share of partnerships of the two leading issuers exceeds 50%
      • Most retailer payment cards in Taiwan are configured as either MasterCard or Visa cards
      • Two retailer categories account for over a half of retailer payment card schemes in evidence
    • Gift cards
      • Stored-value gift cards have yet to be introduced by many major retailers in Taiwan
  • Retailer loyalty programs
    • Participation in loyalty programs extends to over 90% of major retail brands investigated in Taiwan
    • ... with seven out of ten retailer categories featuring maximum 100% provision rates
  • Proprietary loyalty programs
  • Coalition loyalty programs
    • The Happy Go program is the only coalition loyalty scheme in Taiwan with major retailers as members

15.0 THAILAND

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • A quarter of major retail brands in Thailand offer a co-branded or private-label payment card...
      • ... with most of these set up in association with external card issuers
      • Among card issuers, Citibank holds the highest number of retailer payment card partnerships
      • ... but is overtaken by Krungsri in the weighted analysis
      • Visa's network share of partnerships easily exceeds 50% in both unweighted and weighted terms
      • Retailer payment card initiatives in Thailand are concentrated in four retailer categories
    • Gift cards
      • Stored-value gift cards are on offer from a fairly low proportion of major Thai retail brands
  • Retailer loyalty programs
    • Almost a half of major retailers in Thailand operate a proprietary loyalty scheme...
    • ... although, somewhat unusually, none are in evidence among fashion brands
  • Proprietary loyalty programs

16.0 VIETNAM

  • Introduction
  • Retailer payment cards
    • Credit, debit and prepaid cards
      • Retailer debit card schemes are more common than retail credit card or prepaid card initiatives
      • Major Vietnamese retailers utilise three main operating models for payment card programs
      • ... with a total of ten different card issuers involved in this arena among which ANZ is prominent
      • Visa claims the most retailer payment card partnerships by a significant margin
      • Retailer payment card programs are concentrated in four retail categories
    • Gift cards
      • 12 out of the 60 major retail brands researched in Vietnam have introduced a stored-value gift card
  • Retailer loyalty programs
    • Most retailer involvement in loyalty programs takes place through proprietary initiatives
    • ... with participation extending to over 40% of brands investigated
    • Proprietary loyalty programs
    • Coalition loyalty programs
    • Two loyalty programs in Vietnam can be classified as coalition schemes
    • ... even though the involvement in them of major retail brands is extremely limited

17.0 APPENDIX

  • Major captives and joint ventures
    • 36 captive or joint venture issuers of retailer payment cards are active in the Asia-Pacific region

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • Retailers researched in the Asia-Pacific region, segmented by category, country and distribution model, 2014

2.0 REGIONAL OVERVIEW

  • Provision of retailer payment cards by type of card in the Asia-Pacific Region, 2014
  • Provision rate for retailer payment cards in the Asia-Pacific region by country, 2014
  • Retailer payment cards in the Asia-Pacific region: provision rate and operating models, 2014
  • Retailer payment cards in the Asia-Pacific region: operating models by country, 2014
  • Retailer payment cards in the Asia-Pacific region: operating models by country, 2014 (table)
  • Retailer payment cards in the Asia-Pacific region: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in the Asia-Pacific region: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in the Asia-Pacific region, 2014
  • Provision rate for retailer gift cards by retailers in the Asia-Pacific region by country, 2014
  • Provision of retailer gift cards by retailer category and distribution model in the Asia-Pacific region, 2014
  • Retailer loyalty programs in the Asia-Pacific region: provision rates, program types and links to payment and other cards, 2014
  • Provision rate for retailer loyalty programs by retailers in the Asia-Pacific region by country, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in the Asia-Pacific region, 2014
  • Proprietary loyalty programs linked to loyalty cards or payment cards in the Asia-Pacific region by country, 2014
  • Proprietary loyalty programs linked to loyalty cards or payment cards in the Asia-Pacific region by country, 2014 (table)
  • Coalition loyalty programs in the Asia-Pacific region: unweighted share of retailer brand members, 201

3.0 AUSTRALIA

  • Provision of retailer payment cards by type of card in Australia, 2013
  • Retailer payment cards in Australia: provision rate and operating models, 2013
  • Retailer payment cards in Australia: unweighted and weighted issuer share of partnerships, 2013
  • Retailer payment cards in Australia: unweighted and weighted network share of partnerships, 2013
  • Provision of retailer payment cards by retailer category and distribution model in Australia, 2013
  • Provision of retailer gift cards by retailer category and distribution model in Australia, 2013
  • Retailer loyalty programs in Australia: provision rates, program types and links to payment and other cards, 2013
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Australia, 2013
  • Coalition loyalty programs in Australia: unweighted share of retailer brand members, 2013

4.0 CHINA

  • Provision of retailer cards by type of card in China, 2014
  • Retailer payment cards in China: provision rate and operating models, 2014
  • Retailer payment cards in China: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in China: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in China, 2014
  • Provision of retailer gift cards by retailer category and distribution model in China, 2014
  • Retailer loyalty programs in China: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in China, 2014
  • Coalition loyalty programs in China: unweighted share of retailer brand members, 2014

5.0 HONG KONG

  • Provision of retailer payment cards by type of card in Hong Kong, 2014
  • Retailer payment cards in Hong Kong: provision rate and operating models, 2014
  • Retailer payment cards in Hong Kong: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Hong Kong: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Hong Kong, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Hong Kong, 2014
  • Retailer loyalty programs in Hong Kong: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Hong Kong, 2014
  • Coalition loyalty programs in Hong Kong: unweighted share of retailer brand members, 2014

6.0 INDIA

  • Provision of retailer payment cards by type of card in India, 2014
  • Retailer payment cards in India: provision rate and operating models, 2014
  • Retailer payment cards in India: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in India: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in India, 2014
  • Provision of retailer gift cards by retailer category and distribution model in India, 2014
  • Retailer loyalty programs in India: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in India, 2014
  • Coalition loyalty programs in India: unweighted share of retailer brand members, 2014

7.0 INDONESIA

  • Provision of retailer cards by type of card in Indonesia, 2014
  • Retailer payment cards in Indonesia: provision rate and operating models, 2014
  • Retailer payment cards in Indonesia: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Indonesia: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Indonesia, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Indonesia, 2014
  • Retailer loyalty programs in Indonesia: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Indonesia, 2014

8.0 JAPAN

  • Provision of retailer cards by type of card in Japan, 2014
  • Retailer payment cards in Japan: provision rate and operating models, 2014
  • Retailer payment cards in Japan: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Japan: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Japan, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Japan, 2014
  • Retailer loyalty programs in Japan: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Japan, 2014
  • Coalition loyalty programs in Japan: unweighted share of retailer brand members, 2014

9.0 MALAYSIA

  • Provision of retailer payment cards by type of card in Malaysia, 2014
  • Retailer payment cards in Malaysia: provision rate and operating models, 2014
  • Retailer payment cards in Malaysia: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Malaysia: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Malaysia, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Malaysia, 2014
  • Retailer loyalty programs in Malaysia: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Malaysia, 2014
  • Coalition loyalty programs in Malaysia: unweighted share of retailer brand members, 2014

10.0 NEW ZEALAND

  • Provision of retailer payment cards by type of card in New Zealand, 2014
  • Retailer payment cards in New Zealand: provision rate and operating models, 2014
  • Retailer payment cards in New Zealand: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in New Zealand: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in New Zealand, 2014
  • Provision of retailer gift cards by retailer category and distribution model in New Zealand, 2014
  • Retailer loyalty programs in New Zealand: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in New Zealand, 2014
  • Coalition loyalty programs in New Zealand: unweighted share of retailer brand members, 2014

11.0 PHILIPPINES

  • Provision of retailer cards by type of card in the Philippines, 2014
  • Retailer payment cards in the Philippines: provision rate and operating models, 2014
  • Retailer payment cards in the Philippines: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in the Philippines: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in the Philippines, 2014
  • Provision of retailer gift cards by retailer category and distribution model in the Philippines, 2014
  • Retailer loyalty programs in the Philippines: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in the Philippines, 2014
  • Coalition loyalty programs in the Philippines: unweighted share of retailer brand members, 2014

12.0 SINGAPORE

  • Retailer payment cards in Singapore: provision rate and operating models, 2014
  • Retailer payment cards in Singapore: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Singapore: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Singapore, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Singapore, 2014
  • Retailer loyalty programs in Singapore: provision rates, program types and links to payment and other cards, 2014
  • Provision of retailer cards by type of card in Singapore, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Singapore, 2014
  • Coalition loyalty programs in Singapore: unweighted share of retailer brand members, 2014

13.0 SOUTH KOREA

  • Provision of retailer card by type of card in South Korea, 2014
  • Retailer payment cards in South Korea: provision rate and operating models, 2014
  • Retailer payment cards in South Korea: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in South Korea: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in South Korea, 2014
  • Provision of retailer gift cards by retailer category and distribution model in South Korea, 2014
  • Retailer loyalty programs in South Korea: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in South Korea, 2014
  • Coalition loyalty programs in the South Korea: unweighted share of retailer brand members, 2014

14.0 TAIWAN

  • Provision of retailer payment cards by type of card in Taiwan, 2014
  • Retailer payment cards in Taiwan: provision rate and operating models, 2014
  • Retailer payment cards in Taiwan: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Taiwan: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Taiwan, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Taiwan, 2014
  • Retailer loyalty programs in Taiwan: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Taiwan, 2014

15.0 THAILAND

  • Provision of retailer payment cards by type of card in Thailand, 2014
  • Retailer payment cards in Thailand: provision rate and operating models, 2014
  • Retailer payment cards in Thailand: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Thailand: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Thailand, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Thailand, 2014
  • Retailer loyalty programs in Thailand: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Thailand, 2014

16.0 VIETNAM

  • Provision of retailer cards by type of card in Vietnam, 2014
  • Retailer payment cards in Vietnam: provision rate and operating models, 2014
  • Retailer payment cards in Vietnam: unweighted and weighted issuer share of partnerships, 2014
  • Retailer payment cards in Vietnam: unweighted and weighted network share of partnerships, 2014
  • Provision of retailer payment cards by retailer category and distribution model in Vietnam, 2014
  • Provision of retailer gift cards by retailer category and distribution model in Vietnam, 2014
  • Retailer loyalty programs in Vietnam: provision rates, program types and links to payment and other cards, 2014
  • Provision of or involvement in loyalty programs by retailer category and distribution model in Vietnam, 2014
  • Coalition loyalty programs in Vietnam: unweighted share of retailer brand members, 2014

17.0 APPENDIX

  • Retailer captives and joint ventures for payment cards in the Asia-Pacific region: countries active, operating models and ownership, 2014
  • Retailer captives and joint ventures for payment cards in the Asia-Pacific region: countries active, operating models and ownership, 2014 (cont.)
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