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市場調查報告書

巴西的行動/非行動家電產品的延長保固與保險市場

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Brazil

出版商 Finaccord Ltd. 商品編碼 253952
出版日期 內容資訊 英文 75 Pages
商品交期: 最快1-2個工作天內
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巴西的行動/非行動家電產品的延長保固與保險市場 Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Brazil
出版日期: 2015年12月01日 內容資訊: 英文 75 Pages
簡介

本報告提供巴西的行動/非行動家電產品的延長保固與保險市場相關分析、5個各產品類型市場的最新趨勢和基本結構、今後5年的市場趨勢預測等調查評估。

摘要整理

第1章 簡介

  • 本報告概要
  • 分析目的
  • 分析方法
  • 定義
  • 關於PartnerBASE™及附錄資料
  • 關於Finaccord

第2章 白色家電

  • 簡介
  • 潛在的市場規模(以數量、金額為準)
  • 製造商的延長保固、延長保險方案
  • 零售業者的延長保固、延長保險方案
  • 廠商及零售業者方案的複合分析
  • 各方案的風險保障範圍
  • 獨立型的通路
  • 延長保固與保險的市場規模
  • 市場預測(今後5年份)

第3章 黑色家電(影音設備等)

  • 簡介
  • 潛在的市場規模(以數量、金額為準)
  • 製造商的延長保固、延長保險方案
  • 零售業者的延長保固、延長保險方案
  • 廠商及零售業者方案的複合分析
  • 各方案的風險保障範圍
  • 獨立型的通路
  • 延長保固與保險的市場規模
  • 市場預測(今後5年份)

第4章 灰色家電(電腦、週邊設備等)

  • 簡介
  • 潛在的市場規模(以數量、金額為準)
  • 製造商的延長保固、延長保險方案
  • 零售業者的延長保固、延長保險方案
  • 廠商及零售業者方案的複合分析
  • 各方案的風險保障範圍
  • 獨立型的通路
  • 延長保固與保險的市場規模
  • 市場預測(今後5年份)

第5章 行動小工具(行動家電:隨身聽等)

  • 簡介
  • 潛在的市場規模(以數量、金額為準)
  • 製造商的延長保固、延長保險方案
  • 零售業者的延長保固、延長保險方案
  • 廠商及零售業者方案的複合分析
  • 各方案的風險保障範圍
  • 獨立型的通路
  • 延長保固與保險的市場規模
  • 市場預測(今後5年份)

第6章 行動電話

  • 簡介
  • 基礎市場規模(銷售額、銷售台數)
  • 製造商的延長保固、延長保險方案
  • 零售業者的延長保固、延長保險方案
  • 廠商及零售業者方案的複合分析
  • 各方案的風險保障範圍
  • 獨立型的通路
  • 延長保固與保險的市場規模
  • 市場預測(今後5年份)

圖表一覽

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目錄

‘Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Brazil’ is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Brazil.

The study draws on extensive primary and secondary research covering 130 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Brazil.

Key features of this publication include:

  • quantification of the market value for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to have been worth in Brazil in 2015, how did it split between white goods, brown goods, grey goods, mobile gadgets and mobile phones, and to what extent did each of these segments grow or decline in value since 2011?
  • analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile phones, including their unweighted share of partnerships;
  • consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: does an emerging market exist for this form of distribution in Brazil?
  • forecasts for the market size for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2019: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
    • A number of factors are causing dynamics to change in the extended warranty and insurance sector...
    • ... including shifts in consumer behaviour...
    • ... especially in relation to their use of distribution channels
  • Methodology
    • Manufacturer and retailer survey
      • The survey's scope covers 130 manufacturers and retailers of mobile and non-mobile consumer products
    • Market data
    • Distribution channels for retailers
  • Definitions
    • Extended warranties and insurance
      • Extended warranties and insurance linked to consumer products come in a variety of formats...
      • ...and are frequently marketed to consumers under alternative titles
    • Premiums and other revenues
    • Operating models
    • Weighted shares
  • PartnerBASE and market data annexe
  • Finaccord

2.0 WHITE GOODS

  • Introduction
  • Underlying market value and volume
    • The value and volume of sales of white goods has increased gradually in recent years
  • Manufacturers' original warranty length and consumer law
    • Manufacturers of white goods in Brazil limit their factory warranties to a one-year duration...
    • ... although Brazilian law theoretically provides consumers with additional protection
  • Manufacturer schemes for extended warranties and insurance
    • A few manufacturers of white goods have introduced extended warranty schemes...
    • ... with both AIG and Zurich claiming partnerships in this sphere
  • Retailer schemes for extended warranties and insurance
    • Extended warranty schemes are much more numerous among retailers of white goods...
    • ... and these are distributed across a wide range of external extended warranty providers...
    • ... among which Cardif, Garantec and Zurich claim the most partnerships
    • Assurant, Bradesco, The Warranty Group and TRR Securitas are also important players in this category
  • Combined analysis for manufacturer and retailer schemes
    • Retailer partnerships largely determine the outcome of the combined analysis
  • Risk coverage of all schemes for extended warranties and insurance
    • All extended warranty schemes for white goods are focused on cover for technical breakdown only
  • Independent distribution channels
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • Over 87 million items classifiable as white goods are likely to be sold in Brazil in 2019...
    • ...which will help boost the market for related extended warranties

3.0 BROWN GOODS

  • Introduction
  • Underlying market value and volume
    • The Brazilian brown goods market stagnated between 2011 and 2015
  • Manufacturers' original warranty length and consumer law
    • A minority of brown goods manufacturers offer more than a one-year guarantee in Brazil...
  • Manufacturer schemes for extended warranties and insurance
    • ... but few have developed their own extended warranty scheme
  • Retailer schemes for extended warranties and insurance
    • Over 60% of major retail brands selling brown goods promote related extended warranties...
    • ...with the leading providers similar to those identified for white goods cover...
  • Combined analysis for manufacturer and retailer schemes
    • ... and with the combined analysis again driven by partnerships with retailers
  • Risk coverage of all schemes for extended warranties and insurance
    • Cover for accidental damage is rarely available through extended warranties for brown goods
  • Independent distribution channels
    • Assurant's BemMaisSeguro offers an independent option to consumers seeking extended warranty cover
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • Brazil's market for brown goods may experience a resumption of growth up to 2019...
    • ... which will help to support growth in the related extended warranty market

4.0 GREY GOODS

  • Introduction
  • Underlying market value and volume
    • The value of the Brazilian grey goods market declined slightly between 2011 and 2015
  • Manufacturers' original warranty length and consumer law
    • The vast majority of manufacturers of grey goods stick to providing a one-year factory warranty...
  • Manufacturer schemes for extended warranties and insurance
    • ... albeit a handful promote extended warranties...
    • ... including Samsung, which collaborates with Zurich Seguros in this context
  • Retailer schemes for extended warranties and insurance
    • The supply structure for retailer warranties for grey goods is similar to that for white and brown goods...
    • ... albeit schemes unique to grey goods are attributable to Cardif and Tokio Marine...
  • Combined analysis for manufacturer and retailer schemes
    • ... with the former company ranked first in the combined, weighted analysis
  • Risk coverage of all schemes for extended warranties and insurance
    • Most extended warranties for grey goods are limited to cover for technical breakdown only
  • Independent distribution channels
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • A moderate rise is possible in the underlying grey goods market between 2015 and 2019...
    • ... albeit growth in the related extended warranty market will probably be less

5.0 MOBILE GADGETS

  • Introduction
  • Underlying market value and volume
    • The value of the Brazilian mobile gadget market surged by over 50% between 2011 and 2015
  • Manufacturers' original warranty length and consumer law
    • Two mobile gadget manufacturers offer original guarantees that last two years...
  • Manufacturer schemes for extended warranties and insurance
    • ... and more than a quarter run extended warranty schemes...
    • ... with AIG, Tokio Marine and Zurich Seguros all claiming partnerships in this sphere
  • Retailer schemes for extended warranties and insurance
    • The vast majority of retailer programs are run in conjunction with external partners...
    • ... leading to a quite fragmented supply structure...
  • Combined analysis for manufacturer and retailer schemes
    • ... albeit the combined analysis implies that close to a half of the market is held by three providers
  • Risk coverage of all schemes for extended warranties and insurance
    • Cover for accidental damage and / or theft is available through a number of policies
  • Independent distribution channels
    • A number of independent options exist for consumers seeking to protect their mobile gadgets
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • Both the value and volume of the mobile gadget market will achieve further growth through to 2019...
    • ... and this will help to sustain the associated market for mobile gadget insurance

6.0 MOBILE PHONES

  • Introduction
  • Underlying market volumes
    • The number of mobile subscriptions rose by just under 70 million between 2011 and 2015...
    • ... with 167 million individuals believed to own at least one mobile handset in the latter year
  • Manufacturers' original warranty length and consumer law
    • No mobile phone manufacturers offer an original warranty of longer than one year...
  • Manufacturer schemes for extended warranties and insurance
    • ... and only two (Samsung and Sony) have introduced any kind of extended protection
  • Retailer schemes for extended warranties and insurance
    • Most retailer arrangements are similar to those for mobile gadget extended warranties and insurance
    • Assurant claims the highest weighted share of partnerships because of its scheme with Claro
    • Conecta Serviços is involved in numerous programs for mobile phone cover in Brazil
    • MVNO Porto Seguro Conecta offers an assistance service but no insurance or extended warranty
  • Combined analysis for manufacturer and retailer schemes
    • Zurich increases is weighted share slightly in the combined analysis due to its link with Samsung
  • Risk coverage of all schemes for extended warranties and insurance
    • Cover for accidental damage and / or theft is available with some policies
  • Independent distribution channels
    • Pitzi represents a further option for consumers acquiring mobile phone insurance
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • Mobile phone subscriptions will continue to rise between 2015 and 2019...
    • ...and the mobile handset penetration rate will also increase further
    • The value of the mobile phone insurance market should increase rapidly between 2015 and 2019

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

  • Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Brazil, 2011, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Brazil, 2011, 2015 and 2019 (forecast) (table)

1.0 INTRODUCTION

  • Organisations researched in Brazil, segmented by type, 2015
  • Retailers researched in Brazil segmented by distribution channel, 2015
  • 2.0 WHITE GOODS
  • Value and volume of sales of white goods in Brazil, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of white goods in Brazil, 2015
  • Manufacturer schemes for extended warranties and insurance linked to white goods in Brazil: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to white goods in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to white goods in Brazil: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to white goods in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to white goods in Brazil: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to white goods in Brazil, 2015
  • Approximate market value for extended warranties and insurance linked to white goods in Brazil, 2011 and 2015
  • Value and volume of sales of white goods in Brazil, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to white goods in Brazil, 2015 and 2019 (forecast)

3.0 BROWN GOODS

  • Value and volume of sales of brown goods in Brazil, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of brown goods in Brazil, 2015
  • Manufacturer schemes for extended warranties and insurance linked to brown goods in Brazil: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to brown goods in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to brown goods in Brazil: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to brown goods in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to brown goods in Brazil: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Brazil, 2015
  • Approximate market value for extended warranties and insurance linked to brown goods in Brazil, 2011 and 2015
  • Value and volume of sales of brown goods in Brazil, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to brown goods in Brazil, 2015 and 2019 (forecast)

4.0 GREY GOODS

  • Value and volume of sales of grey goods in Brazil, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of grey goods in Brazil, 2015
  • Manufacturer schemes for extended warranties and insurance linked to grey goods in Brazil: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to grey goods in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to grey goods in Brazil: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to brown goods in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to grey goods in Brazil: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Brazil, 2015
  • Approximate market value for extended warranties and insurance linked to grey goods in Brazil, 2011 and 2015
  • Value and volume of sales of grey goods in Brazil, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to grey goods in Brazil, 2015 and 2019 (forecast)

5.0 MOBILE GADGETS

  • Value and volume of sales of mobile gadgets in Brazil, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of mobile gadgets in Brazil, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Brazil: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile gadgets in Brazil: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile gadgets in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to mobile gadgets in Brazil: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Brazil, 2015
  • Approximate market value for extended warranties and insurance linked to mobile gadgets in Brazil, 2011 and 2015
  • Value and volume of sales of mobile gadgets in Brazil, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to mobile gadgets in Brazil, 2015 and 2019 (forecast)

6.0 MOBILE PHONES

  • Volume of mobile phone subscriptions and subscriptions per capita in Brazil, 2011 and 2015
  • Number of individuals owning a mobile phone in Brazil and their weighting within the total population, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of mobile phones in Brazil, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile phones in Brazil: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile phones in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile phones in Brazil: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile phones in Brazil: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to mobile phones in Brazil: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Brazil, 2015
  • Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Brazil, 2011 and 2015
  • Volume of mobile phone subscriptions and subscriptions per capita in Brazil, 2015 and 2019 (forecast)
  • Number of individuals owning a mobile phone in Brazil and their weighting within the total population, 2015 and 2019 (forecast)
  • Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Brazil, 2015 and 2019 (forecast)
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