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市場調查報告書

行動標準:英國的行動小工具、行動電話保險及延長保固的消費者方法

Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in the UK

出版商 Finaccord Ltd. 商品編碼 179844
出版日期 內容資訊 英文 59 Pages
商品交期: 最快1-2個工作天內
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行動標準:英國的行動小工具、行動電話保險及延長保固的消費者方法 Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in the UK
出版日期: 2014年11月01日 內容資訊: 英文 59 Pages
簡介

本報告提供英國的行動小工具、行動電話保險及延長保固的消費行為相關的詳細分析、保證類型、年齡層、年度家庭所得、加入類型、電話類型、行動網路業者、購買了行動電話的零售業者,及各行動電話製造廠商等分析彙整,為您概述為以下內容。

摘要整理

第1章 簡介

第2章 行動小工具

  • 簡介
  • 行動小工具內在市場
  • 平板電腦、筆記型電腦、電子閱讀器及相機的持有率
  • 行動小工具的持有率:各人口層
  • 平板電腦、筆記型電腦購買:各零售業者
  • 平板電腦、筆記型電腦購買:各廠商
  • 平板電腦、筆記型電腦購買:各購買介面
  • 行動小工具保險、延長保固
  • 行動小工具對象保險的加入率:各補償類型
  • 銀行產品的一般延長保固對象
  • 所有類型的行動小工具為補償範圍的保險加入率:各人口層
  • 單機行動小工具保險的加入率:各人口層
  • 單機行動小工具保險的加入率:各零售業者
  • 單機行動小工具保險的加入率:各製造廠商
  • 單機行動小工具保險的加入率:各購買介面
  • 行動小工具保險、延長保固補償的風險
  • 單機行動小工具保險、延長保固的流通管道
  • 單機行動小工具保險、延長保固的流通介面
  • 單機行動小工具保險、延長保固的加入時機
  • 行動小工具保險、延長保固的申請頻率、理由

第3章 行動電話

  • 簡介
  • 行動電話內在的市場
  • 行動電話的滲透率:預付、月租型加入
  • 行動電話的滲透率:基本手機、智慧型手機
  • 使用中的基本手機、智慧型手機:各人口層
  • 使用中的行動電話:各製造廠商
  • 使用中的行動電話:各網路業者
  • 行動網路業者用戶:預付、月租型加入
  • 使用中的行動電話:透過零售業者取得
  • 行動電話保險、延長保固
  • 行動電話保險的加入率:各補償類型
  • 所有類型行動電話為補償範圍的保險加入率:各人口層
  • 所有類型的行動電話為對象的保險的加入率:加入、各電話類型
  • 單機行動電話保險的加入率:各人口層
  • 單機行動電話保險的加入率:加入、各行動電話類型
  • 單機行動電話保險的加入率:各行動網路業者
  • 單機行動電話保險的加入率:各零售業者
  • 單機行動電話保險的加入率:各製造廠商
  • 行動電話保險、延長保固補償的風險
  • 單機行動電話保險、延長保固的流通管道
  • 單機行動電話保險、延長保固的流通介面
  • 單機行動電話保險、延長保固的加入時機
  • 行動電話保險、延長保固的申請頻率、理由

第4章 附錄

圖表清單

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目錄

Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in the UK offers detailed and unique insights into the behaviour of UK consumers in the context of insurance and extended warranties for both mobile gadgets and phones. Based on a primary survey of over 1,000 consumers in the UK, the research provides valuable data describing the extent to which they acquire insurance or extended warranty cover for mobile gadgets and phones plus how take-up rates vary according to a series of key variables.

For mobile gadgets (i.e. tablets, laptops, e-readers and cameras with no telephony function), these are:

  • by type of cover (i.e. stand-alone or packaged with a banking product or household insurance);
  • by age group and annual household income bracket;
  • by retailer from which the mobile gadget was acquired (e.g. Amazon, Currys / PC World)
  • by mobile gadget manufacturer (e.g. Apple, Samsung);
  • by mobile gadget purchase interface (i.e. in a shop or remotely).

For mobile phones, these are:

  • by type of cover (i.e. stand-alone or packaged with a banking product or household insurance);
  • by age group and annual household income bracket;
  • by type of subscription (i.e. post-paid or prepaid);
  • by type of phone (basic phone or smartphone);
  • by mobile network operator (e.g. EE, O2)
  • by retailer from which the mobile phone was acquired (e.g. mobile operator's own shop, another shop)
  • by mobile phone manufacturer (e.g. Apple, Samsung).

Moreover, for both stand-alone mobile gadget and phone insurance and extended warranties, the research also quantifies the distribution channels and interfaces used by consumers in the UK to take out these forms of cover and states the point in time that the cover was bought (i.e. at the same time as the underlying mobile device was acquired or at a later point). Finally, claims frequency data is provided, differentiating between claims made on stand-alone policies and ones associated with packaged cover, and reasons for claims (e.g. accidental damage, loss, technical fault, theft) are analysed for all policy types.

You may be able to use this report in one or more of the following ways:

  • benchmark your organisation's performance in mobile gadget or phone insurance and extended warranties: are your cross-selling rates in line with the market averages for the UK described in this study?
  • appreciate the potential for increasing the penetration of policies that incorporate cover for accidental damage, loss or theft: what is your organisation's experience?
  • evaluate the opportunities for distributing mobile gadget and phone cover in the UK through channels other than manufacturers, retailers and mobile network operators: to what extent will owners of mobile devices buy through these means?
  • assess the prospects for retrospective marketing and re-solicitation programs: how many mobile device owners buy insurance or extended warranty cover after acquiring the underlying device and how long do they wait?
  • understand claims experience for mobile phone and gadget cover in the UK and what this might mean for the way in which your organisation underwrites or distributes this type of policy.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
  • Global consumer research
  • Other international research reports about extended warranties and insurance

2.0 MOBILE GADGETS

  • Introduction
  • Underlying market for mobile gadgets
  • Acquisition rates for tablets, laptops, e-readers and cameras
  • Acquisition rates for mobile gadgets segmented by demographic group
  • Tablets and laptops acquired, segmented by retailer
  • Tablets and laptops acquired, segmented by manufacturer
  • Tablets and laptops acquired, segmented by purchase interface
  • Mobile gadget insurance and extended warranties
  • Take-up rates for mobile gadget cover, segmented by cover type
  • Generic extended warranty cover held through banking products
  • Take-up rates for all types of mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by demographic group
  • Take-up rates for stand-alone mobile gadget cover, segmented by retailer
  • Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer
  • Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface
  • Perceived risks covered by mobile gadget insurance and extended warranties
  • Distribution channels for stand-alone mobile gadget insurance and extended warranties
  • Distribution interfaces for stand-alone mobile gadget insurance and extended warranties
  • Time of acquisition of stand-alone mobile gadget insurance and extended warranties
  • Claims frequency and reasons for mobile gadget insurance and extended warranties

3.0 MOBILE PHONES

  • Introduction
  • Underlying market for mobile phones
  • Mobile phone penetration segmented between prepaid and post-paid subscriptions
  • Mobile phone penetration segmented between basic phones and smartphones
  • Basic phones and smartphones in use, segmented by demographic group
  • Mobile phones in use, segmented by manufacturer
  • Mobile phones in use, segmented by network operator
  • Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions
  • Mobile phones in use, segmented by retailer through which acquired
  • Mobile phone insurance and extended warranties
  • Take-up rates for mobile phone cover, segmented by cover type
  • Take-up rates for all types of mobile phone cover, segmented by demographic group
  • Take-up rates for all types of mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by demographic group
  • Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type
  • Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator
  • Take-up rates for stand-alone mobile phone cover, segmented by retailer
  • Take-up rates for stand-alone mobile phone cover, segmented by manufacturer
  • Perceived risks covered by mobile phone insurance and extended warranties
  • Distribution channels for stand-alone mobile phone insurance and extended warranties
  • Distribution interfaces for stand-alone mobile phone insurance and extended warranties
  • Time of acquisition of stand-alone mobile phone insurance and extended warranties
  • Claims frequency and reasons for mobile phone insurance and extended warranties

4.0 APPENDIX

  • Research sample statistics
  • Research structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

2.0 MOBILE GADGETS

  • Percentage of respondents in the UK buying a tablet, laptop, e-reader or camera in the last three years, segmented by type of mobile gadget, 2014
  • Percentage of respondents in the UK buying a mobile gadget in the last three years, segmented by income, age and gender, 2014
  • Laptops and tablets bought in the UK in the last three years, segmented by retailer, 2014
  • Laptops and tablets bought in the UK in the last three years, segmented by manufacturer, 2014
  • Laptops and tablets bought in the UK in the last three years, segmented by interface, 2014
  • Take-up rates for mobile gadget insurance and extended warranties in the UK, segmented by type of policy (stand-alone, packaged with a banking product or included with household insurance), 2014
  • Penetration rate for generic extended warranties attached to bank accounts and credit cards in the UK, 2014
  • Take-up rates for all types of mobile gadget insurance and extended warranties in the UK, segmented by income, age and gender, 2014
  • Take-up rates for stand-alone mobile gadget insurance and extended warranties in the UK, segmented by income, age and gender, 2014
  • Take-up rates for stand-alone mobile gadget insurance and extended warranties among buyers of tablets and laptops in the UK, segmented by retailer, 2014
  • Take-up rates for stand-alone mobile gadget insurance and extended warranties among buyers of tablets and laptops in the UK, segmented by manufacturer, 2014
  • Take-up rates for stand-alone mobile gadget insurance and extended warranties among buyers of tablets and laptops in the UK, segmented by purchase of the underlying mobile gadget at a shop and remotely, 2014
  • Perceived risks covered by all types of mobile gadget insurance and extended warranties in the UK, 2014
  • Distribution channels used to acquire stand-alone mobile gadget insurance and extended warranties in the UK, 2014
  • Distribution interfaces used to acquire stand-alone mobile gadget insurance and extended warranties in the UK, 2014
  • Online sales of stand-alone mobile gadget insurance and extended warranties in the UK, segmented by type of device used, 2014
  • Cross-tabulation of distribution channels and interfaces used to acquire stand-alone mobile gadget insurance and extended warranties in the UK, 2014
  • Frequency of mobile gadget insurance and extended warranty claims in the UK, segmented by outcome of claim and type of cover, 2014
  • Frequency of mobile gadget insurance and extended warranty claims in the UK, segmented by outcome of claim and type of cover, 2014 (table)
  • Mobile gadget insurance and extended warranty claims in the UK, segmented by reason for claim, 2014

3.0 MOBILE PHONES

  • Percentage of respondents owning a mobile phone in the UK, segmented by prepaid and post-paid subscriptions, 2006, 2010 and 2014
  • Percentage of respondents owning a mobile phone in the UK, segmented by prepaid and post-paid subscriptions, 2006, 2010 and 2014 (table)
  • Mobile phones in use in the UK, segmented by subscription method and by basic phones and smartphones, 2014
  • Mobile phones in use in the UK, segmented between basic phones and smartphones and segmented by income, age and gender, 2014
  • Mobile phones in use in the UK, segmented between basic and smartphones and segmented by income, age and gender, 2014 (table)
  • Mobile phones in use in the UK, segmented by manufacturer, 2014
  • Mobile phones in use in the UK, segmented by mobile network operator, 2014
  • Mobile phones in use in the UK, segmented by mobile network operator, 2010 and 2014
  • Mobile phone network operators used in the UK, segmented by subscription method, 2014
  • Mobile phone network operators used in the UK, segmented by subscription method, 2014 (table)
  • Mobile phones in use in the UK, segmented by retailer through which acquired, 2014
  • Take-up rates for mobile phone insurance and extended warranties in the UK, segmented by type of policy (stand-alone, packaged with a banking product or included with household insurance), 2010 and 2014
  • Take-up rates for all types of mobile phone insurance and extended warranties in the UK, segmented by income, age and gender, 2014
  • Take-up rates for all types of mobile phone insurance and extended warranties in the UK, segmented by subscription and phone type, 2014
  • Take-up rates for stand-alone mobile phone insurance and extended warranties in the UK, segmented by income, age and gender, 2014
  • Take-up rates for stand-alone mobile phone insurance and extended warranties in the UK, segmented by subscription and phone type, 2014
  • Take-up rates for stand-alone mobile phone insurance and extended warranties in the UK, segmented by mobile network operator, 2010 and 2014
  • Take-up rates for stand-alone mobile phone insurance and extended warranties in the UK, segmented by retailer, 2014
  • Take-up rates for stand-alone mobile phone insurance and extended warranties in the UK, segmented by manufacturer, 2014
  • Perceived risks covered by all types of mobile phone insurance and extended warranties in the UK, 2006, 2010 and 2014
  • Distribution channels used to acquire stand-alone mobile phone insurance and extended warranties in the UK, 2014
  • Distribution interfaces used to acquire stand-alone mobile phone insurance and extended warranties in the UK, 2006, 2010 and 2014
  • Distribution interfaces used to acquire stand-alone mobile phone insurance and extended warranties in the UK, 2006, 2010 and 2014 (table)
  • Online sales of stand-alone mobile phone insurance and extended warranties in the UK, segmented by type of device used, 2014
  • Cross-tabulation of distribution channels and interfaces used to acquire stand-alone mobile phone insurance and extended warranties in the UK, 2014
  • Time of acquiring stand-alone mobile phone insurance and extended warranties relative to time of acquiring underlying phone in the UK, 2006, 2010 and 2014
  • Time of acquiring stand-alone mobile phone insurance and extended warranties relative to time of acquiring underlying phone in the UK, 2006, 2010 and 2014 (table)
  • Frequency of mobile phone insurance and extended warranty claims in the UK, segmented by outcome of claim, 2010 and 2014
  • Frequency of mobile phone insurance and extended warranty claims in the UK, segmented by outcome of claim, 2010 and 2014 (table)
  • Frequency of mobile phone insurance and extended warranty claims in the UK, segmented by outcome of claim and type of cover, 2014
  • Frequency of mobile phone insurance and extended warranty claims in the UK, segmented by outcome of claim and type of cover, 2014 (table)
  • Mobile phone insurance and extended warranty claims in the UK, segmented by reason for claim, 2010 and 2014
  • Mobile phone insurance and extended warranty claims in the UK, segmented by reason for claim, 2010 and 2014 (table)

4.0 APPENDIX

  • UK survey sample, segmented by geographical region
  • UK survey sample, segmented by age group and by annual household income band
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