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市場調查報告書

流通管道標準:英國的故障維修保險的消費者銷售趨勢

Channel Metrics: Consumer Distribution Trends in UK Breakdown Recovery Insurance (briefing)

出版商 Finaccord Ltd. 商品編碼 238942
出版日期 內容資訊 英文 30 Pages
商品交期: 最快1-2個工作天內
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流通管道標準:英國的故障維修保險的消費者銷售趨勢 Channel Metrics: Consumer Distribution Trends in UK Breakdown Recovery Insurance (briefing)
出版日期: 2014年02月01日 內容資訊: 英文 30 Pages
簡介

本報告提供英國的故障維修保險銷售趨勢的相關調查、消費者取得商品方法相關資料、銷售窗口(線上、電話、郵政或面對面銷售)、銷售管道(保險業者的直銷、仲介業者或熟人利用)、得到頻率(新、轉換)等分析、各年度趨勢比較,為您概述為以下內容。

摘要整理

第1章 簡介

  • 內容組織
  • 理由
  • 客制化資料分析的選擇
  • 關於Finaccord

第2章 調查結果

  • 簡介
  • 轉換率、新銷售、更新
  • 銷售窗口
    • 全客戶
    • 轉換、新客戶
    • 更新保險契約的客戶
  • 銷售管道
    • 全客戶
    • 轉換、新客戶
    • 更新保險契約的客戶

第3章 附錄

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: report_cm_bri

‘Channel Metrics: Consumer Distribution Trends in UK Breakdown Recovery Insurance’ is the most detailed and up-to-date guide to distribution trends in breakdown recovery insurance in the UK available on a published basis. It analyses: how consumers acquire this product - e.g. online, telephone, post or in person; from whom they acquire it - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire it - i.e. how many consumers acquired it in 2013, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2013, are compared with those from 2007, 2009 and 2011 to show trends over time. Furthermore, results are provided separately for all insured respondents (i.e. the 'stock'), for new buyers and switchers (i.e. those making a distribution choice in the year in question), and for customers renewing their policy (i.e. showing their distribution choices in the year that they originally acquired this type of insurance).

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Insurance aggregators and brokers

  • of which
  • Aggregators
  • Insurance brokers

Not-for-profit affinity groups

  • of which
  • Automotive clubs
  • Charities
  • Educational institutions
  • Professional or trade associations
  • Sports organisations
  • Trade unions

Financial partners

  • of which
  • Banks or building societies
  • Credit card issuers
  • Insurance companies

Non-financial commercial partners

  • of which
  • Car dealers
  • Car manufacturers
  • Cashback websites
  • Catalogue or other retailers
  • Football or other sports clubs
  • Loyalty schemes
  • Magazines, newspapers or other media
  • Post Office
  • Supermarkets

Worksite

‘Channel Metrics: Consumer Distribution Trends in UK Breakdown Recovery Insurance’ is based on the results of an online survey of 1,000 consumers undertaken during December 2013.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
    • Updating the results from previous biannual surveys
    • Analysis of consumers making an active distribution choice
    • Analysis of consumers taking out financial services in prior years
    • Analysis of distribution interfaces and channels
    • Expanding upon the results from previous surveys to reflect new distribution trends
  • Option for customised data analysis
  • Finaccord
    • Channel Metrics briefings
    • Other UK consumer research publications
    • UK affinity and partnership marketing publications

2.0 SURVEY FINDINGS

  • Introduction
  • Switching rates, brand new sales and renewals
  • Distribution interfaces
    • Interfaces used by all customers
    • Interfaces used by switchers and new buyers
    • Interfaces used by customers renewing a policy
  • Distribution channels
    • Channels used by all customers
    • Channels used by switchers and new buyers
    • Channels used by customers renewing a policy
    • Comparative strength of channels between sales and renewals

3.0 APPENDIX

  • Research sample and mechanics
  • Research methodology and structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • The financial services distribution universe: channels and interfaces

2.0 SURVEY FINDINGS

  • % of consumers switching provider, acquiring breakdown recovery insurance for the first time or renewing with their existing provider, 2007, 2009, 2011 and 2013
  • % of consumers switching provider, acquiring breakdown recovery insurance for the first time or renewing with their existing provider, 2007, 2009, 2011 and 2013 (table)
  • Distribution interfaces used by all respondents holding breakdown recovery insurance, 2007, 2009, 2011 and 2013
  • Distribution interfaces used by all respondents holding breakdown recovery insurance, 2007, 2009, 2011 and 2013 (table)
  • Distribution interfaces used by switchers and new buyers of breakdown recovery insurance, 2007, 2009, 2011 and 2013
  • Distribution interfaces used by switchers and new buyers of breakdown recovery insurance, 2007, 2009, 2011 and 2013 (table)
  • Distribution interfaces used by respondents renewing breakdown recovery insurance, 2007, 2009, 2011 and 2013
  • Distribution interfaces used by respondents renewing breakdown recovery insurance, 2007, 2009, 2011 and 2013 (table)
  • Distribution channels used by all respondents holding breakdown recovery insurance, 2007, 2009, 2011 and 2013
  • Distribution channels used by all respondents holding breakdown recovery insurance, 2007, 2009, 2011 and 2013 (table)
  • Distribution channels used by switchers and new buyers of breakdown recovery insurance, 2007, 2009, 2011 and 2013
  • Distribution channels used by switchers and new buyers of breakdown recovery insurance, 2007, 2009, 2011 and 2013 (table)
  • Distribution channels used by respondents renewing breakdown recovery insurance, 2007, 2009, 2011 and 2013
  • Distribution channels used by respondents renewing breakdown recovery insurance, 2007, 2009, 2011 and 2013 (table)
  • Comparison of main distribution channels used for acquiring breakdown recovery insurance, switchers and new buyers versus renewals, 2013

3.0 APPENDIX

  • Sample breakdown by age group, household income band and geographical location
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